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Cross the Conversion Chasm

Are you ready to unlock your (true) lead-generating potential?

A free, 12 lesson course that has helped 15,000+ marketers learn how to quickly attract, engage, and convert more clicks into customers.

Delivered weekly, straight to your inbox.

Have you ever paid a small fortune to get tons of traffic, but had low sales and leads?

When I started Powered by Search back in 2009, this was happening all the time. Traffic campaigns we ran for our clients were crazy expensive, and yet, didn’t result in right-fit leads.

Let’s just say our clients weren’t too happy...

As my team expanded, our curiousity grew about why people would click an ad or land on our client’s websites from Google, but somehow not stick around or buy from them.

Just do the thing! Arrrrrgh.

After grinding it out for five years, we finally discovered the art and science of Customer Intent, and that’s when everything changed!

Now we use this breakthrough insight to give our client’s exactly what they need (by giving their customers exactly what they want). This system is called the Intent Engine™, and it generates over a billion dollars a year in sales for clients like FedEx, Allstate, and Valvoline. It also lead to over nine hundred percent growth for Powered by Search.

With these 12 lessons I’ve prepared for you, you’ll learn the exact strategies we use to help our Fortune 1000 clients get more Attention, more Connection and more Conversion. Which means more leads and sales!



Here’s What You’ll Learn

I’ve designed this course to give you a start-to-finish playbook for reliably doubling your leads and sales. Each lesson is short and useful, and takes about 5 minutes to read. It’ll arrive in your inbox at the same time every week. So sit up, grab a cup of coffee, and let’s get to work.

The course is based on the Intent Engine™ — The framework my team and I use for clients like FedEx, Allstate, and Valvoline to drive over a Billion dollars in sales every year.

[Intent] What are your Customers Really Looking For?

  • Lesson #1 - Why Your Customer’s Really Asking One Question as Soon as They Land on Your Website
  • Lesson #2 - How the Phrase “Content Is King” Couldn’t Be Further From the Truth…and What to Do About It
  • Lesson #3 - What to Do When Your Customer Asks “Will This Work for Me?”
  • Lesson #4 - How to Create Clear and Irresistible Offers Your Ideal Customer Can’t Refuse

[Content] How to Create Content that Makes Your Customers Want to Buy

  • Lesson #5 - Why Readers Don’t Become Buyers
  • Lesson #6 - How to Get Off the Content Hamster Wheel
  • Lesson #7 - How to Use Secret Buying Triggers to Sell More
  • Lesson #8 - What to Talk to About When Writing to Your Prospects
  • Lesson #9 - What to Do About the 3 Things That Kill Your Conversions

[Present] How to Magnetically Attract Your Ideal Buyer with Conversion Content

  • Lesson #10 - How to “Show Up” in Front of Your Ideal Customer
  • Lesson #11 - How to Choose the Right Form for Your Content
  • Lesson #12 - How to Choose the Right Content Length
  • Lesson #13 [Bonus] - The Most Counter-intuitive Secret to Creating Conversion Content
Dev Basu, Powered by Search

About The Instructor

I’m Dev Basu, and over the last 12 years, I’ve helped Fortune 1000 companies find and keep their best customers. I started out in traditional marketing at Microsoft, and after a few years of running agency-side, client-side, and as a consultant, I started Powered by Search. After 5 years, our business grew 936%, with a team of 32 marketers and annual revenues of $7.5 Million.

I love digital marketing, and I love helping companies and their people bring their message to millions. Most companies have great talent and technology, but they lack a single unified marketing system to reliably acquire, engage, and convert their best prospects into loyal customers. That’s why I created this course.

In addition to this course and running Powered by Search, I am the author of the upcoming marketing book, Predictable Growth. I also sit on advisory boards for the University of Toronto and Seneca College.