The B2B SaaS Marketing Blog

Stop Blaming Product-Market Fit for Your SaaS Growth Problems

Stop Blaming Product-Market Fit for Your SaaS Growth Problems

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Updated: August 21st, 2019

Founders of B2B SaaS companies are uniformly concerned with optimizing what’s known as product-market fit: the ability and position of a company to serve a large market with a service…

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Paid Media Case Study: How We Grew TouchBistro’s SQL’s to over 135 Demos per Month through Facebook Ads

Paid Media Case Study: How We Grew TouchBistro’s SQL’s to over 135 Demos per Month through Facebook Ads

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Updated: August 2nd, 2019

When they came to us a few years back, TouchBistro, which is based in Toronto, had an elegant, dynamic product that was already in use in restaurants around the world. …

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What Most SaaS Companies Get Wrong About Marketing Budgets⁠—and the Data-Based Method for Finding the Right One

What Most SaaS Companies Get Wrong About Marketing Budgets⁠—and the Data-Based Method for Finding the Right One

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Updated: April 29th, 2024

At least until they reach a certain scale, B2B SaaS companies tend to be unsure of how to approach their paid marketing budget. By now, many of them are familiar…

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Why We’re Going Remote First

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Updated: May 8th, 2019

I’ve learned a lot over the last 15 years of running a consulting business. As a company, we learned many disciplines in marketing, advertising, data, and scaling, but personally, what…

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Guide To Rank For The Google Answer Box

Guide To Rank For The Google Answer Box

Updated: March 8th, 2019

Often referred to as “position zero”, the answer box is a rich snippet feature by Google which provides an immediate answer to a users question appearing above the search results.  The…

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How to Leverage Keyword Cannibalization to Crush Your SEO

How to Leverage Keyword Cannibalization to Crush Your SEO

Updated: June 18th, 2018

Does your site have poor traffic and low conversion rates? This is a problem that can really affect your website performance and goals. In this article, we will discuss what…

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7 PPC Mistakes You Should Fire Your Agency For Immediately

7 PPC Mistakes You Should Fire Your Agency For Immediately

Updated: September 28th, 2017

Are you not sure if your PPC agency is doing a good job…? Well, you are not alone. Many of our clients had similar problems prior to hiring us and…

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How to write a B2B SaaS digital marketing RFP that gets you the right agency partner

How to write a B2B SaaS digital marketing RFP that gets you the right agency partner

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Updated: November 23rd, 2023

The traditional RFP process for hiring a B2B SaaS marketing agency is broken. Here are a few specific problems we often find: They take too long to create: If your…

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QUIZ: How Savvy Is Your AdWords Marketing?

QUIZ: How Savvy Is Your AdWords Marketing?

Updated: September 15th, 2017

Do you want to know how your AdWords marketing stacks up to the savviest PPC marketers?  Do you want to know how healthy your AdWords campaigns are?  Then you are going…

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WARNING – Your Website Needs SSL By October of 2017!

WARNING – Your Website Needs SSL By October of 2017!

Updated: May 4th, 2023

Does Your Website Need SSL Certificate? The short answer is EVERY website needs an SSL certificate and needs to be migrated from HTTP to HTTPS as soon as possible.  …

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What to Do When You’re Wasting Your Adwords Budget and Getting a Low ROI

What to Do When You’re Wasting Your Adwords Budget and Getting a Low ROI

Updated: July 6th, 2017

Are you getting sucky results from your AdWords campaigns? You’re not alone. It’s been estimated that 98% of all PPC campaigns are wasting money. So what is that other 2%…

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Everything You Need to Know about Retargeting [Infographic]

Everything You Need to Know about Retargeting [Infographic]

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Updated: June 30th, 2017

Two sides to the circle of re-targeting: On-Site re-targeting Website – If someone completes an action on your website they are more likely to buy.  This is why for most…

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