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InboundCon 2016 Decks & Notes

Thank you to all that attended InboundCon 2016. It was a huge success and we couldn’t have done it without all attendees, speakers and the amazing Powered by Search team. Below are the notes we took on each speaker’s talk + their decks for InboundCon 2016. Lots of love went into compiling these epic notes

Events

Three Google Updates, and How They Impact Your TV Ads and Foot Traffic

Google is now giving advertisers the ability to track their TV and Youtube campaigns with the same tool. They are also helping businesses close the loop between online ads and on-site sales. “Mobile phones have created new ways for consumers to engage with brands, often blurring the physical and digital worlds. People research products online

Conversion Rate Optimization

Breaking Down Google’s Possum Update and What Role it Plays in Local SEO

We’re not even done September yet, but we’ve already seen enough updates from Google to make any marketer or local business step back and reexamine things. Experts are still A-B testing, following the release of Google’s oddly-named “Possum” Update. The full impact is still being studied, but we  are already seeing 3 key changes that

Search Engine Optimization

The Ultimate Landing Page Checklist

How are your landing pages performing? Are they lean, mean, lead-generating machines? Or are they just kind of sitting there, underperforming and underwhelming? Crafting the perfect landing page is an art and a science. You need to combine stylish and intuitive design elements, with every single element in place to push people to contact you.

Inbound Marketing