The B2B SaaS Marketing Blog

Adapting to Your PPC Competition – Simbound Part 4

Adapting to Your PPC Competition – Simbound Part 4

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Updated: November 15th, 2013

Let’s face it, competition sucks. Wouldn’t it be nice to just have your ad only be displayed for a keyword? Instead, our ad usually becomes just another one in a…

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How to Transform Your eCommerce Store Into a Personable Sales Machine

Updated: November 12th, 2013

eCommerce is the mainstay today. According to Forrester Research – thanks to statistics from Internet Retailer – eCommerce spending will reach $262 billion this year. By 2017, this number is expected to…

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Enterprise Inbound Marketing: Build Long-term Relationships with Loyal Customers

Updated: November 7th, 2013

Inbound marketing is in If you’re still spending most of your marketing budget on outbound methods, you’re missing a big opportunity for growth. Given that inbound marketing costs 61% less…

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Is your digital marketing strategy back-to-front?

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Updated: October 22nd, 2013

Admit it. You like some digital marketing activities more than others. You naturally navigate towards things that you like to do and you tend to ignore things that you find…

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The Dodo Brand: How We Must Adapt to Survive the Future of Marketing – InboundCon

Updated: May 4th, 2023

In his keynote presentation at InboundCon, Fab Dolan (Product Marketing Manager at Google) challenged our assumptions about and provided us with guidance on how to survive the future of marketing.…

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How to Sell When Consumer Confidence Is Down: Advice for Retailers

Updated: October 15th, 2013

What do you do when your consumers don’t think this is a great time to spend? Do you resign yourself to a bad quarter? Do you throw yourself at them…

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4 Things You Need To Be Doing This Holiday Season: Advice For Retailers

Updated: September 26th, 2013

With fall just barely begun, holiday shopping might still be the last thing on people’s minds. But if you’re a retailer, it should be the first thing on your mind,…

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#InboundTO Meetup Recap: How to Trend Your Brand for 2014

Updated: September 20th, 2013

Yesterday’s Inbound Marketing Toronto meetup featured presentations from Lannie Le, Creative Director & Partner at Pixel Dreams, and Samuel Iannucci, Creative Director at Brand Surgeons. Sponsored by Powered by Search and hosted by BNOTIONS, the event was…

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Identify your PPC Landscape with Competitor Research

Updated: August 27th, 2013

Before you jump into a campaign, you need to get a firm grasp of what your PPC landscape is.  You can do a little competitor research, and really think about…

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The 16 Inbound Marketers You Shouldn’t Miss at InboundCon

Updated: August 23rd, 2013

Is your company’s website failing to generate the traffic, leads, and revenues your want?  Join us for InboundCon, Canada’s first  inbound marketing conference. 4 reasons to get your InboundCon ticket now: 1.…

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#InboundTO Meetup Recap: Killer Business Insights from Web Analytics

Updated: August 16th, 2013

Yesterday’s Inbound Marketing Toronto meetup featured presentations from Matthew Hunt (Search Engine Marketing Consultant at Small Business Online Coach), Troy Boileau (SEO & Inbound Marketing Specialist at Powered by Search), and James Standen,…

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Getting Started with Online Reputation Management

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Updated: August 14th, 2013

This blog post contains edited excerpts from our free whitepaper: The Marketer’s Guide to Online Reputation Management . Get the full guide for even more details on how to successfully implement an online…

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