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InboundCon 2016 Decks & Notes

Thank you to all that attended InboundCon 2016. It was a huge success and we couldn’t have done it without all attendees, speakers and the amazing Powered by Search team. Below are the notes we took on each speaker’s talk + their decks for InboundCon 2016. Lots of love went into compiling these epic notes

Events

Three Google Updates, and How They Impact Your TV Ads and Foot Traffic

Google is now giving advertisers the ability to track their TV and Youtube campaigns with the same tool. They are also helping businesses close the loop between online ads and on-site sales. “Mobile phones have created new ways for consumers to engage with brands, often blurring the physical and digital worlds. People research products online

Conversion Rate Optimization

What the Latest Google Updates Will Mean for Your Yelp Reviews

You take pride in your business’ good name and strong reviews. But are you about to lose them? Google recently announced updates to their local reviews schema guidelines. The biggest change business owners should take note of is only reviews that are “directly produced by your site” can have local reviews markup. These changes also

Local SEO

The Ultimate Landing Page Checklist

How are your landing pages performing? Are they lean, mean, lead-generating machines? Or are they just kind of sitting there, underperforming and underwhelming? Crafting the perfect landing page is an art and a science. You need to combine stylish and intuitive design elements, with every single element in place to push people to contact you.

Inbound Marketing

Best Marketing Conferences to Attend in Fall of 2016

They say if you want to go fast, go alone. If you want to go far, go together. In the world of digital marketing, there’s no substitute for the value of being around other creative people. You get new ideas, make new contacts, and go back to work, ready to kick some serious ADDTHIS. To

Events