The B2B SaaS Marketing Blog

How To Improve The Efficiency of Your B2B SaaS Marketing Funnel

How To Improve The Efficiency of Your B2B SaaS Marketing Funnel

Updated: May 27th, 2024

If your B2B SaaS marketing funnel isn’t generating the ROI that you forecasted, most marketers approach the issue by making minor optimizations to various campaigns. While auditing each campaign and…

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How to Navigate Cookieless Tracking in B2B SaaS Marketing

How to Navigate Cookieless Tracking in B2B SaaS Marketing

Updated: April 17th, 2024

As cookieless tracking becomes the norm, many SaaS marketers are facing higher customer acquisition costs as they can’t use cookies to track and remarket to customers. As a result, you…

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The B2B SaaS Google Ads Search Campaigns Blueprint

The B2B SaaS Google Ads Search Campaigns Blueprint

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Updated: April 15th, 2024

Google Ads is a staple marketing channel in most B2B SaaS marketing strategies, yet many SaaS marketers are seeing diminishing returns year over year. Generating a strong ROI with Google…

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Effective B2B SaaS PPC Tactics in 2024

Effective B2B SaaS PPC Tactics in 2024

Updated: July 17th, 2024

Many B2B SaaS marketers we talk to believe they’ve maxed out their PPC program’s efficiency and the only way to keep pace with their competitors is to increase their budget.…

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Convert More B2B SaaS Leads into MQLs with Email Nurture

Convert More B2B SaaS Leads into MQLs with Email Nurture

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Updated: April 8th, 2024

B2B SaaS marketers often dedicate significant time, effort, and resources into attracting and engaging right-fit traffic only for most of it to never advance beyond the lead stage. When this…

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Boosting B2B SaaS Marketing Results With Hypothesis Logs

Boosting B2B SaaS Marketing Results With Hypothesis Logs

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Updated: February 22nd, 2024

Continuously improving your B2B SaaS marketing results means running tests, learning from those tests, then running more. However, you could lose time, money, and opportunity if you test the wrong…

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Is Your Current Agency Making You Money? How To Track Marketing Agency ROI

Is Your Current Agency Making You Money? How To Track Marketing Agency ROI

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Updated: February 22nd, 2024

The complexity of user journeys can make it challenging to tie every marketing activity to directly related outcomes. However, when you dedicate a significant percentage of your budget to an…

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How To Build An Effective B2B Enterprise SaaS Marketing Strategy For Extended Buying Cycles

How To Build An Effective B2B Enterprise SaaS Marketing Strategy For Extended Buying Cycles

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Updated: February 16th, 2024

B2B Enterprise SaaS marketers can often feel pressure to justify their day-to-day activities and investments when an MQL may be months or quarters away from becoming an SQL, and a…

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What to Expect from a B2B SaaS Content Promotion Program

What to Expect from a B2B SaaS Content Promotion Program

Updated: January 29th, 2024

​​If your content isn’t getting as much traffic as you want, producing more content won’t solve the problem. Instead, you can boost share of voice of your existing content by…

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Powered by Search Joins Forces with Wunderkind & Growth Gorilla to Create B2B SaaS Marketing Powerhouse

Powered by Search Joins Forces with Wunderkind & Growth Gorilla to Create B2B SaaS Marketing Powerhouse

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Updated: January 11th, 2024

We’re excited to officially announce two new partnerships to bolster Powered by Search as a B2B SaaS marketing powerhouse. Last year, we quietly joined forces with Wunderkind, a B2B SaaS…

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The 4 Futures Model: How to take control of your 2024 B2B SaaS marketing plan

The 4 Futures Model: How to take control of your 2024 B2B SaaS marketing plan

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Updated: October 27th, 2023

As 2023 draws to a close, you already know where you stand for the short term. The bigger question is how your current trajectory will impact your marketing results six…

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B2B SaaS Marketing Funnel Forecasting: Template Plus Walkthrough Example

B2B SaaS Marketing Funnel Forecasting: Template Plus Walkthrough Example

Updated: September 25th, 2023

When B2B SaaS companies don’t go through the effort of aligning their sales and marketing activity to the financial outcomes of the businesses they work for, it’s extremely difficult to…

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