Michelle Berube Last updated: August 27, 2019 65% of surveyed consumers said that they’d consider using messaging to connect with a business to get information, or to schedule an appointment. Of course they would. They likely used their phone to their to find you, so why wouldn’t they want to take the next step? Google recently announced their Adwords’ Click-to-Message ads would …
Ryan LeClaire Last updated: August 27, 2019 Progressive web apps (PWA) give you the app experience without the app. They’ve exploded in popularity because they immediately engage your users, and give them something to do besides read text. These apps often take an enormous amount of work and contain a lot of information. So you want to make sure all your hard …
Michelle Berube Last updated: November 9, 2016 You’re pretty sure your last Facebook ad led to a jump in in-store sales. It had to have. Right? Facebook wants to take the guesswork out of tracking that. They now help you connect transactions that take place in-store or over the phone to your Facebook ads, so you can have an even better idea …
Ryan LeClaire Last updated: August 27, 2019 56% of all the web’s browsing now comes from our mobile devices. So predictably, Google recently announced that they have started testing a mobile-first index. This is a big shift that would see Google starting with your mobile site, and then looking at the desktop site when there is no mobile. “To make our results …
Michelle Berube Last updated: August 27, 2019 Instagram knows that 84% of smartphone users in the US browse, research or compare products on their phones. They want to be the bridge that connects them to your store, so they’re experimenting with the tools to do so. “Starting next week, we’re testing a way for our community to learn more about the items …
Ryan LeClaire Last updated: August 27, 2019 While most companies are worried about the Penguin Penalty, most of our clients have seen a Penguin Power-up. Since the update to the algorithm, most of our clients are seeing their keyword rankings jump by an average of 15-20 positions. And that’s the average. We’ve seen some clients have their keywords jump as many as …
Ryan LeClaire Last updated: October 21, 2016 The latest updates to Facebook may make it a more powerful lead generating tool than Google Adwords. Facebook recently announced a series of new features including the ability to: Order a product, buy a ticket, ask for a quote, or book an appointment directly through a Facebook business’ page Ask for recommendations from your friends, …
Matthew Hunt Last updated: August 27, 2019 Thank you to all that attended InboundCon 2016. It was a huge success and we couldn’t have done it without all attendees, speakers and the amazing Powered by Search team. Below are the notes we took on each speaker’s talk + their decks for InboundCon 2016. Lots of love went into compiling these epic notes …
Michelle Berube Last updated: September 29, 2016 Google is now giving advertisers the ability to track their TV and Youtube campaigns with the same tool. They are also helping businesses close the loop between online ads and on-site sales. “Mobile phones have created new ways for consumers to engage with brands, often blurring the physical and digital worlds. People research products online …
Ryan LeClaire Last updated: September 28, 2016 You take pride in your business’ good name and strong reviews. But are you about to lose them? Google recently announced updates to their local reviews schema guidelines. The biggest change business owners should take note of is only reviews that are “directly produced by your site” can have local reviews markup. These changes also …
