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Karen Yu Last updated: August 27, 2019 It’s no doubt that businesses from any sector could use some content marketing magic. If you still believe that your business is in an industry that could only benefit from traditional marketing- think again. What the Statistics Say “91% of B2B companies use content marketing. 86% of B2C companies use content marketing.” (Content Marketing …
Chris Perreira Jardine Last updated: April 2, 2020 Last Thursday May 16th, the 5th Inbound Marketing Toronto meetup provided us with a wealth of valuable marketing knowledge. Marc Nashaat, an Inbound Marketing Consultant at Powered by Search, spoke about conversion rate optimization. Arun Kamoji, an Email Marketing Manager at salesforce.com showed us the in’s and out’s of email marketing. Dan Radu, Marketing Automation …
PbS Staff Last updated: September 10, 2019 The Forbidden S-Word Of SEO: ScrapeBox So you and your company (yes – even you one-[wo]man-armies out there) are brand new to the world of search engine optimization. Maybe your offline business has been suffering due to the economy or a myriad of other factors, however you are a warrior – a trooper – and …
Marcela DeVivo Last updated: August 30, 2019 Pinterest is still an untapped resource for most online marketers, one that offers tremendous potential. There are companies that are using it, there are boards that are ranking, and there is a very valuable audience to tend to. Women between the ages of 20 and 40 are spending a great deal of time daily on …
Alex Rascanu Last updated: April 2, 2020 Last Thursday’s Inbound Marketing Toronto meetup featured four presentations on how you can give your brand a differentiated voice and widen its reach within your target market. I spoke about inbound marketing and how we should earn our customers’ attention rather than buy it. Khalid Mokhtarzada, Partner at Pixel Dreams, spoke about branding, visual identify, and changing culture. Shelley …
Brett Langlois Last updated: August 27, 2019 Content marketing – that is, the use of high-quality content to generate inbound leads and sales – has been pegged as the way of the future. It’s easy to see why. Companies that blog get 55% more website traffic and 70% more leads than companies that don’t blog. Not only that, but content marketing is …
Troy Boileau Last updated: November 15, 2019 Years ago I read a post on a (ahem) webmaster forum. The premise of the post was that if, for the rest of the author’s life, he could use only one link building method, which one would he choose and why? His answer was guest posting. Anthony Pensabene reminded me that this was still hugely …
Brett Langlois Last updated: August 27, 2019 Conducting media relations in the digital age presents a paradox. The abundance of blogs, email, and social media has made it easier to be seen, but more difficult to be noticed. If you wanted to get press coverage for your business 20 years ago, you would send a press release or media kit to a …
Brett Langlois Last updated: April 2, 2020 Last week, I wrote a blog post on the Top 10 Free SEO Tools for Beginners. Today I will be continuing on that theme with a look at the Top 10 Paid SEO tools, for the more advanced SEOs out there. Please note, many of these tools offer free versions as well, but for full …
Alex Rascanu Last updated: April 2, 2020 Last Thursday, Paul Crowe, Dev Basu, and Hamza Khan presented at the second Inbound Marketing Toronto meetup. Paul Crowe, Partner & Strategy Lead at BNOTIONS, spoke about demystifying the science of social design. Dev Basu, CEO of Powered by Search, talked about hacking social media marketing and lead generation. Hamza Khan, Digital Community Facilitator at Ryerson University, covered in his presentation social …
