Marcela DeVivo Last updated: August 30, 2019 Pinterest is still an untapped resource for most online marketers, one that offers tremendous potential. There are companies that are using it, there are boards that are ranking, and there is a very valuable audience to tend to. Women between the ages of 20 and 40 are spending a great deal of time daily on …
Alex Rascanu Last updated: April 2, 2020 Last Thursday’s Inbound Marketing Toronto meetup featured four presentations on how you can give your brand a differentiated voice and widen its reach within your target market. I spoke about inbound marketing and how we should earn our customers’ attention rather than buy it. Khalid Mokhtarzada, Partner at Pixel Dreams, spoke about branding, visual identify, and changing culture. Shelley …
Brett Langlois Last updated: August 27, 2019 Content marketing – that is, the use of high-quality content to generate inbound leads and sales – has been pegged as the way of the future. It’s easy to see why. Companies that blog get 55% more website traffic and 70% more leads than companies that don’t blog. Not only that, but content marketing is …
Troy Boileau Last updated: November 15, 2019 Years ago I read a post on a (ahem) webmaster forum. The premise of the post was that if, for the rest of the author’s life, he could use only one link building method, which one would he choose and why? His answer was guest posting. Anthony Pensabene reminded me that this was still hugely …
Brett Langlois Last updated: August 27, 2019 Conducting media relations in the digital age presents a paradox. The abundance of blogs, email, and social media has made it easier to be seen, but more difficult to be noticed. If you wanted to get press coverage for your business 20 years ago, you would send a press release or media kit to a …
Brett Langlois Last updated: April 2, 2020 Last week, I wrote a blog post on the Top 10 Free SEO Tools for Beginners. Today I will be continuing on that theme with a look at the Top 10 Paid SEO tools, for the more advanced SEOs out there. Please note, many of these tools offer free versions as well, but for full …
Michael Smith Last updated: March 27, 2013 Post updated July 22, 2013 to include new features added to the Local Citation Finder. Last month, I published my very first blog post for Powered By Search that was a comprehensive look at Moz’s MozBar web browser extension. Needless to say, it was very well received both within the office and among the SEO …
Brett Langlois Last updated: March 8, 2013 Writing effective web copy is both an art and a science. There’s a degree of artistry to a perfectly composed sentence that can’t be reduced to a set of simple instructions. However, when it comes to persuasive writing, certain strategies have a proven track record of success. If you want to write good copy that …
Alex Rascanu Last updated: April 2, 2020 Last Thursday, Paul Crowe, Dev Basu, and Hamza Khan presented at the second Inbound Marketing Toronto meetup. Paul Crowe, Partner & Strategy Lead at BNOTIONS, spoke about demystifying the science of social design. Dev Basu, CEO of Powered by Search, talked about hacking social media marketing and lead generation. Hamza Khan, Digital Community Facilitator at Ryerson University, covered in his presentation social …
Dev Basu Last updated: February 25, 2013 Recently we’ve been approached by prospects who haven’t had much success with getting their first Google Reconsideration request being accepted, including one brand who had 5 consecutive requests being turned down with the following Google Webmaster Tools message: Dear site owner or webmaster of http://www.REDACTED.com/, We received a request from a site owner to reconsider …
