How to ask better customer research questions

Summary

We here at Powered By Search often get many messages asking what are some of the best questions to ask during a customer interview. So in this episode, we’ll be breaking down some of our favorite questions and best practices you should keep in mind when conducting such interviews.

Show Notes

Some of the topics we touch on in today’s episode include:

Word-for-word questions you can use for your next customer interview
Body language and expressions to avoid during the interview
What to do when the interviewee gets emotional

By the end of the episode, you’ll know exactly how to conduct the best customer research interview.

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SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It’s hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights.

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