The B2B SaaS Marketing Agency
Uncover the hidden SaaS revenue opportunities you're already paying for but not seeing
We help B2B SaaS companies consistently hit revenue targets, do more with less budget and predictably acquire good-fit customers – no matter what the economy does.
- Hit your trial and demo pipeline targets every month without additional investment
- Decrease your cost of acquisition but not your demo and trial volumes
- Improve your cashflow with a high-LTV customer acquisition system
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Google ads sign-ups +22% while spend down 7%
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-54% CPA MoM through PPC
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+9.9% in demo conversion to close rate from SEO
We work with some of the most recognizable names in SaaS
The Best in Class in B2B SaaS Choose to Work with Us
| Client | Acquired Funding/IPO | Key Investor | Outcome |
|---|---|---|---|
|
IPO | Broadcom | $61B Deal |
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IPO | Public | $3B Market Cap |
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Acquired Funding | Sumeru | $200M Raised |
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Acquired Funding | HGGC | Undisclosed |
|
Acquired Funding | Sequoia | $250M Raised |
| Client | Acquired Funding/IPO | Key Investor | Outcome |
|---|---|---|---|
|
Acquired Funding | HIG Growth Partners | $120M Raised |
|
Acquired Funding | Brighton Park Capital | $120M Raised |
|
Acquired | Incline Equity Partners | Undisclosed |
|
Acquired | GPS Insight | Undisclosed |
|
Acquired | Affinipay / TA Associates | Undisclosed |
Here's how we can help you in 2023
Marketing budgets are getting scaled back. Teams are leaner. Every dollar and cent is under scrutiny.
But many SaaS marketing teams are being asked to continue to hit revenue goals.
Here’s how we’ll help you do more with less in 2023:
Get in front of the right buyers
We’ll focus on driving only right fit buyers from SEO, PPC, and Paid Social Media marketing campaigns. We build full-funnel strategies in Google Ads, Meta (formerly Facebook), LinkedIn, Twitter and more. When right fit buyers see your company, you’ll pay less for them and get more value from them.
Make them an irresistible offer
We’ll dial in your content marketing and landing pages to engage prospects, hold their hand through the buyer awareness journey and turn them locked-in demos and trials that lead to long lasting revenue for your SaaS company.
Get a sustainable acquisition model – even with budget pullbacks
We’ll find wasted spend across your entire marketing system and reassign it to campaigns that bring in high-LTV SaaS customers at a sustainable customer acquisition cost.
The SaaS Marketing Agency that builds reliable marketing systems
By focusing on revenue and pipeline metrics above all else, we’re able to drive predictable growth for B2B SaaS companies. Find out more about our methodology.
“If you are trying to select an agency, you’ll find that as a marketer […] one of the things that can help you is an established framework like Powered by Search has, which is all about B2B SaaS buyers and what are the things that they prioritize and when do they prioritize them. Everyone internally talks about mapping content to the buyer stages, but few people, few agencies can really execute on the actual content that will actually drive next step demo requests in a way that Powered by Search can.”
– Neil DuPaul, Senior Director Demand Gen, ThreatX
"Few agencies execute like Powered by Search can"
“You guys are a no-brainer. we give you a dollar, you make us three. you guys just make it happen.”
Stephan Foos
Chief Product Officer, Projul
Hit revenue goals
+500%
leads for enterprise client
Highly Qualified
+78.73%
qualified trials through Google Ads
Revenue focused
+15%
MRR for mid market client
Uncover the hidden SaaS revenue opportunities you're already paying for but not seeing
Hit your trial and demo pipeline targets every month without additional investment
Decrease your cost of acquisition and but not your demo and trial volumes
Improve your cashflow with a high-LTV customer acquisition system
What if you could still hit your pipeline targets
even with a lighter budget and a leaner team?
Get in front of your ICP every time
Attract only the best fit buyers. Maintain pipeline contribution, improve LTV.
