Sign up for Exclusive SaaS Marketing Tips

You Don’t Need an All-Star Marketer to Achieve Your SaaS Growth Goals. You Need Talent-Trajectory Fit.

Hiring great marketers is almost always one of the top challenges our prospects and clients bring up in conversations with us. Over the last decade talking to SaaS companies about hiring marketers, we’ve noticed some themes that continually come up: They’d love to hire all-star talent. But people who are on that level have already started

Marketing Team

Why We’ve Transitioned to a B2B SaaS Marketing Agency

Since the inception of Powered by Search, there is a scenario that has played out numerous times that depicts how our agency came to be horizontally focused, serving a variety of different verticals from real estate, to the financial services industry, to the SaaS and technology industry.  Here’s an example of the scenario: we’d be

Content MarketingConversion Rate OptimizationLocal SEOPPC Marketing

How Switching Marketing Channels — From Paid to Content — Helped Hurdlr Attract Their Ideal Audience

We come across B2B SaaS companies that are so intimately familiar with the ins and outs of their solution—design, functionality, etc.—that they lose track of the fact that the rest of the world doesn’t understand their product as well as they do. Of course, B2B SaaS companies don’t need the whole world to understand their

Conversion Rate OptimizationSearch Engine OptimizationWeb Design

How Structure Studios Grew Their Revenue from $8 Million to More Than $12 Million in 2 Years by Learning How to Communicate with Their Ideal Customers

B2B SaaS companies often approach business with the assumption that if they have an excellent product, the right audience⁠—their ideal customers⁠—will find them. It’s what we’ve come to think of as the Field of Dreams philosophy: If You Build It, They Will Come. Unfortunately, in marketing, as in life, things rarely pan out the way

Content Marketing

Stop Blaming Product-Market Fit for Your SaaS Growth Problems

Founders of B2B SaaS companies are uniformly concerned with optimizing what’s known as product-market fit: the ability and position of a company to serve a large market with a service that satisfies an urgently felt need or desire. Given that having a large, enthusiastic customer base, and products or services to satisfy and delight them,

Content MarketingConversion Rate OptimizationInbound Marketing

How TouchBistro Increased Their Leads by 200 Percent by Implementing the Intent Engine

Too often, B2B SaaS marketers think in terms that make it easy to forget that at the end of the day, every sale depends upon effectively addressing the specific needs of a specific person at a specific time and place. Bounce rates, page views, visits, channels—these are all well and good, worthy of careful analysis—but

Content MarketingConversion Rate Optimization

What Most SaaS Companies Get Wrong About Marketing Budgets⁠—and the Data-Based Method for Finding the Right One

At least until they reach a certain scale, B2B SaaS companies tend to be unsure of how to approach their paid marketing budget. By now, many of them are familiar with the 3:1 “Golden Ratio” for customer lifetime value (LTV) and customer acquisition cost (CAC). It’s a metric—widely attributed to Trello founder Joel Spolsky—to which

PPC Marketing