Allie Bell Last updated: August 27, 2019 Bad news. Your Google Analytics Traffic Referrals report may be useless. Right now we’re seeing a rise in traffic referral spam attacks, which is frustrating business owners and webmasters. While some hackers find this hilarious, the rest of us just aren’t laughing. Referrer spam is falsifying sales leads, spreading malware, and creating phishing sites. What …
PbS Staff Last updated: December 5, 2016 With 2017 just around the corner, we’ve seen a roll-out of new capabilities from AdWords that’s sure to crank up the performance of any PPC campaign. Straddling the line between programming and feed-based advertising, AdWords’ new ad customizer features offer brand new ways to streamline your web campaign. Now, customizers are not a new thing …
PbS Staff Last updated: August 27, 2019 If you’re a business owner looking for a better way to keep your customers close, Google might have just the tool for you. The tech giant is rolling out a new direct-to-business messaging feature on its search engine this holiday season: Google My Business will now make it possible for consumers to message businesses in …
Ryan LeClaire Last updated: August 27, 2019 LinkedIn is making it easier for you to send sponsored direct messages, which gets you directly into your target market’s inbox at a scaleable price. Previously, you could send sponsored direct messages via LinkedIn. But you had to go through a LinkedIn account representative who would create a Sponsored InMail. Now, you can send them …
Matthew Hunt Last updated: November 12, 2016 It looks like Google is testing a new local ads format in the search results and it could be a game changer. What Google is testing is captured below with a screenshot: You can see they added 3 local paid ad listings above the fold with a map. This new local sponsored ads Google is testing …
Michelle Berube Last updated: August 27, 2019 65% of surveyed consumers said that they’d consider using messaging to connect with a business to get information, or to schedule an appointment. Of course they would. They likely used their phone to their to find you, so why wouldn’t they want to take the next step? Google recently announced their Adwords’ Click-to-Message ads would …
Ryan LeClaire Last updated: August 27, 2019 Progressive web apps (PWA) give you the app experience without the app. They’ve exploded in popularity because they immediately engage your users, and give them something to do besides read text. These apps often take an enormous amount of work and contain a lot of information. So you want to make sure all your hard …
Michelle Berube Last updated: November 9, 2016 You’re pretty sure your last Facebook ad led to a jump in in-store sales. It had to have. Right? Facebook wants to take the guesswork out of tracking that. They now help you connect transactions that take place in-store or over the phone to your Facebook ads, so you can have an even better idea …
Ryan LeClaire Last updated: August 27, 2019 56% of all the web’s browsing now comes from our mobile devices. So predictably, Google recently announced that they have started testing a mobile-first index. This is a big shift that would see Google starting with your mobile site, and then looking at the desktop site when there is no mobile. “To make our results …
Michelle Berube Last updated: August 27, 2019 Instagram knows that 84% of smartphone users in the US browse, research or compare products on their phones. They want to be the bridge that connects them to your store, so they’re experimenting with the tools to do so. “Starting next week, we’re testing a way for our community to learn more about the items …
