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Ryan LeClaire
Updated: September 8, 2019
Will using Adobe Enterprise Manager (AEM) help your search engine optimization? Yes. But, will implementing it in the wrong way cost you your SEO ranking, and undo everything you’ve already achieved? Absolutely. Failing to invest the time, thought, and data into your transition can cost you hundreds of thousands of dollars in re-work. It can …
Ryan LeClaire
Updated: December 18, 2020
The Problem: Getting Google to Recognize a Household Name It’s hard to imagine Google not recognizing a name that everybody knows. But that’s exactly what was happening to RE/MAX. You see their signs on lawns and billboards everywhere around town, but if you Googled realtors in your city, the name RE/MAX was nowhere to be …
Ryan LeClaire
Updated: September 8, 2019
Did you know that less than half (44%) of surveyed businesses can measure their paid search ROI? Measuring the impact of any digital marketing is essential, because success is “maintained,” not “achieved.” It’s like going to the gym. You don’t stop once you’ve seen results. You have to keep going just to maintain them. Most …
Matthew Hunt
Updated: May 10, 2017
Is your franchise NOT getting as many phone calls as you need it to? Not getting enough phone leads is a major problem for many franchisors. When they struggle to not get enough leads it makes it harder to prove ROI and to sell new franchises, which leads to stunted growth. Even worse, when your …
Matthew Hunt
Updated: December 18, 2020
Many people DO NOT realize all the amazing targeting options available in AdWords. AdWords has put a lot effort to keep up with all the options available with Facebook advertising. Look at the AdWords targeting options infographic below to see all the different options available. From our experience, most advertisers are not leveraging these options …
Ryan LeClaire
Updated: December 18, 2020
Sometimes, you’re lucky enough to meet people who inspire you to do more. That’s what happened when I met the people from Furniture Bank. Powered By Search encourages its team to get involved with charities. So a few of us started looking for a charity who needed help with their website or social media. And …
Ryan LeClaire
Updated: December 18, 2020
Are your mobile ads intrusive? If so, it’s time to change that. Google’s new mobile Interstitials Penalty takes effect today and will impact how advertisers position their mobile ads. “Starting today, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as high,” announced …
Ryan LeClaire
Updated: August 27, 2019
A Facebook-commissioned Nielsen study of global Facebook data found that 1 billion people use Messenger each month. The same study also found that 56% of those surveyed would rather message than call customer service. Earlier this year, Google made it easier for your customers to send you a message, by adding the ability to message …
Matthew Hunt
Updated: December 18, 2020
A Google Business page listing can make the difference between a customer discovering your company and your firm remaining in obscurity. Over the past year, Google has been tinkering with the Business listings – over the summer, the search engine giant reduced the number of local results displayed from seven to just three. In the …
Matthew Hunt
Updated: December 18, 2020
The holiday gift-giving season has come a couple of weeks early. This week, AdWords announced that it’s releasing AdWords scripts support for TrueView and six-second bumper ads. Some of you reading this might be saying, “Wow, that’s great news!” Others might be scratching their heads and wondering how this news applies to them. Read on …