Demand is drying up in many market segments as buyers think about pulling back investment. So the question is: when the people who are in market think of your category, is yours the product they think about?
More than ever it’s important to drive quality pipeline contribution (QPC) and increase the customer lifetime value (LTV) we’ll build you a marketing system that:
- Creates demand – be confident that you’re intentionally attracting only qualified, right-fit traffic
- Builds authority – align your team on the transformational promise you make to your customers
- Fills funnel – build a robust system for turning visitors to your website, into prospects, that give you permission to go to a deeper level conversation with them
See how we get permission from great-fit prospects to go deeper with our clients
Engage your ICP
Make your buyer an offer so irresistible they can't turn it down
The fastest growing SaaS companies know that the biggest friction point in generating sign ups is in the buyer’s mind. That’s more important than ever in the next 12 months when buyers needs are changing significantly.
Companies who eliminate friction generate better quality pipeline at a reduced customer acquisition cost (CAC).
That’s why we focus on building content that supports the whole user journey from pre-click to revenue:
- Pinpoints Pain – Get well-engineered content that causes the prospect to know that you truly “get them” better than anyone else they’re paying
- Educates and motivates prospects – Stop talking only about your solution and build content about mistakes your prospects are making in their industry
- Calibrates call-to-actions – Create content marketing that consistently, effectively, and successfully contributes to your demo and trial pipeline targets
See how we develop content that supports the whole buyer journey
Long life customer acquisition
Multiply ROI by locking in customer revenue for much longer
The best customers are the ones that stay for a long period of time. Companies with low CAC and high LTV can hit pipeline targets with less investment. We’ll help you build a system that:
- Stacks strategies – Get a robust system for connecting demand generation strategies that work together (earned, owned, and paid) to exponentially increase your deal flow
- Drives dealflow – Predictably convert marketing qualified leads into sales-ready qualified leads, demos, and trials
- Compresses time – Use the same marketing channels that you used to acquire the right fit leads to continue marketing to them once you have them as a trial user or SQL in your pipeline
See how we think about building demand gen flywheels for clients
How our B2B SaaS clients are adding millions in pipeline revenue every month
Here’s the brutal truth about most B2B SaaS businesses right now:
Everyone is concerned about the economy. Demand is shaky. Buyers are cautious. Almost every marketing leader is being asked to re-evaluate their marketing spend to see what they can do grow by the same amount but with less resource.
It’s rough out there. But there’s no need to panic.
Our clients have great SaaS products, with low churn rates, and sticky retention, and they’re growing reliably even in the current economy.
So if you are worried about how to hit your company’s growth goals next year despite having a leaner team and less to spend, keep reading.
What does it take to continue to grow during an economic downturn? It’s not easy.
Your SaaS marketing efforts need to build authority in your marketplace, create content that educates and motivates prospects, and promote it in the right place (organic and paid marketing channels) at the right time, with the right offer.
Having an offer to book a demo or start a trial as a one-size-fits-all strategy on your home page won’t cut it, and neither will the latest growth hack that is abused ad infinitum.
Or, instead of tactics that only work some of the time, you can invest in getting some Predictable Growth by working with our SaaS marketing agency.
The best part? it’s a simple 3-step framework.
It’s not easy, but it is straightforward.
In over 10 years of working with B2B SaaS companies, this is the fastest way we’ve found to quickly grow your demos and trials using organic and paid traffic.
If you want to get access to our strategy, including a real-life example of the Predictable Growth methodology in action, just enter your email below, and we’ll send you a copy of the case study.
See how we helped Touchbistro increase their demos by 324% in only 6 months
Free playbooks
Find out exactly how we think before you hire us
We know that hiring an agency can feel like pot-luck. Everyone’s great at selling themselves. How do you know it’s going to work out? That’s one of the main reasons we publish our playbooks openly: so you get to know how we think about driving ROI for your company. Here’s a few fan favorites to whet your appetite.
