B2B SaaS Marketing Course

When was the last time you trained your marketing team in proven B2B SaaS growth strategies?

Stop wasting time, money, and effort on your team fighting fires and blindly following ‘best practices.’

Level-up their skills to attract, engage, and convert more B2B SaaS customers faster to predictably achieve your marketing goals.

Sign up today for the 10x your B2B SaaS marketing performance with pain point messaging course!

Sign Up for Instant Access

If you’re ready to invest the time and effort necessary to drastically change your marketing team’s trajectory, sign up now for $499.

These principles and strategies have generated millions of dollars of pipeline for clients like:

  • OpenPhone
  • Loopio
  • Reltio
  • PhoneBurner

We’re frustrated by the flood of wafer-thin B2B SaaS marketing advice out there that focuses on vanity metrics, shallow copy, and activities without outcomes.

We’ve developed this course to take the 80/20 approach to actions and insights that other B2B SaaS marketing courses completely miss so that you can accelerate your next level of growth, hit your targets, and stand out in the industry. You will learn:

  1. Why pain point messaging is at the core of all successful B2B SaaS marketing strategy so that you can spot why most B2B SaaS messaging fails to convert, and how to shift your thinking to customer pain points for more effective results.
  2. How to find pain point ideas & insights so you can dive into all the marketing resources and assets at your disposal to uncover what problems your customers really want to solve when buying your software.
  3. How to apply pain point messaging in your marketing channels so you can take immediate action and leverage pain point messaging on your website content, your advertising campaigns, and your entire marketing funnel.

To reach the next level of career growth and results, you need to focus on targeting, messaging, copy, and content that aligns to your customers’ pain points to drive higher quality and volume of trial and demo conversions that turn into recurring revenue.

Pain point messaging works for every digital marketing channel; it impacts your entire marketing methodology.

By completing this course, you and your marketing team will be set up for successful outcomes including:

  • Higher confidence to align internal marketing and sales teams with your agency partners by speaking the same language to accelerate results without the communication disconnect that leads to false starts and unexpected outcomes.
  • Upgraded capabilities and skills by applying proven B2B SaaS growth playbooks that drive millions in revenue for organizations just like yours without playing on ‘hard mode’ internally to figure it out on your own.
  • Maximizing the investment made in your marketing team with guided approaches toward the highest impact, lowest effort opportunities without the management overhead to keep everyone on track.

This course is for you if…

You’re a marketing leader at a B2B SaaS.

Tired of reading the same B2B SaaS blog posts, following the same ‘best practices’ and not getting the real outcomes you want?

Set your marketing team up for success so they have the skills to confidently deliver on bottom line impacts.

You’re not ready to work with an agency but want to improve marketing results.

Don’t let timing or budget be a constraint to growing your B2B SaaS.

Get access to the exact training that we provide our team so that you can learn how to make your growing B2B SaaS unstoppable.

You’re a B2B SaaS marketer that’s dedicated to improving your career.

Feeling like your career growth is stalling because you can’t show the impact of your marketing efforts on revenue?

Whether you’re in Demand Generation, an SEO specialist, a PPC manager or a Content Marketer, this course is for you.

Your marketing growth is stalled because your work isn’t predictably generating revenue

  • Learn the exact process we’ve used to generate millions of dollars in revenue for our B2B SaaS clients
  • Find out how you and your team can apply proven playbooks to marketing campaigns with hands-on assignments based on real B2B SaaS examples
  • Self-paced course with active async evaluation

Sign Up for Instant Access

If you’re ready to invest the time and effort necessary to drastically change your marketing team’s trajectory, sign up now for $499.

How it works

This course is different to others, it’s self paced but thoroughly practical.


Read the course materials and learn how to implement pain point messaging.


Take real client cases and complete assignments in your own time.


Submit your assignments and get async video feedback from the team at Powered by Search.


Take the feedback, apply it to your work and use it to improve your next assignment.

What’s in the course?

I’m glad you asked. In this course, we’re going to work together to diagnose and improve the digital marketing strategy of a fictional B2B SaaS organization. We’ll look at where they stand today with their website, SEO, PPC, and content marketing efforts. Then we’ll show you how to apply pain point messaging methodologies & techniques to take their marketing performance to the next level.

Why Pain Point Messaging Is At the Core of Successful B2B SaaS Marketing Strategies

  • Why Most B2B SaaS Messaging Fails to Get Results
  • How Pain Point Messaging Impacts the B2B SaaS Buyer Journey
  • The Cost of Getting It Wrong

How to Source Pain Point Ideas & Insights

  • How to Shift Your Thinking to Pain Point Messaging
  • How to Define Emotional Triggers with the ‘4 Forces’ Model
  • How to Identify Your Best Customers
  • How to Extract Pain Points from Sales Assets
  • Extract Capterra & G2 Reviews to Level Up Your External Research

What Pain Point Messaging Means for SEO & Content Marketing

  • SEO Keyword Research Strategy – Pain Point Search Intent
  • Engaging Right-Fit SEO Traffic On B2B SaaS Product/Feature Pages
  • Driving SEO Leads with Intent-Based Content Marketing Strategy

What Pain Point Messaging Means for Paid Search & Paid Social Advertising

  • Pain Point Messaging for Paid Social Advertising
  • Pain Point Messaging for Paid Search Advertising
  • Guiding PPC Traffic to Conversion on Dedicated Landing Pages

Wins that we’ve achieved using the playbooks in this course


more leads with a 59% reduction in CPA


Bing conversions


Google Ads conversions




increase in CTR from organic


growth in organic visits


demo bookings from SEO


demo bookings QoQ from SEO


in demo conversion to close rate from SEO


SQLs a month from SEO/content within 5 months


PPC conversions and cost down 24%


of SQL target hit in a quarter

Change your B2B SaaS marketing performance forever

  • Learn the exact process we’ve used to generate millions of dollars of revenue for our B2B SaaS clients
  • Find out how your team can apply it to their work with hands on assignments based on real client examples
  • Self-paced course with active async evaluation

Sign Up Today!

This is the course you've been waiting for.