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Cross the Conversion Chasm

Are you ready to unlock your (true) B2B SaaS lead-generating potential?

A free, 12 lesson course that has helped 5,000+ B2B SaaS marketers learn how to fill their demo and trial pipeline and grow MRR.

Delivered weekly, straight to your inbox.

Have you ever paid a small fortune to get tons of traffic, but had low sales and leads a trick of demos or trials

When I started Powered by Search back in 2009, this was happening all the time. Traffic campaigns we ran for our clients were crazy expensive, and yet, didn’t result in right-fit leads.

Let’s just say our SaaS clients weren’t too happy...

As our team expanded, our curiousity grew about why people would click an ad or land on our client’s websites from Google, but somehow not stick around or buy from them.

Just do the thing! Arrrrrgh.

After grinding it out for five years, we finally discovered the art and science of Customer Intent, and that’s when everything changed!

Now we use this breakthrough insight to give our client’s exactly what they need (by giving their customers exactly what they want). This system is called the Predictable Growth™ method, and it generates over a 100MM in ARR for clients like Clickfunnels, PointClickCare, and HelpSystems.

With these 12 lessons and worksheets that I've prepared for you, you’ll learn the exact strategies we use to help our 30+ B2B SaaS clients get more Attention, more Connection and more Conversion. Which means more demos, trials, and MRR!

I've been wading deep into the treasure trove of content that Powered by Search makes freely available on your processes and PoV for B2B SaaS success. It's insightful and actionable stuff and I'd feel better if you were being compensated for it!.

Chris Coleman

VP Growth, Engineered Software

Here’s What You’ll Learn

We’ve designed this course to give you a start-to-finish playbook for reliably doubling your B2B SaaS demand generation. Each lesson is short and useful, and takes about 5 minutes to read. It’ll arrive in your inbox at the same time every week. So sit up, grab a cup of coffee, and let’s get to work.

The course is based on the Predictable Growth™ — The framework we use for clients like ranging between 10M to 100M ARR (like Clickfunnels, Loopio, and PhoneBurner).

[Intent] What are your Customers Really Looking For?

  • Lesson #1 - Why Your Customer’s Really Asking One Question as Soon as They Land on Your Website
  • Lesson #2 - How the Phrase “Content Is King” Couldn’t Be Further From the Truth…and What to Do About It
  • Lesson #3 - What to Do When Your Customer Asks “Will This Work for Me?”
  • Lesson #4 - How to Create Clear and Irresistible Offers Your Ideal Customer Can’t Refuse

[Content] How to Create Content that Makes Your Customers Want to Buy

  • Lesson #5 - Why Blog Readers Don’t Become Buyers
  • Lesson #6 - How to Get Off the Content Hamster Wheel
  • Lesson #7 - How to Use Secret Buying Triggers to Sell More
  • Lesson #8 - What to Talk to About When Writing to Your Prospects
  • Lesson #9 - What to Do About the 3 Things That Kill Your Conversions

[Present] How to Magnetically Attract Your Ideal Buyer with Conversion Content

  • Lesson #10 - How to “Show Up” in Front of Your Ideal Customer
  • Lesson #11 - How to Choose the Right Form for Your Content
  • Lesson #12 - How to Choose the Right Content Length
  • Lesson #13 [Bonus] - The Most Counter-intuitive Secret to Creating Conversion Content
Dev Basu, Powered by Search

About The Instructor

I’m Dev Basu, and over the last 12 years, I’ve helped some of the world's best B2B SaaS companies find and keep their best customers. I started out in traditional marketing at Microsoft, and after a few years of running agency-side, client-side, and as a consultant, I started Powered by Search.

I love digital marketing, and I love helping companies and their people bring their message to millions. Most SaaS companies have great talent and technology, but they lack a single unified marketing system to reliably acquire, engage, and convert their best prospects into loyal customers. That’s why we created this course.

In addition to this course and running Powered by Search, I am the author of the upcoming marketing book, Predictable Growth. I also sit on advisory boards for the University of Toronto and Seneca College.