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Landing Pages vs Web Pages: A SaaS Company’s Guide for Choosing the Highest Converting Asset

Landing pages or web pages: where should you send traffic to during your next PPC marketing campaign? This is a common question we hear from SaaS companies we work with. In fact, it’s a question they sometimes agonize and obsess over. This is because the answer can often be more nuanced than […]

Conversion Rate OptimizationPPC MarketingWeb AnalyticsWeb Design

How Refreshing Content for ClickFunnels Led to a 9X Traffic Increase for One of Their Posts

When it comes to landing pages and marketing funnels, ClickFunnels is a household name. They’ve been in business since 2014, providing customers with drag-and-drop tools for building funnels that convert. Zero coding skills required. In 2019, we connected with their chief technology officer, who wanted to improve their SEO. With the help of […]

Content MarketingSearch Engine OptimizationWeb Analytics

SaaS Payback Periods: The Ignored Metric Your Company Needs to Measure to Maximize Your Marketing

For many SaaS founders, payback periods are an afterthought. In our experience, plenty of them don’t measure this key SaaS metric at all. If they do, it’s often because they offer business-intelligence or financial solutions to customers, so they’re already tapped into these more nuanced financial metrics. Or it’s because they have […]

Conversion Rate OptimizationPPC Marketing

Why we’re widely considered to be a leading SaaS marketing agency

TL;DR – Unlike other agencies, Powered by Search brings deep B2B SaaS marketing knowledge combined with an understanding of the strategic levers for business and revenue growth. This enables us to deliver on our Predictable Growth Framework and scale trials and demos at will for our clients. B2B SaaS companies […]

Content MarketingConversion Rate OptimizationInbound MarketingMarketing AutomationPPC MarketingSearch Engine OptimizationWeb Design