Katya Bovykina Last updated: October 24, 2019 Whether you are just starting to plan your landing page or you’re about to launch an existing design, consult this list of elements. You might be pleasantly surprised to find some unobvious ones that may compliment your business and increase your conversion rates. 1. Logo Everybody knows that you need to have a logo on …
Trang Lam Last updated: October 24, 2019 A few hours before my birthday party this year, my boyfriend called me up and said “We have no place to eat. The other restaurant cannot accommodate everybody!” So in the chaos of getting ready, I also had to look for another place that can fit 30 hungry people. The fact that I’m picky in …
Goran Popovic Last updated: July 2, 2014 Local SEO continues to evolve, so how do you stay on top of your game? With frequent changes to search engine algorithms and services, there’s always a lot elements to consider. With our Local SEO Report Card, you’ll be able to grade your efforts and learn all of the latest local tips and tricks. Don’t …
Karen Yu Last updated: June 23, 2014 On July 1st, 2014 there will be more than just Canada Day on the minds of Canadian marketers. Aside from celebrating the birthday of our beloved nation, July 1st also marks the day the Canada’s Anti-Spam Legislation (CASL) comes into effect. Although CASL may be the cause of headaches for marketers nationwide, it is actually …
Goran Popovic Last updated: August 27, 2019 On June 18 2014, the 17th InboundTO event took place at the BNOTIONS headquarters in downtown Toronto. Sponsored by Powered by Search, this month’s InboundTO featured discussions and presentations on UX design and conversion rate optimization. Genco Cebecioglu, CEO & Creative Director at Junction Design, kicked off the evening with a wonderfully engaging talk on …
Matthew Hunt Last updated: April 2, 2020 So You Want To Improve Your Website’s Conversions? What I am about to share will seem like common sense to most people, but after working on hundreds of websites over the last 7 years I’ve found that most companies are missing the ‘obvious’ when it comes to what users want out of their website. …
Koby Leung Last updated: April 2, 2020 Managing a PPC account can be overwhelming. VERY overwhelming. There are so many levers and switches that can be adjusted in your account, many of which can have their own articles written about exclusively on their optimization. Buckle up as we dive in to the various different ways you can make the best of your PPC …
Matthew Tan Last updated: August 27, 2019 It should be apparent that inbound marketing is advantageous for your business. Take it as a fact that it’s as beneficial for your business as breathing is to your very existence. Assuming then that your company has been implementing inbound marketing, you probably have two questions. How do you use inbound effectively and what are …
Nicole Hess Last updated: October 24, 2019 How to know when you have a local SEO project and what to do. Local SEO is often camouflaged in the forest of SEO. While Local SEO is a form of Search Engine Optimization, the tactics to achieve better local search rankings can differ and require a different focus. In recent years and through this very …
Michael Smith Last updated: July 15, 2020 Updated on June 3, 2014 for the launch of version 3! The newest version of the MozBar is here! Moz has released a completely overhauled version 3 of their must-have SEO toolbar for digital marketers. Not only will you find a total visual redesign, but there have been speed improvements and new features (like markup …
