The PPC Agency for B2B SaaS Companies

How we can help you grow your demos and trials, increase MRR while reducing your cost of customer acquisition with our PPC programs.

Our team has a track record and many case studies of growing B2B, SaaS, and technology businesses with Google Adwords, Facebook, and Linkedin Ads with PPC budgets ranging between $10K to 500K per month. We are a Premier Google Partner and a Facebook Marketing Pro accredited ppc agency.

We have grown software and technology companies with PPC using the following channels and strategies:

  • Intent-Based Paid Media Advertising on search engines such as Google Search Network and Bing Ads (yes, some people do use it!)
  • Social Media Advertising to educate and motivate ideal customer profile avatars on Facebook, Linkedin, and Quora Ads.
    Display Campaigns that actually convert by using managed placements, in-market and custom audience targeting.
  • Account-Based Marketing using PPC platforms such as Terminus, and Linkedin Ads.
  • Landing Page testing to identify the key headlines, hooks, features, and benefits prospects respond to the most.
  • Ad Copy and Creative testing and regular refreshing to prevent ad fatigue and combat rising CPA’s.
  • Conversion Optimization experiments including long-form vs short-form content, page speed improvements, and more.
  • Omnichannel Remarketing with sequential ad delivery so that every prospect sees a message that moves them forward in the sales funnel.
  • Look-a-Like & Similar Audiences to find more ideal customers like the ones you already have.

What you’ll get

Your entire PPC operation outsourced to us, in the hands of experts who’ve done this for over a decade. We will manage your PPC campaigns, optimize your ad spend, and test creative and landing pages to maximize your conversion rates.

Benefit: Most in-house marketers are spread too thin and want to work with in-depth experts who have the wisdom of what to do, in the right order, to get the maximum results. We’ll create a complete paid media acquisition strategy that attracts, engages, and converts your ideal avatars, from click to customer. Your sales team will love you for inundating them with leads.

  • Extensively researched customer avatars enhanced with real-world data sourced directly from your target audience, customer database, backed by input from your team, and codified to become an asset that enhances your company’s traction.

Benefit: You’ll get right-fit traffic from ideal prospects instead of poorly targeted traffic that reduces your conversion rate and increases your cost of acquisition.

  • A comprehensive roadmap including demand generation initiatives prioritized by highest impact and lowest effort, with the least dependencies so you can get results fast.

Benefit: You’ll have the peace of mind of knowing that you’re investing in the most effective plan possible to scale your demos and trials. We rebalance the plan every quarter in advance of our Quarterly Business Review with clients.

  • Forecasts for your future growth included expected traction, acquisition cost estimates, and business cases for appropriate funding.

Benefit: You’ll have all the tools necessary to predict your growth, plus you’ll keep your CFO happy.

  • Regular consulting and guidance on your monthly and quarterly plans, including review meetings with your consulting team to discuss insights, importance, impact, and client-consultant input sharing.

Benefit: You’ll gain access to multiple subject matter experts in design, copywriting, conversion, and traffic acquisition to augment your team’s existing capabilities.

Return on Investment

Here is why so many software and technology companies choose to hire us to grow their companies.

  1. Proven Results — For every $1 invested in our consulting fees, we drive $5 of ARR on average so that you can get more new customers.
  2. Higher Value — We produce bigger, better, and more effective results than an internal team or competing generalist firm or PPC agency.
  3. Outcomes, not Effort — We don’t report on vanity metrics like traffic or impressions. All we care about is driving more demos and trials that actually grow your business.
  4. Fast Ramp Up — Our PPC management service pays for itself and demonstrates results within 90 days of working together, which is significantly faster than new in-house hires.
  5. Specialized Experience — Our clients view us as their fractional CMO. We’ve already made the mistakes your new hires will make in their first 6 to 12 months many years ago. You can benefit from our wisdom by steering clear of what not to do.
  6. Valuation Enhancing — When you work with us to manage your paid search and social programs, your accounts and data are yours to keep. A well-oil SEM program doesn’t just add more demos and trial to your pipeline, it also increases your SaaS company’s valuation.

We can help if you are…

  • A high growth company that knows it can make a bigger impact, if only you had more customers
  • Your SEO marketing efforts aren’t paying dividends as quickly as you need them to and you need new customers this quarter.
  • Ready to make your PPC marketing efforts and digital marketing a permanent, thriving part of your culture
  • Sick of trying to do it yourself with limited, short-term results and unsustainable CAC (customer acquisition cost)
  • Eager to be recognized and pursued as a national or global leader in your industry
  • Ready to commit to a digital marketing system that reliably generates leads and sales

Not Sure Where to Start?

Don’t worry. We’ll analyze your PPC challenges and recommend the exact strategies that will give you quick wins in the short term, and sustainable performance in the long term.

Here’s how we can grow your MRR:

  • We can be engaged for a tightly defined project to solve a specific problem for your SaaS business, working alongside your team, and helping them grow their learning too.
  • We can become your entire demand generation team, helping you build a moat around your business by helping you get discovered for even the most competitive keywords and topics.
  • Or we can have a discussion to explore helping you with anything in between.

We appreciate how hard it can be to hire the right PPC marketing agency, so here’s how we’ve made it easy and risk-free

  • You contact us, letting us know what you need.
  • We’ll analyze your site to identify whether we’re a good fit for each other.
  • If we feel that we’re a good fit, we’ll discuss how we’ll grow your business.