Venchito Tampon Last updated: February 17, 2014 Starting your own link building team from scratch requires some diligence and hardwork to get all the link building campaigns done properly and efficiently. Enabling yourself to provide detailed job descriptions when hiring new members in your team would help you set reasonable expectations for your team. Though hiring new link builders with a good …
Michael Ash Last updated: February 11, 2014 Somewhere between SEO and marketing automation, businesses are forgetting about branding. Yes, SEO carries the most fundamental aspect of branding – positioning. And yes, the funnel has become more sophisticated with predictive algorithms but where are those neurological, astronomical, tribal allegiances we used to hear about? Businesses grow because of their brand’s ability to be …
Taylor Najjar Last updated: August 27, 2019 LinkedIn is a great professional tool, for not only individuals but businesses as well. Here are 7 reasons to download The Marketer’s Guide to LinkedIn and start incorporating the professional networking site into your marketing strategy. 1. Reap the benefits of inbound marketing LinkedIn is an easy way to advertise your business according to the …
Katya Bovykina Last updated: February 6, 2014 Today, digital marketers are faced with a challenge of multi-screen consumer engagement. Whether multiple devices are used simultaneously or sequentially, people utilize them to be more productive, learn new information and socialize. By observing user behaviors, you can get valuable insight about the content that your audience will like and engage with. So, what techniques …
Shivani Karwal Last updated: February 5, 2014 The latest addition to the Powered by Search YouTube channel is a video explaining Google Web Analytics for 2014. New additions have been explained and old ones have been touched as well. Humans are visual characters, for this reason we created a video tutorial explaining everything you need to know about navigating through your Google …
Hayley Mullen Last updated: August 27, 2019 When it comes to content marketing, distributing said content is a pretty obvious part of the equation. It’s not enough to just create (and curate) stellar content, you’ve got to get it out there! Because there’s nothing sadder than a lovely blog post sitting all by its lonesome with no one to read it. Ok …
Dorian Travers Last updated: January 29, 2014 There has recently been a notable shift in best practice for B2B sales. Inbound selling is meant to appeal to the upcoming generation of buyers. Listed below are nine rules for successful inbound sales. 1. Be Empathetic to Buyers Practicing empathy for buyers is not a cliché sales gimmick. Provide buyers with a highly personalized experience during …
PbS Staff Last updated: January 27, 2014 You probably know by now that shifting from outbound to inbound marketing can create a huge return on investment for your company. If you’re here, doubtless you’ve already started trying to apply inbound strategies to your business. Often though, as many of our clients would tell you, the task can get daunting when trying to …
Shivani Karwal Last updated: January 23, 2014 Calculating return on investment is one of the most important parts of conducting pay per click marketing campaigns. Yet, many advertisers don’t give it much thought. If you aren’t calculating your ROI for your PPC campaigns, you’re simply burning your money. Many businesses select a keyword, set up their campaign and sit back and relax, …
Taylor Najjar Last updated: January 23, 2014 This blog post contains edited excerpts from our free whitepaper: The Beginner’s Guide to PPC Advertising. Get the full guide for more details on how to implement a successful PPC campaign for your business. “Pay per click advertising is so passé,” some say. Why is that, when in fact PPC ads account for 65% of …
