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Best Marketing Conferences to Attend in Fall of 2016

They say if you want to go fast, go alone. If you want to go far, go together. In the world of digital marketing, there’s no substitute for the value of being around other creative people. You get new ideas, make new contacts, and go back to work, ready to kick some serious ADDTHIS. To


Convince Your Boss To Send You To InboundCon 2016

They say bosses only listen to “WIIFM”… What’s in it for me? If you’re wondering how to convince your boss to send you to InboundCon, you simply have to show them the benefits and make a business case for the return on investment. That’s speaking their language. To help you make that case, we’ve provided


AdWords Biggest Update in 15 Years Has Expanded, Responsive Ads & Device Bidding

Google has released 3 much-hyped AdWords updates that they’re calling “the biggest update to our ad creative since we introduced AdWords more than 15 years ago.” The updates are designed to meet advertisers needs, as the global shift towards mobile-first search continues to dominate the market. This latest update includes: Expanded Text Ads Responsive Display

PPC Marketing

How Google My Business’ New Graphical Summary Screen Will Help You

Google My Business revealed a new graphical import summary screen that helps you, “review a summary of your spreadsheet’s changes in the simplified import preview screen.” This can potentially be a massive time-saver and streamlined way to manage multiple locations. “We’re excited about the transparency Google My Business is providing in helping multi-location brands understand

Search Engine Optimization

Google AdWords Now Factors in Customers Moving From One Device to Another

Ever wonder how many of your customers start a sale on their phone, then switch to a tablet? Should that count as a dropped conversion? Well, now you don’t have to wonder. Google recently announced that cross-device conversions will be automatically included in the Conversions column. Cross-device conversions: What Have You Been Missing? This is

Conversion Rate Optimization

How Google’s Showcase Shopping Ads Will Affect Your Holiday Shopping Season

Google’s new updated Showcase Shopping ads let your customers browse product collections, instead of looking at individual products. Users can now find your offerings in a slideshow-like showcase of multiple merchants’ products, then click yours to go directly to a customized landing page. This update will obviously change the way searchers will shop for (and

Search Engine Optimization