Why we use the four I method of reporting on marketing

Summary

There are several approaches that SaaS companies take when measuring their marketing. However, many of these approaches are flawed and focus too much on vanity metrics. Here at Powered By Search, we’ve developed a way to accurately and efficiently measure marketing that will get you better ROI from your marketing budget. Learn what our unique approach is and more in today’s episode.

Show Notes

Accompanying blogpost: Why we use the four I method of reporting on marketing

Marketing can be one of the biggest expenses for a B2B SaaS, and if you don’t measure it correctly, you could be pouring that budget down the drain. Good reporting on marketing is the key to making the best decisions for your business, and it’s near impossible to create an effective strategy without it.

There are a number of approaches SaaS companies take when measuring their marketing, but many are flawed, and focus too much on vanity metrics that aren’t actually providing any value.

At Powered by Search, we’ve developed a way to accurately and efficiently measure marketing in a way that gets a better ROI from your budget.

In this episode, we will cover:

Why it’s important to measure your marketing
The common pitfalls of measuring marketing
How to measure your marketing using the four “I”s

Struggling to figure out reporting? Schedule a Free SaaS Scale Session to find out how we can help you to hit the ground running.

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SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It’s hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights.

If you enjoyed this episode, you can do the following things right away:

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