Most SaaS companies produce content of some kind: blog posts, webinars, presentations, white papers, podcasts.
They invest heaps of time and money in building that content and then when they publish it, they wait for it to rank in search or get responses from their email campaigns. Then they move onto the next piece of content.
But in both cases, they’re often disappointed by the results:
- It can take some time for search to yield results
- Email marketing gets pushed to the bottom of inboxes and deleted
Companies who run their content production like this are leaving huge amounts of cash on the table.
Sound familiar? You’re not alone.
To get the most value out of your investment in content, you should be spending the majority of your time on content repurposing: taking what you’ve already made and cutting it up, changing the angles, posting it in multiple places with the right message for each channel.
Remember: Only a portion of your total addressable market are searching for your content at any one moment. But they may really need the solution your content (and product) is offering.
Repurposing takes a heap of effort and headspace
If you’re like a lot of SaaS companies we know, one of the reasons that you’re not making more of your content in this way is because it’s just not easy to do.
Content repurposing takes a huge amount of effort and headspace – time you could be spending on other initiatives.
First of all, you need to be able to extract the right insights from your content. Then the ideation process for repurposing takes time out of your day. That’s all before you even get to the creation process or scheduling your content to go out in the right place at the right time.
How our content repurposing service can 10x your ROI from content
Over the past year, we’ve been developing a system for surfacing the best insights from existing content and creating repurposed content that not only ‘lands’ with the right audiences but also generates revenue.
We applied this system to our own marketing and ourvastly increased. Here’s a couple stats:
One repurposing play we ran generated more than $100K revenue in a matter of weeks
580% YoY increase in visibility on LinkedIn with repurposed content for one of our executives
Over $100K pipeline in new highly qualified new business attributed to a 30 day sprint of content repurposing
2 of the most recognisable companies in B2B SaaS reached out to work with us based on the content we repurposed for use on LinkedIn
These results aren’t lucky. They’re the result of a highly effective, systematic content repurposing program.
We’ve done this for ourselves.
We want to help you:
- Surface the best insights from existing content
- Generate original insights by speaking directly with executives
- Turn one piece of content into dozens of pieces of content
- Use that content to stay front of mind for your prospects
If you want help to 10x your ROI from your existing content investment and want to put your results on autopilot, schedule a free SaaS Scale Session to get started