B2B SaaS Marketing Strategy: Systematic Processes and Tactics We’ve Used to Grow 30+ SaaS Companies

The individual issues that limit results for the B2B SaaS companies we work with vary widely.

For example, if it’s a search engine optimization (SEO) issue, companies experiencing similar outcomes can have entirely different things holding them back.

One might be experiencing technical issues like competing URLs. Another might be lacking comprehensiveness in their content. And another might simply need some link building to build authority.

The same goes with paid media. One company might be suffering from targeting and messaging issues. While another may have tracking and attribution errors. And yet another simply hasn’t found customer-channel fit.

However, while there are many individual errors and gaps that we help our clients solve, these are typically just symptoms of a deeper underlying problem. It’s the tendency for marketers to haphazardly string together a mix of outbound and inbound tactics, without intentionally syncing them together in a holistic strategy.

In short, their marketing is “tactics without strategy.” It’s like trying to navigate without a map. And it’s a sure fire way to hit a ceiling with your growth.

The Predictable Growth Methodology

This is what led us to develop the Predictable Growth Methodology — our SaaS marketing strategy for increasing recurring revenue for demo and trial based B2B companies.

Instead of thinking of each tactic as their own individual effort, Predictable Growth helps SaaS marketers coordinate their tactics to ensure they’re working together — which helps them breach the growth ceilings they otherwise tend to run into.

It’s designed so that any B2B SaaS business, no matter what stage or state they are in, can systematically pinpoint their marketing problems and opportunities, and implement changes to grow revenue in a strategic way.

The 8 steps to Our Predictable Growth Methodology are:

Step 1: Evaluating Your MRR Accelerators (So You Know Exactly What to Optimize for Growth)
Step 2: Understanding Your Customer’s Intent and Pain Points
Step 3: Pinpointing Why Your Visitors Aren’t Converting
Step 4: Educating and Motivating Ideal Prospects
Step 5: Driving Right Fit Traffic through Paid and Organic Channels
Step 6: Creating a Proof of Concept Pilot Project
Step 7: Measuring Results, Generating Insights and Compounding Results
Step 8: Creating Your MRR Acceleration Roadmap (Assigning What Will Happen When, and Who Will Be Responsible for Results)

Case Studies

We’ve written several detailed case studies demonstrating how we’ve applied Predictable Growth to help our clients. These are great places to start learning about our strategy and see how it has played out in practice:

Paid Media Case Study: How We Grew TouchBistro’s SQL’s to over 135 Demos per Month through Facebook Ads

SaaS SEO Case Study: Increasing Hurdlr’s Google Rankings 70% for 21 Strategic Keywords

Top SaaS Marketing Strategy Articles

Below we have organized our top articles that detail the nuanced strategies and marketing tactics that make up our overarching strategy of Predictable Growth. Feel free to begin scrolling, or use these links to jump the the topic that interests you most: