The B2B SaaS Content Promotion Agency

96% of content published gets 0 traffic. Your SaaS deserves to be found.

Make the most of the content you are already producing, and turn it into a pipeline generating engine. Our data-driven SaaS Digital PR playbooks generate millions of dollars of pipeline for our B2B SaaS clients.

  • 1,400% organic traffic increase
  • 213% free trial sign ups increase
  • 2x traffic increase for MoFu and BoFu content in 90 days

Your marketing is in good hands with our team who works on brands like

  • Elastic
  • Basecamp
  • Varonis
  • Fortra
  • Loopio
  • VMWare

Happy Clients & Results

“Alan & team took the entire link-building process off of our hands. There’s no way we’d be able to get this many high quality links without them.”


Len Markidan

CMO, Podia

“In a world full of snake oil salesman, Alan and his team are a breath of fresh air. Not only do they approach link building from a strategic perspective that aligns with business goals, they also have developed a process that lands high-quality links on a consistent basis for an ROI positive cost.”


Cody West

Head of Growth, Scribe Media

“We needed to find a link builder that was affordable and that did manual white hat only links. It’s been a pleasure working with Alan, he’s top notch and a trusted partner of ours. His reporting has been easy to review and we really appreciated the transparency, honesty and quick and easy communication.”


Will Cannon

Founder, Uplead

“I was blown away by Alan’s ability to get outreach-based links, and the tracking system he set up to give us some insight into what he was doing. I think in the first 6 weeks he got 14 backlinks with a DA > 20 for one of our clients. If I ever need to contract someone to help with backlink building in the future, Alan is the first guy I’m going to.”


Nat Eliason

Founder, Growth Machine

“We didn’t have the resources to dedicate to link-building – and it was a deficit for us vs. competitors. Alan and his team consistently delivered backlinks that met our specific criteria, and they adjusted quickly to feedback.”


Mike Sonders

SaaS SEO Consultant

“I very much enjoyed working with Alan and his team. Communication was excellent throughout and I feel they really understood what I was trying to achieve. I look forward to working with them again in future.”


Alastair Hazell

Founder, The Calculator Site

Targeted Approach

We’ll own the strategy and implementation of in-depth content promotion roadmaps to know which pages to promote and in which order to get you results within 90 days.

Quality > Quantity

Our team performs data-driven backlink analysis to determine how many links you need to close the “gap” with the competition, what type of links and their topical relevance.

Custom Outreach

We conduct ongoing outreach campaigns to new, unique websites to create a link acquisition engine that generates consistent and reliable results.

Scale your SaaS trials and demos.
On demand.

Results backed methodology. Omnichannel approach. Clear, results focused reporting.

You shouldn’t have to “buy links” to get your content seen. Here’s how we’re different:


Own your traffic instead of renting it.

We help you lower your blended CAC by increasing your site’s domain authority and getting “page-2” positions into page 1.

This saves you money in the long run, and makes you more money by owning your traffic.



Get unique, high quality links. Not the ones everybody else is getting.

We perform genuine and tailored outreach to new websites for every client.

We don’t rely on an existing database, with the same sites for every client.


Go beyond links. Create relationships through Digital PR.

We reach out to real companies, managed by real people to help you increase your share of voice, as well as creating new relationships within the industry.



Measurable outcomes. Not vanity metrics.

We focus on getting you tangible, measurable marketing and business results.

We build forecasts for your link acquisition including how many links you need and what kind, to help you build business cases for appropriate funding.

Scale your SaaS trials and demos.On demand.

Results backed methodology. Omnichannel approach. Clear, results focused reporting.

How we grow SaaS companies with Content Promotion

Our team has a track record and many case studies of growing B2B, SaaS, and technology businesses with Content Promotion at budgets ranging between $5K to $50K per month.

1. Strategy

Content Promotion Roadmap


Determine site strength

KD baseline

What can your site rank for in the short term?


Analyze keywords

Find quick-win pages

What pages can we get results for in the short term?


Shortlist Deep-dive analysis

  • Search intent
  • Content type
  • Content quality

2. Plan

Backlink Analysis Report


Identify link gap

How many links?


Determine link type

What kind of links?


Establish topical relevance

What anchor text?

3. System



Campaign Strategy
Topic analysis and segmentation


Link Prospecting
Topic analysis and segmentation


Email Outreach
Topic analysis and segmentation

Scale your SaaS trials and demos.On demand.

Results backed methodology. Omnichannel approach. Clear, results focused reporting.


You’ve probably got a lot of questions. The best way to get them answered is to reach out for your Free Marketing Plan. But here’s the answers to some of the most common questions just in case.

What makes your link-building strategy unique for B2B SaaS companies?

Our strategy is bespoke, starting from scratch with every outreach to ensure genuine connections and collaborations. Unlike agencies relying on pre-existing lists, we focus on building a network effect that amplifies your brand’s voice across the digital landscape, ensuring each link contributes to your overall marketing objectives.

How do you measure the success of your link-building campaigns?

Success for us goes beyond traditional metrics. We align our efforts with your business goals, focusing on metrics that demonstrate real growth, such as higher SERP rankings, that lead to increased organic traffic to key “money” pages, and more trials and demos. Our content promotion roadmaps and strategies are crafted to ensure every link has a measurable impact on your bottom line.

Can you guarantee a certain number of links per month?

While we don’t guarantee an exact number of links, we guarantee a range of links that reflects the nature of our manual outreach. Our focus is on quality over quantity within the agreed range. We aim to secure valuable, high-impact links that align with your target audience and business objectives, rather than chasing arbitrary numbers.

How do you ensure the quality and relevance of the links?

Every link is the result of thorough research and strategic outreach. We target sites that are not only authoritative but also relevant to your industry and audience, ensuring that each link supports your brand’s credibility and visibility. We also don’t stop at domain-level metrics, but include page-level metrics in our strategy. This allows us to be more targeted and higher quality than 80% of agencies on the market.

What's your approach to avoiding and handling Google penalties?

Our practices are 100% white-hat, adhering strictly to Google’s Webmaster Guidelines. We prioritize ethical strategies that safeguard your site from penalties, focusing on building a sustainable, long-term SEO foundation.

How do you tailor your services for B2B SaaS companies?

Understanding that B2B SaaS companies have unique needs, we tailor our approach to match your sales cycle, customer journey, and business model. Our strategies are designed to boost the right content for your business. We also understand the challenges as well as the website structure and content type that most B2B SaaS companies adopt, and this helps us craft more effective outreach campaigns and messaging.

What's the typical timeline to see results from your link-building efforts?

SEO and link building are long-term strategies. While content production is a linear staircase, content promotion is an exponential scale. Timelines can vary, but clients typically begin to see notable improvements in organic traffic and rankings within 3-6 months of consistent link-building efforts.