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5 Quick Tips to Increase Your YouTube Engagement by 200%

It is no secret that video presence on the web has become a vital tool in both social and business interaction. Videos, viral or otherwise, are the most shared form of social content trumping infographics, curated posts and traditional blogs on a daily basis. Therefore, it is essential that one become good at engaging their potential audience

Content Marketing

3 Unique Ways to Add Flair to Your Blog

So You Need to Add Flair To Your Blog Posts? Today, I’m going to share with you 3 unique ways to add flair to your blog posts. Call me old fashioned, but I like to start writing a blog post with a pen and paper- jotting down ideas and bulleted lists of important points to cover.

Content Marketing

How to Create a ROI from Attending InboundCon

InboundCon 2014, Canada’s premier inbound marketing conference, is coming up soon! We know you want to attend, but may be debating the value of attending the conference. Your time is valuable and we want to deliver tremendous value for that time in our one day marketing conference. Take a glance at what InboundCon has to

Events

Writing Clickable Headlines: An Easy 3-Step Formula

In the world of Content Marketing writing a great headline is equivalent to gold.  First impressions count in everything you do.  Without a great headline, your readers just won’t click!  If your audience doesn’t click, there goes your online presence down the drain.  This is why writing timeless clickable headlines is the only first impression you would

Content Marketing

InboundTO 18 Recap: Make Your Content Count

On July 24 2014, the 18th InboundTO event took places at the BNOTIONS headquarters in downtown Toronto. This month’s InboundTO played host to lively discussions and presentations on better business blogging and content marketing ROI. Joel Popoff (Marketing Director at Powered by Search) and I (Digital Marketing Specialist) opened the night with a lively presentation

Content Marketing

Keyword Research: The Basics (Infographic)

What’s the Best Way To Keyword Research? What is the “correct” way to do keyword research and how do you do it? You’ve searched online and found guides, steps, how-to’s, manifestos, whatever might have you, but they all suggest different things. If you’re anything like me, searching probably left you more confused than when you

Search Engine Optimization