
How to Get SaaS Leads Through Your Knowledge Base or Help Desk
Updated: November 24, 2020
Help desks or knowledge bases are typically managed by customer success and product teams. They’re mostly seen as a resource for existing customers, and a way to make customer support…

How Refreshing Content for ClickFunnels Led to a 9X Traffic Increase for One of Their Posts
Updated: November 13, 2020
When it comes to landing pages and marketing funnels, ClickFunnels is a household name. They’ve been in business since 2014, providing customers with drag-and-drop tools for building funnels that convert. Zero coding skills…

SaaS Payback Periods: The Ignored Metric Your Company Needs to Measure to Maximize Your Marketing
Updated: November 5, 2020
For many SaaS founders, payback periods are an afterthought. In our experience, plenty of them don’t measure this key SaaS metric at all. If they do, it’s often because they offer business-intelligence…

B2B SaaS Marketing Case Studies: How We Ramped Up Demos, Rankings, and Revenue for 3 SaaS Companies
Updated: October 13, 2020
In our article on why we chose to be a B2B SaaS marketing agency, we lay out the 3 primary reasons why we landed on SaaS as our vertical of focus.…

12 Best SaaS Marketing Agencies (And an Evaluation Criteria)
Updated: October 12, 2020
Choosing a B2B SaaS marketing agency is tricky because, on the surface, they all seem similar. So when you Google “best SaaS marketing agencies” and see a list of 20…

SaaS SEO Case Study: Increasing Hurdlr’s Google Rankings 70% for 21 Strategic Keywords
Updated: October 9, 2020
Hurdlr is an app for tracking mileage, income streams, tax deductions, and business expenses. It was built for freelancers, small business owners, and the growing crowd of people participating in the…

Updated: October 5, 2020
We’ve talked before about how a B2B SaaS website redesign can go wrong. But a common mistake we haven’t mentioned with SaaS websites: they try to communicate too much at…

Content Refresh: The Powerful Yet Simple Solution for Improving Your Search Traffic
Updated: October 1, 2020
When traffic and leads start to stall, most SaaS companies think that publishing more content is the solution. But that often raises more questions than answers, like: Who should be…

How We Added Millions in ARR to Structure Studios’ Revenue
Updated: September 24, 2020
Structure Studios, based in Nevada, specializes in turning 2D drawings and blueprints into navigable 3D environments for landscaping contractors. When they first approached us, they’d been experiencing a number of…

The Buyer Awareness Matrix: A Content Strategy Tool for B2B SaaS
Updated: September 4, 2020
During a recent conversation, a SaaS CEO was explaining to us that he’d just hired a new head of content, and the new hire wanted to create some white papers…

Marketing Agency vs In-House: The Biggest Difference That No One Talks About
Updated: July 31, 2020
When companies are trying to decide whether to hire an in-house marketer (or in-house marketing team) versus an agency, they often struggle with the decision. The process of hiring people…

Why B2B SaaS Companies Should Stop Ignoring Lead Magnets
Updated: July 28, 2020
For prospects to convert into customers, they need to feel a sense of certainty that the monetary and time investments involved with adapting a new system into their business will…