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Neil Reeve-Newson Last updated: April 2, 2020 Turning non-backlinking URLs mentioning your brand is one of the easiest and most effective link building strategies in existence! It’s like meeting to a girl who already knows your name and holds a high opinion of you, then asking for a date – expect a high score conversion rate! But you need to find her first… “Brand …
Miguel McKenzie Last updated: October 24, 2019 It is no secret that video presence on the web has become a vital tool in both social and business interaction. Videos, viral or otherwise, are the most shared form of social content trumping infographics, curated posts and traditional blogs on a daily basis. Therefore, it is essential that one become good at engaging their potential audience …
Julie Jancen Last updated: April 2, 2020 So You Need to Add Flair To Your Blog Posts? Today, I’m going to share with you 3 unique ways to add flair to your blog posts. Call me old fashioned, but I like to start writing a blog post with a pen and paper- jotting down ideas and bulleted lists of important points to cover. …
Joel Popoff Last updated: October 24, 2019 InboundCon 2014, Canada’s premier inbound marketing conference, is coming up soon! We know you want to attend, but may be debating the value of attending the conference. Your time is valuable and we want to deliver tremendous value for that time in our one day marketing conference. Take a glance at what InboundCon has to …
Jennifer Caughey Last updated: October 24, 2019 In the world of Content Marketing writing a great headline is equivalent to gold. First impressions count in everything you do. Without a great headline, your readers just won’t click! If your audience doesn’t click, there goes your online presence down the drain. This is why writing timeless clickable headlines is the only first impression you would …
Goran Popovic Last updated: October 24, 2019 On July 24 2014, the 18th InboundTO event took places at the BNOTIONS headquarters in downtown Toronto. This month’s InboundTO played host to lively discussions and presentations on better business blogging and content marketing ROI. Joel Popoff (Marketing Director at Powered by Search) and I (Digital Marketing Specialist) opened the night with a lively presentation …
PbS Staff Last updated: October 24, 2019 What’s the Best Way To Keyword Research? What is the “correct” way to do keyword research and how do you do it? You’ve searched online and found guides, steps, how-to’s, manifestos, whatever might have you, but they all suggest different things. If you’re anything like me, searching probably left you more confused than when you …
Avi Phillips Last updated: December 18, 2020 Want Loads of Extra Traffic? Optimize Your Images! When designing a website for a business, adding images is essential to provide some compelling visuals, but rarely are those images optimized properly for search engines. Why is this a big deal? Because with a few simple steps, optimized images will help a website rank for local search …
Troy Boileau Last updated: October 24, 2019 Most marketing managers aren’t worried about content, they’re worried about driving leads. The more web savvy you get, the more you start asking questions like, “where do my leads enter my site,” and, “how do I create interest in my brand that drives potential customers to my website?” You might know these as preferred landing …
Adam Ellis Last updated: December 18, 2020 It wasn’t too long ago that ranking locally meant NAPs – create a lot of citations and make sure they’re relevant and consistent with what’s listed on your site. For a few years that was the the go-to strategy for local search. But ever since Google’s Venice update, Local SEO has changed and search has …
