InboundCon 2016 Decks & Notes: Thank you to all that attended InboundCon 2016. It was a huge success and we couldn’t have done it without all attendees, speakers and the amazing Powered by Search team. Below are the notes we took on each speaker’s talk + their decks for InboundCon 2016. Lots of love went […]
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Google is now giving advertisers the ability to track their TV and Youtube campaigns with the same tool. They are also helping businesses close the loop between online ads and on-site sales. “Mobile phones have created new ways for consumers to engage with brands, often blurring the physical and digital worlds. People research products online […]
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You take pride in your business’ good name and strong reviews. But are you about to lose them? Google recently announced updates to their local reviews schema guidelines. The biggest change business owners should take note of is only reviews that are “directly produced by your site” can have local reviews markup. These changes also […]
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Are you worried about what Google’s new Penguin 4.0 update will mean for your business? This update has been in the works for almost 2 years, and it’s finally here. What exactly is it? In simple terms, Google is attempting to crack down on less than authentic backlinks. What will this mean for your business? […]
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We’re not even done September yet, but we’ve already seen enough updates from Google to make any marketer or local business step back and reexamine things. Experts are still A-B testing, following the release of Google’s oddly-named “Possum” Update. The full impact is still being studied, but we are already seeing 3 key changes that […]
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How are your landing pages performing? Are they lean, mean, lead-generating machines? Or are they just kind of sitting there, underperforming and underwhelming? Crafting the perfect landing page is an art and a science. You need to combine stylish and intuitive design elements, with every single element in place to push people to contact you. […]
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Use SCENT to Match Landing Pages to Ad Creative A confused mind never buys. When a user is directed to your website, they aren’t thinking. One of the most preventable mistakes businesses make is the poor connection between their ads and their landing pages. At the end of the day, the connection between the ad and the […]
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They say if you want to go fast, go alone. If you want to go far, go together. In the world of digital marketing, there’s no substitute for the value of being around other creative people. You get new ideas, make new contacts, and go back to work, ready to kick some serious ADDTHIS . […]
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