B2B SaaS Marketing Funnel Forecasting: Template Plus Walkthrough Example
by
Updated: September 25th, 2023
When B2B SaaS companies don’t go through the effort of aligning their sales and marketing activity to the financial outcomes of the businesses they work for, it’s extremely difficult to…
How B2B SaaS Companies Can Leverage a Hub & Spoke Content Strategy
by
Updated: September 20th, 2023
The hub and spoke content model is well known for its SEO benefits – namely, helping your website: Earn topical authority Rank for long-tail keywords Improve search engine crawlability. However,…
B2B SaaS Marketing Re-Acceleration Strategies to Hit Your H2 2023 Goals
by
Updated: July 27th, 2023
At the time of publishing this, half of 2023 has already passed us by. Many B2B SaaS marketers we’ve talked to recently are reflecting on the struggle of hitting H1’s…
B2B SaaS Content Marketing Strategy: Mapping Pain Points to Product Features
by
Updated: July 24th, 2023
The typical “best practice” approach to developing an content marketing strategy and editorial calendar for a B2B SaaS website looks something like this: The marketing team brainstorms various topics of…
Salesforce & HubSpot: How Using Both Tools Together Makes Marketing and Rev Ops More Effective
by
Updated: July 19th, 2023
Salesforce is undoubtedly a powerful CRM, and its unlimited scalability makes it the best of the best for contact management. However, many users quickly discover that the trade-off for such…
How Demand Generation Boosts Customer Acquisition and Profitability for B2B SaaS
by
Updated: June 7th, 2023
Many SaaS companies invest heavily in marketing, but often, marketing teams don’t feel confident in the data that they’re getting from their marketing systems and struggle to tie revenue to…
More than a robot copywriter: how AI unlocks hidden productivity gains in B2B SaaS
by
Updated: May 3rd, 2023
Most SaaS marketers’ opinions on the use of AI in marketing range from maximalists, who believe it will change everything and replace all marketing jobs, to AI skeptics, who believe…
The 3×10 Method: How to Improve Marketing ROI 89% Without Spending More
by
Updated: May 3rd, 2023
Most B2B SaaS marketers are dealing with companies where the economic outlook is uncertain and they are being asked to achieve the same pipeline goals or improve marketing ROI but…
Self-reported attribution doesn’t work. You need an attribution narrative instead.
by
Updated: September 9th, 2022
Many SaaS companies struggle with attributing the results they get to the marketing investments they make. A common scenario is that they’re paying a lot for qualified leads on a…
Boring, unsexy, incredibly effective: How to improve your SaaS landing page conversion rate
by
Updated: July 12th, 2022
When we start working with SaaS companies, it’s not uncommon for us to find that their landing pages have extremely poor landing page conversion rates. Sometimes, these are as low…
SaaS Research: ‘Talk to customers’ is good advice but it’s not enough
by
Updated: August 29th, 2023
SaaS research is one of the most neglected opportunities for marketers. Most SaaS companies can appreciate that understanding their customers helps them provide a better product and service. But actually…
How we run PPC for developer focused SaaS products
by
Updated: May 30th, 2022
Marketing to the developer community is a notoriously difficult task for B2B SaaS companies. Some of the biggest challenges include choosing the right channels to reach them, since they aren’t as active in common social media platforms such as Facebook or LinkedIn (opting to spend more of their time on platforms such as StackOverflow and Reddit).