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Matthew Hunt Last updated: August 17, 2016 Use SCENT to Match Landing Pages to Ad Creative A confused mind never buys. When a user is directed to your website, they aren’t thinking. One of the most preventable mistakes businesses make is the poor connection between their ads and their landing pages. At the end of the day, the connection between the ad and the …
PbS Staff Last updated: August 27, 2019 
Ryan LeClaire Last updated: August 21, 2019 They say bosses only listen to “WIIFM”… What’s in it for me? If you’re wondering how to convince your boss to send you to InboundCon, you simply have to show them the benefits and make a business case for the return on investment. That’s speaking their language. To help you make that case, we’ve provided …
Michelle Berube Last updated: August 3, 2016 6 months ago, Google announced its Accelerated Mobile Pages Project (AMP) and it’s move towards faster mobile versions of webpages in the “Top Stories” section of search results. This week, they released an early preview of expanded AMP support across the entire search results pages. You’ll now notice AMPs in the blue links next to …
Michelle Berube Last updated: July 28, 2016 Google has released 3 much-hyped AdWords updates that they’re calling “the biggest update to our ad creative since we introduced AdWords more than 15 years ago.” The updates are designed to meet advertisers needs, as the global shift towards mobile-first search continues to dominate the market. This latest update includes: Expanded Text Ads Responsive Display …
Ryan LeClaire Last updated: December 18, 2020 Google My Business revealed a new graphical import summary screen that helps you, “review a summary of your spreadsheet’s changes in the simplified import preview screen.” This can potentially be a massive time-saver and streamlined way to manage multiple locations. “We’re excited about the transparency Google My Business is providing in helping multi-location brands understand …
Michelle Berube Last updated: July 21, 2016 Ever wonder how many of your customers start a sale on their phone, then switch to a tablet? Should that count as a dropped conversion? Well, now you don’t have to wonder. Google recently announced that cross-device conversions will be automatically included in the Conversions column. Cross-device conversions: What Have You Been Missing? This is …
Ryan LeClaire Last updated: July 19, 2016 The latest update to AdWords’ ad extensions allows you to immediately grab your would-be customers’ attention. The price extensions will help drive more qualified clicks and allow you to showcase the price or price range of any of your goods or services, right at the exact moment people are searching for them. You should see …
Michelle Berube Last updated: December 18, 2020 Google’s new updated Showcase Shopping ads let your customers browse product collections, instead of looking at individual products. Users can now find your offerings in a slideshow-like showcase of multiple merchants’ products, then click yours to go directly to a customized landing page. This update will obviously change the way searchers will shop for (and …
Ryan LeClaire Last updated: December 18, 2020 Google’s new local inventory ads put searchers one click away from your inventory, at the exact moment they want to buy it. The new local inventory ads display your products to people who are searching nearby. Then, with one click (“Search items at this store”), searchers go to your Google-hosted page where they can view …
