Mobile Friendliness 91% of adults have their phones within arm’s reach 24/7
A slow page speed and visitors will abandon your site, reducing conversions & sales.
The best way to influence this metric is to improve your overall SEO. In particluar, by getting more links from other well linked-to pages.
Ouch! e-cig.com needs work. Your website has a low score because it loads slow, and has poor authority, visibility and trust.