The Saas Marketing Blog

How to Get SaaS Leads Through Your Knowledge Base or Help Desk

How to Get SaaS Leads Through Your Knowledge Base or Help Desk

Updated: November 24, 2020

Help desks or knowledge bases are typically managed by customer success and product teams. They’re mostly seen as a resource for existing customers, and a way to make customer support…

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How Refreshing Content for ClickFunnels Led to a 9X Traffic Increase for One of Their Posts

How Refreshing Content for ClickFunnels Led to a 9X Traffic Increase for One of Their Posts

Updated: November 13, 2020

When it comes to landing pages and marketing funnels, ClickFunnels is a household name. They’ve been in business since 2014, providing customers with drag-and-drop tools for building funnels that convert. Zero coding skills…

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SaaS Payback Periods: The Ignored Metric Your Company Needs to Measure to Maximize Your Marketing

SaaS Payback Periods: The Ignored Metric Your Company Needs to Measure to Maximize Your Marketing

Updated: November 5, 2020

For many SaaS founders, payback periods are an afterthought. In our experience, plenty of them don’t measure this key SaaS metric at all. If they do, it’s often because they offer business-intelligence…

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B2B SaaS Marketing Case Studies: How We Ramped Up Demos, Rankings, and Revenue for 3 SaaS Companies

B2B SaaS Marketing Case Studies: How We Ramped Up Demos, Rankings, and Revenue for 3 SaaS Companies

Updated: October 13, 2020

In our article on why we chose to be a B2B SaaS marketing agency, we lay out the 3 primary reasons why we landed on SaaS as our vertical of focus.…

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12 Best SaaS Marketing Agencies (And an Evaluation Criteria)

12 Best SaaS Marketing Agencies (And an Evaluation Criteria)

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Updated: October 12, 2020

Choosing a B2B SaaS marketing agency is tricky because, on the surface, they all seem similar. So when you Google “best SaaS marketing agencies” and see a list of 20…

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SaaS SEO Case Study: Increasing Hurdlr’s Google Rankings 70% for 21 Strategic Keywords

SaaS SEO Case Study: Increasing Hurdlr’s Google Rankings 70% for 21 Strategic Keywords

Updated: October 9, 2020

Hurdlr is an app for tracking mileage, income streams, tax deductions, and business expenses. It was built for freelancers, small business owners, and the growing crowd of people participating in the…

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SaaS Website Redesign: How We Used the Authority Architecture Framework to Rebuild This POS Software Company’s Website

SaaS Website Redesign: How We Used the Authority Architecture Framework to Rebuild This POS Software Company’s Website

Updated: October 5, 2020

We’ve talked before about how a B2B SaaS website redesign can go wrong. But a common mistake we haven’t mentioned with SaaS websites: they try to communicate too much at…

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Content Refresh: The Powerful Yet Simple Solution for Improving Your Search Traffic

Content Refresh: The Powerful Yet Simple Solution for Improving Your Search Traffic

Updated: October 1, 2020

When traffic and leads start to stall, most SaaS companies think that publishing more content is the solution. But that often raises more questions than answers, like: Who should be…

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How We Added Millions in ARR to Structure Studios’ Revenue

How We Added Millions in ARR to Structure Studios’ Revenue

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Updated: September 24, 2020

Structure Studios, based in Nevada, specializes in turning 2D drawings and blueprints into navigable 3D environments for landscaping contractors. When they first approached us, they’d been experiencing a number of…

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The Buyer Awareness Matrix: A Content Strategy Tool for B2B SaaS

The Buyer Awareness Matrix: A Content Strategy Tool for B2B SaaS

Updated: September 4, 2020

During a recent conversation, a SaaS CEO was explaining to us that he’d just hired a new head of content, and the new hire wanted to create some white papers…

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Marketing Agency vs In-House: The Biggest Difference That No One Talks About

Marketing Agency vs In-House: The Biggest Difference That No One Talks About

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Updated: July 31, 2020

When companies are trying to decide whether to hire an in-house marketer (or in-house marketing team) versus an agency, they often struggle with the decision. The process of hiring people…

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Why B2B SaaS Companies Should Stop Ignoring Lead Magnets

Why B2B SaaS Companies Should Stop Ignoring Lead Magnets

Updated: July 28, 2020

For prospects to convert into customers, they need to feel a sense of certainty that the monetary and time investments involved with adapting a new system into their business will…

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