The B2B SaaS Marketing Blog

How to Create Lead Magnet Thank You Pages That Convert to Trial and Demo Signups

How to Create Lead Magnet Thank You Pages That Convert to Trial and Demo Signups

Updated: November 23rd, 2023

Offering free lead magnets in exchange for contact information is one of the most common approaches for acquiring MQLs. B2B SaaS companies spend a lot of money on creating reports…

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The Key to Understanding Your B2B SaaS Marketing Metrics (Hint: It’s the Relationships between Them That Matter)

The Key to Understanding Your B2B SaaS Marketing Metrics (Hint: It’s the Relationships between Them That Matter)

Updated: April 21st, 2021

Many B2B SaaS companies tend to analyze their metrics in a vacuum. They examine their KPIs independent of each other, unable to see the forest beyond the trees. But whether…

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How to Forecast Paid Marketing ROI for B2B SaaS

How to Forecast Paid Marketing ROI for B2B SaaS

Updated: January 8th, 2024

One of the biggest questions B2B SaaS companies have about paid marketing is their expected ROI. Essentially, they want the ability to forecast, “If we spend X dollars next quarter, we’ll…

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How to Build a B2B SaaS Demand Generation Flywheel

How to Build a B2B SaaS Demand Generation Flywheel

by 

Updated: November 8th, 2023

This article will help you understand the steps you can take to create your own flywheel. We’re going to teach you the 20% of SaaS demand generation strategies that can yield 80% of the results.

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Beyond Traffic and Engagement: Why Your B2B Saas Marketing Analytics Must Also Include CRM and Product Data

Beyond Traffic and Engagement: Why Your B2B Saas Marketing Analytics Must Also Include CRM and Product Data

Updated: March 26th, 2021

Whenever we talk to prospects about what’s broken in their marketing efforts, 8 out of 10 tell us analytics and attribution. The reason for this is the disconnect between their data…

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SEO Roadmap for B2B SaaS: How to Get Early Wins

SEO Roadmap for B2B SaaS: How to Get Early Wins

Updated: May 27th, 2024

Most agencies will tell you that SEO takes time to yield any kind of results. How long you can expect to wait depends on who you talk to. Many agencies…

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Fractional CMO for B2B SaaS: Get Predictable Growth

Fractional CMO for B2B SaaS: Get Predictable Growth

Updated: March 18th, 2021

There are two common scenarios we see among B2B SaaS companies who look for a Fractional CMO: They can afford a team for execution OR a full-time CMO, but not both.…

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How to Tackle SaaS Homepage Design for Your B2B SaaS Company

How to Tackle SaaS Homepage Design for Your B2B SaaS Company

Updated: January 8th, 2024

Your SaaS website’s homepage is where the relationship with your customers begins. Having a homepage that’s clear about who you are and what you do is critical for gaining trust…

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How to Nail Your B2B SaaS Product Pages (with Client Examples)

How to Nail Your B2B SaaS Product Pages (with Client Examples)

Updated: January 8th, 2024

If you’re looking to improve your B2B SaaS product pages (also known as feature pages), there are three key elements to pay attention to: page structure, imagery, and copy. The…

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How to Leverage Twitter Ads for Your B2B SaaS Company in 2021

How to Leverage Twitter Ads for Your B2B SaaS Company in 2021

Updated: February 25th, 2021

Twitter is an afterthought for most B2B SaaS companies. Behind Facebook, Google, and even LinkedIn, it ranks as one of the last channels they leverage in their marketing efforts. Among…

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The B2B SaaS Guide to Google Ads Creative That Converts on Search and Display

The B2B SaaS Guide to Google Ads Creative That Converts on Search and Display

Updated: February 9th, 2021

  When B2B SaaS companies struggle to succeed running Google ads, they tend to frame it as a problem with budgets and targeting. Don’t get us wrong: these elements can…

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Facebook Lookalike Audience Modeling for B2B SaaS: A Case Study

Facebook Lookalike Audience Modeling for B2B SaaS: A Case Study

Updated: January 21st, 2021

When building lookalike audiences for Facebook ad campaigns, many SaaS companies rely on limited sources of data. They tend to settle for custom audience data based on all their website’s…

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