Since every project is unique, Powered by Search creates custom reports for each client. Various project types include Search Engine Optimization (SEO), Pay-per-Click (PPC) and Conversion Rate Optimization (CRO). Of course, each of these projects each include their own key performance indicators (KPI). These may include traffic, traffic sources, conversions, bounce rate, cost-per-acquisition lead,s and […]

Read Post

Goals are initially discussed and determined during our discovery process. It’s important to understand the goals you want to achieve in order to develop accompanying strategies. Powered by Search takes a unique approach and discusses both short and long term business goals in addition to your personal goals and role in the project.

Read Post