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Michael Smith Last updated: May 25, 2020 Effective SEO strategy for B2b SaaS companies is not about jumping in and doing everything under the sun. Yes, your site needs to: Be technically healthy for search engines to crawl and index Have high-quality content that answers the intent of your customers’ search queries Attract links from other relevant and authoritative sites But working …
Brandon Coward Last updated: May 25, 2020 While we agree with the commonly accepted guidelines for crafting landing pages, there is an additional layer to setting up SaaS landing pages that seems to go under the radar. The best practices for landing page structure (inspired by Oli Gardner’s “Attention Ratio”) still stand: The ratio of links on a landing page to the …
Michael Smith Last updated: September 11, 2020 Here’s a common scenario we see: you’ve gone to the effort and expense to develop your SaaS buyer personas. You’ve created content for your ads and web pages that’s meant to appeal to them. But despite this effort, your conversion rates remain the same. So what’s going on? Based on our experience working with 37 SaaS …
Dev Basu Last updated: May 25, 2020 In our experience, many B2B SaaS companies abandon their paid media channels too early, without fully exploring all the options available to them, and based on hunches instead of data. We’ve learned from discussions with prospects and clients that there is a tendency to make false assumptions about their optimal customer-channel fit, often because of past …
Brandon Coward Last updated: May 25, 2020 In our work with B2B SaaS clients, we find that about 50% of the time LinkedIn is the most effective channel for driving leads. And yet many companies come to us who either haven’t tried it because it’s too expensive, or have tried it in a limited capacity and seen subpar results. The reason LinkedIn works so well …
Dev Basu Last updated: December 18, 2020 Hiring great marketers is almost always one of the top challenges our prospects and clients bring up in conversations with us. Over the last decade talking to SaaS companies about hiring marketers, we’ve noticed some themes that continually come up: They’d love to hire all-star talent. But people who are on that level have already started …
Dev Basu Last updated: May 25, 2020 Google Display Network (GDN) reaches around 90% of internet users, and yet we continue to find that many SaaS companies choose not to leverage it. This is just one of several opportunities being missed that’s leading companies to hit a ceiling with their Google Ads spending. This issue has been coming up in a lot …
Dev Basu Last updated: August 17, 2020 The process of designing a SaaS website usually goes a little like this: Collect random inspiration from other SaaS websites for a mood board Ask product, engineering, customer service, and sales teams what they need Design the website by committee This lack of cohesion causes the website to become a jumbled mess — visually identical …
Dev Basu Last updated: May 25, 2020 Founders of B2B SaaS companies are uniformly concerned with optimizing what’s known as product-market fit: the ability and position of a company to serve a large market with a service that satisfies an urgently felt need or desire. Given that having a large, enthusiastic customer base, and products or services to satisfy and delight them, …
Dev Basu Last updated: September 28, 2020 When they came to us a few years back, TouchBistro, which is based in Toronto, had an elegant, dynamic product that was already in use in restaurants around the world. Providing tableside ordering prevented the need for waitstaff to ferry tickets between kitchens, dining rooms, and bars — accelerating order delivery and turnover. And users …
