The B2B SaaS Marketing Blog

Types of Google’s Navigational Snippets: How to Get More Out of Your Search Position

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Updated: December 4th, 2013

Traditionally Google had the cleanest search interface ever: Users could only see the linked title, two-line description of the target page, URL and search query in bold. Then Google decided…

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The Big List Of Guides For PPC Advertising

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Updated: November 29th, 2013

This list originally started as just a few bookmarks on some awesome posts that I’ve found while stumbling around on Google. Having just been introduced to paid search a few…

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#InboundTO Meetup Recap: Cross-Channel Marketing Like a Boss

Updated: May 4th, 2023

Last Thursday’s Inbound Marketing Toronto meetup featured presentations from myself and Samuel Iannucci, Creative Director at Brand Surgeons. Sponsored by Powered by Search and hosted by BNOTIONS, the event was highly engaging and…

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The 7 Marketing Metrics That Matter

The 7 Marketing Metrics That Matter

Updated: November 28th, 2013

The number of social media followers, the number of press release impressions, or the number of site visitors are useful and important diagnostic tools for your marketing team and can…

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The 6 Keys for Effective Calls to Action

Updated: November 21st, 2013

You want to know what the best calls to action (CTAs) have in common and how you can take advantage of those strategies for your own CTAs? You’ve come to…

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Adapting to Your PPC Competition – Simbound Part 4

Adapting to Your PPC Competition – Simbound Part 4

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Updated: November 15th, 2013

Let’s face it, competition sucks. Wouldn’t it be nice to just have your ad only be displayed for a keyword? Instead, our ad usually becomes just another one in a…

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How to Transform Your eCommerce Store Into a Personable Sales Machine

Updated: November 12th, 2013

eCommerce is the mainstay today. According to Forrester Research – thanks to statistics from Internet Retailer – eCommerce spending will reach $262 billion this year. By 2017, this number is expected to…

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Enterprise Inbound Marketing: Build Long-term Relationships with Loyal Customers

Updated: November 7th, 2013

Inbound marketing is in If you’re still spending most of your marketing budget on outbound methods, you’re missing a big opportunity for growth. Given that inbound marketing costs 61% less…

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Is your digital marketing strategy back-to-front?

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Updated: October 22nd, 2013

Admit it. You like some digital marketing activities more than others. You naturally navigate towards things that you like to do and you tend to ignore things that you find…

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The Dodo Brand: How We Must Adapt to Survive the Future of Marketing – InboundCon

Updated: May 4th, 2023

In his keynote presentation at InboundCon, Fab Dolan (Product Marketing Manager at Google) challenged our assumptions about and provided us with guidance on how to survive the future of marketing.…

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How to Sell When Consumer Confidence Is Down: Advice for Retailers

Updated: October 15th, 2013

What do you do when your consumers don’t think this is a great time to spend? Do you resign yourself to a bad quarter? Do you throw yourself at them…

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4 Things You Need To Be Doing This Holiday Season: Advice For Retailers

Updated: September 26th, 2013

With fall just barely begun, holiday shopping might still be the last thing on people’s minds. But if you’re a retailer, it should be the first thing on your mind,…

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