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How to Market to Software Developers: The Channels We’re Betting On (and How We’ll Approach Each)

Marketing to the developer community is a notoriously difficult task for B2B SaaS companies. Some of the biggest challenges include: Choosing the right channels to reach them, since they aren’t as active in common social media platforms such as Facebook or LinkedIn (opting to spend more of their time on platforms such as StackOverflow and

BlogContent MarketingMarketing Team

Marketing Agency vs In-House: The Biggest Difference That No One Talks About

When companies are trying to decide whether to hire an in-house marketer (or in-house marketing team) versus an agency, they often struggle with the decision. The process of hiring people in-house takes significant time and resources, but also results in full-time employees that are under their roof, aligned with their interests, and entirely dedicated to

BlogMarketing AutomationMarketing Team

Why B2B SaaS Companies Should Stop Ignoring Lead Magnets

For prospects to convert into customers, they need to feel a sense of certainty that the monetary and time investments involved with adapting a new system into their business will be worth it. As such, B2B lead generation and nurturing takes time and many different touch points along the path to a sale. This is what

BlogContent MarketingConversion Rate OptimizationMarketing TeamWeb Design

B2B Marketing Attribution: A Practical Guide for SaaS Companies

When it comes to making decisions about how to allocate marketing budget based on performance, understanding the conversion paths that prospects take on the way to becoming customers is essential. But during new client engagements, when we look under the hood, most SaaS companies we work with haven’t set up their analytics properly to have clear access

BlogConversion Rate OptimizationMarketing Automation

4 Strategic Content Ideas to Speed Up Enterprise SaaS Deals

There’s a tendency among B2B SaaS companies to switch off marketing to prospects once they’ve signed up for a demo. At this stage, it becomes the sales team’s responsibility to close them, and marketing continues to focus on getting more prospects into their pipeline. But especially in enterprise SaaS with many different decision-makers involved, all with

BlogContent MarketingMarketing Team

How PPC and SEO Work Together: Specific Use Cases and Examples for B2B SaaS

There’s a lot of talk in the digital marketing world about the importance of better collaboration between paid advertising and search engine optimization (SEO) teams, but in the B2B SaaS industry, that talk often fails to turn into action.  Some CRO’s or Heads of Growth will express their desire for these teams to coordinate more, but

Conversion Rate OptimizationLocal SEOPPC Marketing

Competitor Comparison Landing Pages: A Strategic Approach for B2B SaaS

Most SaaS companies fall into two camps when it comes to competitor comparison landing pages. Camp 1 doesn’t make them because they think they’re an unethical potshot at their competitors. Camp 2 does create them, but they do so in a way that does a poor job of actually making a comparison (i.e., they’ll focus entirely on themselves,

Content MarketingSearch Engine Optimization