Ryan LeClaire Last updated: July 15, 2016 Google’s new local inventory ads put searchers one click away from your inventory, at the exact moment they want to buy it. The new local inventory ads display your products to people who are searching nearby. Then, with one click (“Search items at this store”), searchers go to your Google-hosted page where they can view …
Colan Nielsen Last updated: June 21, 2016 Today at SMX, Google unofficially announced that the Local 3-Pack is going to start containing an ad soon. So the 3-Pack will effectively become two organic listings, plus one paid listing. Here’s what the current 3-Pack looks like on a desktop: You can follow some discussions started by Joy Hawkins on the topic here: Local …
Ryan LeClaire Last updated: June 16, 2016 Many parts of the American population have been humorously (and sometimes seriously) threatening to emigrate throughout Donald Trump’s presidential campaign. The sentiment peaked when ABC News reported that Google searches for “how can I move to Canada rose by over 350% during Super Tuesday.” That’s right, 350%! Here are some examples: No lie, if Donald Trump …
Melissa Feeney Last updated: June 14, 2016 In September last year, we launched new Facebook Ads for TouchBistro, a powerful restaurant focused POS. The ad creatives helped consistently generate leads, and we had a solid starting point. We looked to build on this success and knew that this would require continuously testing and refreshing the creative in order to get the best results. Our …
Goran Popovic Last updated: April 2, 2020 At Powered by Search, we’ve been lucky enough to speak with thousands of companies interested in growing their business. We’ve noticed that a lot of managers and C-Level execs aren’t sure when to invest in a digital marketing agency. This usually stems from an incomplete understanding of what agencies are capable of, and how they …
Goran Popovic Last updated: August 27, 2019 Our 34th InboundTO event was a blast! An excited audience filled our office with a palpable energy and engaged with a fantastic panel composed of SEO experts from Workopolis, Kobo, Expedia, Staples, and PbS. They didn’t hold back and shared actionable SEO advice that that you’d usually pay thousands of dollars for! Some of the …
Goran Popovic Last updated: April 12, 2016 PPC can help your business grow to new heights or seriously hurt your budget if you don’t know what you’re doing. In this video, our Partner and VP of Sales Matthew Hunt will go over the 14 mistakes you just can’t afford to make. Follow his advice closely and you’ll be surprised at how much revenue you’re missing …
Troy Boileau Last updated: April 5, 2016 I love doing marketing for companies that I care about. Maybe they’ve got an excellent product, a passionate team or an agile and creative marketing team. One of my favourite brands is Canadian Tire, so I thought I’d put together a public 1% audit for them including: High Level Competitor Insights eCommerce Strategy Opportunities Automotive …
Caitlin Dwyer Last updated: April 2, 2020 InboundTO #33: Startup Success Stories was a night packed full of insight as some of Toronto’s finest entrepreneurs shared their experiences on transforming ideas into reality—and how marketing played a part in their success. Themes that stood out included: The importance of putting your customer at the centre of every decision you make Effectiveness vs. efficiency, and why …
Caitlin Dwyer Last updated: April 2, 2020 On Thursday, January 21st we hosted our 32nd InboundTo meetup, which featured four of Powered by Search’s own Account Directors sharing their insights on The Essentials of Client Communication. There were great questions throughout the presentation portion of the event, and we saw a lot of discussion happening during the workshop portion of the evening when attendees …
