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The Starter Guide to PPC Optimization

Managing a PPC account can be overwhelming. VERY overwhelming. There are so many levers and switches that can be adjusted in your account, many of which can have their own articles written about exclusively on their optimization. Buckle up as we dive in to the various different ways you can make the best of your PPC

PPC Marketing

5 Worst Inbound Marketing Practices

It should be apparent that inbound marketing is advantageous for your business. Take it as a fact that it’s as beneficial for your business as breathing is to your very existence. Assuming then that your company has been implementing inbound marketing, you probably have two questions. How do you use inbound effectively and what are

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The Worst SEO Advice: 17 SEO Experts Weigh In

The internet is a mysterious black hole of half truths, whole lies, and what often seems more bad than good. Many misconceptions regarding SEO are floating around the internet, which create a lot of confusion about correct best practices that will actually help to achieve results. What better way to clear the air, than with the help of 16

Search Engine Optimization

3 Ways Inbound Marketing Can Benefit Your Business

The underlying issue with digital marketing is that customers are in a storm of online information. Potential clients are persistently plagued by pictures of cute cats (lots of cats), breaking news, and social posts daily. So how do you reach these individuals and make the most of your digital marketing as the owner or CMO

Inbound Marketing

How To Maximize PPC Budgets on Google Adwords

Every time a user enters a search query, businesses are presented with an opportunity to engage with a potential customer, earn their trust, and in turn their business. This can be done by utilizing the paid search marketing services that these search engines offer; the business’s ads  appear when the appropriate matching keywords are looked

PPC Marketing

Powered by Search Makes Branham300 as Sole Inbound Marketing Agency

Toronto, Canada – May 15th, 2014: Powered by Search, Canada’s premier inbound marketing agency proudly announced its ranking as one of the top Information and Communication Technology (ICT) companies in Canada, as part of the illustrious Branham300. This is the second consecutive year that Powered by Search has been chosen, and the company has cemented its

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How to be Creative in Link Building

In the age of content marketing where people squeeze every value of their content to get high quality links, creativity is a must skill to consider and to improve this year and for the coming years. Doing things that are out of the box could not only make your link building tactics unique but could

Search Engine Optimization