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Inbound Marketing Is Conquering Canada: InboundCon Recap

InboundCon, Canada’s first inbound marketing conference, took place on September 14 at the Centre for Social Innovation – Annex. Starting with our monthly Inbound Marketing Toronto events and now with the annual inbound marketing conference InboundCon, we love building and nurturing Canada’s community of inbound marketers. Organized by Alex Rascanu and hosted by Powered by Search, the sold-out event brought


The “Google Memory” Explored: The Real Effect Link and Content Velocity Have on Your Website

Just like the nuns who ran the Catholic school I attended, Google remembers everything.  By the 6th grade, I was a model student; I earned good grades, played sports, and was in several clubs.  But do you think those accomplishments erased my 3rd grade shenanigans from their memories?  Nope, those crafty nuns don’t forget… anything.  And when

Search Engine Optimization

#InboundTO Meetup Recap: How to Trend Your Brand for 2014

Yesterday’s Inbound Marketing Toronto meetup featured presentations from Lannie Le, Creative Director & Partner at Pixel Dreams, and Samuel Iannucci, Creative Director at Brand Surgeons. Sponsored by Powered by Search and hosted by BNOTIONS, the event was well received by the close to 40 marketing professionals in attendance. @UgaaaleJ everyone can choose to stay young, curious, hungry and audacious. — Lannie Le


Identify your PPC Landscape with Competitor Research

Before you jump into a campaign, you need to get a firm grasp of what your PPC landscape is.  You can do a little competitor research, and really think about where you are targeting your ad dollars. Imagine that you’re opening a brick-and-mortar retail store. You’re selling something that you’re really passionate about, and this

PPC Marketing

The 16 Inbound Marketers You Shouldn’t Miss at InboundCon

Is your company’s website failing to generate the traffic, leads, and revenues your want?  Join us for InboundCon, Canada’s first  inbound marketing conference. 4 reasons to get your InboundCon ticket now: 1. Find solutions for your specific business and marketing circumstances.  If your branding, search engine optimization, pay per click advertising, social media marketing, and user experience


The Marketer’s Guide to Local SEO

This blog post contains edited excerpts from our free whitepaper: The Marketer’s Guide to Local SEO . Get the full guide for even more details on how to successfully implement a Local SEO strategy for your business I’ve been noticing more and more lately that my personal online searches have been largely location based. I was recently planning a party,

Search Engine Optimization

#InboundTO Meetup Recap: Killer Business Insights from Web Analytics

Yesterday’s Inbound Marketing Toronto meetup featured presentations from Matthew Hunt (Search Engine Marketing Consultant at Small Business Online Coach), Troy Boileau (SEO & Inbound Marketing Specialist at Powered by Search), and James Standen, Founder & CEO of nModal Solutions. In his work at Small Business Online Coach, Matthew Hunt helps small businesses gain visibility on the internet by using SEO, PPC, &


Getting Started with Online Reputation Management

This blog post contains edited excerpts from our free whitepaper: The Marketer’s Guide to Online Reputation Management . Get the full guide for even more details on how to successfully implement an online reputation management strategy for your business. A reputation is a fragile thing. While it can take years to build up a positive reputation for your