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Avi Phillips Last updated: December 18, 2020 Want Loads of Extra Traffic? Optimize Your Images! When designing a website for a business, adding images is essential to provide some compelling visuals, but rarely are those images optimized properly for search engines. Why is this a big deal? Because with a few simple steps, optimized images will help a website rank for local search …
Troy Boileau Last updated: October 24, 2019 Most marketing managers aren’t worried about content, they’re worried about driving leads. The more web savvy you get, the more you start asking questions like, “where do my leads enter my site,” and, “how do I create interest in my brand that drives potential customers to my website?” You might know these as preferred landing …
Marc Nashaat Last updated: December 18, 2020 It wasn’t too long ago that ranking locally meant NAPs – create a lot of citations and make sure they’re relevant and consistent with what’s listed on your site. For a few years that was the the go-to strategy for local search. But ever since Google’s Venice update, Local SEO has changed and search has …
Karrin Huynh Last updated: July 14, 2014 You know the saying “Silence is golden”? Well … the exact opposite is true for Facebook. There is nothing worse than putting great content on Facebook and getting silence in return. To put an end to the silence, we need to get real discussion and engagement going on. When your Facebook posts have more engagement, Facebook shows …
PbS Staff Last updated: September 10, 2019 So you want to become a robots.txt rockstar eh? Well, before you can make those web spiders dance to your rhythm, there are a few basic principles that you should be familiar with. Create your robots.txt file incorrectly and you will be in a world of hurt. Do it properly and the search engines will …
Goran Popovic Last updated: July 11, 2014 Earlier this year, Strategy Magazine published their 2014 Canadian Agency Report Card. We’ve taken 100 of the top marketing agencies and created our table filled with links to their sites and social media profiles. Hopefully this list is really useful for enterprises, marketing agencies, and job seekers alike! BBDO Canada Leo Burnett DDB lg2 Taxi …
PbS Staff Last updated: October 24, 2019 Infographics are a fantastic way of marketing your business online. Considering that approximately 65% of people are visual learners, most Internet users prefer to have visual representations of data. By presenting information in a concise, easy-to-understand and eye-catching way, you can draw the attention of your buyer personas and achieve your marketing goals. Unfortunately, combining useful data with …
Shivani Karwal Last updated: October 24, 2019 Majestic SEO is an excellent tool for link builders for performing a backlink analysis of competitors sites. It gives a lot of useful data and can be look at as a whole suite of tools. Below is a beginners Majestic SEO tutorial that gives details on which information the tool provides and how to interpret …
Joel Popoff Last updated: April 2, 2020 So you want to create a viral blog post? You came to the right place! Expert roundup posts can be the most viral posts on the internet if carried through properly. The benefits of creating one is instead of coming up with your own content you have a massive group of experts submit a brief …
Katya Bovykina Last updated: October 24, 2019 Whether you are just starting to plan your landing page or you’re about to launch an existing design, consult this list of elements. You might be pleasantly surprised to find some unobvious ones that may compliment your business and increase your conversion rates. 1. Logo Everybody knows that you need to have a logo on …
