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Why Your Site’s Jump in Traffic Referrals May Be Spam

Bad news. Your Google Analytics Traffic Referrals report may be useless. Right now we’re seeing a rise in traffic referral spam attacks, which is frustrating business owners and webmasters. While some hackers find this hilarious, the rest of us just aren’t laughing. Referrer spam is falsifying sales leads, spreading malware, and creating phishing sites. What

Web Analytics

How Google’s Ad Customizer Toolbox Can Boost Your CTR

With 2017 just around the corner, we’ve seen a roll-out of new capabilities from AdWords that’s sure to crank up the performance of any PPC campaign. Straddling the line between programming and feed-based advertising, AdWords’ new ad customizer features offer brand new ways to streamline your web campaign. Now, customizers are not a new thing

PPC Marketing