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Brandon Coward
Updated: May 17, 2021
When B2B SaaS companies struggle to succeed running Google ads, they tend to frame it as a problem with budgets and targeting. Don’t get us wrong: these elements can be factors. But there’s another piece to the puzzle that we think deserves more attention: ad creative. Here’s why: From […]
Brandon Coward
Updated: March 23, 2021
When building lookalike audiences for Facebook ad campaigns, many SaaS companies rely on limited sources of data. They tend to settle for custom audience data based on all their website’s visitors or other low-purchase intent criteria. But this practice often results in ad campaigns that are less effective than they […]
Dev Basu
Updated: April 19, 2021
Most B2B SaaS companies have a love-hate relationship with review sites. They recognize the importance of sites like G2, Capterra, and TrustRadius to their marketing mix. But they tend to see review sites from a limited scope. Reputation management and driving more reviews are often their sole objectives. This is especially […]
Michael Smith
Updated: July 27, 2022
When it comes to the purpose of a blog, views are split into two camps in B2B SaaS industry. One camp sees blogs as primarily educational resources, and the other sees them as a way to generate leads and sell. What we’ve seen is that both camps (even the ones […]
Michael Smith
Updated: July 5, 2022
In a previous article, we discussed how Facebook Ads work for most of our clients in some capacity, and yet many B2B SaaS companies write off Facebook Ads as a viable channel for lead generation, because they view it more as a B2C channel. When Titan GPS (a B2B SaaS […]
Brandon Coward
Updated: December 18, 2020
Landing pages or web pages: where should you send traffic to during your next PPC marketing campaign? This is a common question we hear from SaaS companies we work with. In fact, it’s a question they sometimes agonize and obsess over. This is because the answer can often be more nuanced than […]
Michael Smith
Updated: November 24, 2020
Help desks or knowledge bases are typically managed by customer success and product teams. They’re mostly seen as a resource for existing customers, and a way to make customer support more manageable and efficient. Since marketing isn’t responsible for them, help desks or knowledge bases aren’t usually thought of as […]
Michael Smith
Updated: December 18, 2020
When it comes to landing pages and marketing funnels, ClickFunnels is a household name. They’ve been in business since 2014, providing customers with drag-and-drop tools for building funnels that convert. Zero coding skills required. In 2019, we connected with their chief technology officer, who wanted to improve their SEO. With the help of […]
Michael Smith
Updated: November 17, 2022
For many SaaS founders, payback periods are an afterthought. In our experience, plenty of them don’t measure this key SaaS metric at all. If they do, it’s often because they offer business-intelligence or financial solutions to customers, so they’re already tapped into these more nuanced financial metrics. Or it’s because they have […]
Michael Smith
Updated: December 2, 2022
In our article on why we chose to be a B2B SaaS marketing agency, we lay out the 3 primary reasons why we landed on SaaS as our vertical of focus. The first being that we’ve developed a deep understanding of the common marketing problems that SaaS businesses face. We describe in […]
