Ryan LeClaire Last updated: August 27, 2019 While most companies are worried about the Penguin Penalty, most of our clients have seen a Penguin Power-up. Since the update to the algorithm, most of our clients are seeing their keyword rankings jump by an average of 15-20 positions. And that’s the average. We’ve seen some clients have their keywords jump as many as …
Ryan LeClaire Last updated: October 21, 2016 The latest updates to Facebook may make it a more powerful lead generating tool than Google Adwords. Facebook recently announced a series of new features including the ability to: Order a product, buy a ticket, ask for a quote, or book an appointment directly through a Facebook business’ page Ask for recommendations from your friends, …
Matthew Hunt Last updated: August 27, 2019 Thank you to all that attended InboundCon 2016. It was a huge success and we couldn’t have done it without all attendees, speakers and the amazing Powered by Search team. Below are the notes we took on each speaker’s talk + their decks for InboundCon 2016. Lots of love went into compiling these epic notes …
Michelle Berube Last updated: September 29, 2016 Google is now giving advertisers the ability to track their TV and Youtube campaigns with the same tool. They are also helping businesses close the loop between online ads and on-site sales. “Mobile phones have created new ways for consumers to engage with brands, often blurring the physical and digital worlds. People research products online …
Ryan LeClaire Last updated: September 28, 2016 You take pride in your business’ good name and strong reviews. But are you about to lose them? Google recently announced updates to their local reviews schema guidelines. The biggest change business owners should take note of is only reviews that are “directly produced by your site” can have local reviews markup. These changes also …
Ryan LeClaire Last updated: September 26, 2016 Are you worried about what Google’s new Penguin 4.0 update will mean for your business? This update has been in the works for almost 2 years, and it’s finally here. What exactly is it? In simple terms, Google is attempting to crack down on less than authentic backlinks. What will this mean for your business? …
Michelle Berube Last updated: September 26, 2016 We’re not even done September yet, but we’ve already seen enough updates from Google to make any marketer or local business step back and reexamine things. Experts are still A-B testing, following the release of Google’s oddly-named “Possum” Update. The full impact is still being studied, but we are already seeing 3 key changes that …
Michelle Berube Last updated: August 26, 2016 How are your landing pages performing? Are they lean, mean, lead-generating machines? Or are they just kind of sitting there, underperforming and underwhelming? Crafting the perfect landing page is an art and a science. You need to combine stylish and intuitive design elements, with every single element in place to push people to contact you. …
Matthew Hunt Last updated: August 17, 2016 Use SCENT to Match Landing Pages to Ad Creative A confused mind never buys. When a user is directed to your website, they aren’t thinking. One of the most preventable mistakes businesses make is the poor connection between their ads and their landing pages. At the end of the day, the connection between the ad and the …
PbS Staff Last updated: August 27, 2019 