Articles by Michael Smith

Why we use the four I method of reporting on marketing
Updated: May 11, 2022
Marketing can be one of the biggest expenses for a B2B SaaS, and if you don’t measure it correctly, you could be pouring that budget down the drain. Good reporting…

Precursor marketing — How to use templates to get SaaS trials and demos
Updated: December 15, 2021
When you’re trying to solve a problem, it can be difficult to know where to start, and it’s very easy to feel overwhelmed. This is the same whether you’re trying…

How to get the most out of hiring a SaaS marketing agency (and avoid common pitfalls)
Updated: September 13, 2021
A lot of SaaS companies will hire a marketing agency to help them fix their acquisition model or positioning. They think it’ll be plain sailing once they find the right…

The Long-term SEO Playbook for B2B SaaS Companies
Updated: August 18, 2021
B2B SaaS companies that prioritize SEO often reach a point where they aren’t sure what to do next. This typically happens when they’ve taken the base level actions to improve…

How to Optimize SaaS Integration Pages to Drive Organic Traffic and Leads
Updated: June 9, 2021
Integrations are commonplace in B2B SaaS, but companies rarely put thought into how to leverage them through marketing. In our experience, we’ve seen significant SEO opportunities for integration pages to…

How to Build a B2B SaaS Demand Generation Flywheel
Updated: April 6, 2021
This article will help you understand the steps you can take to create your own flywheel. We’re going to teach you the 20% of SaaS demand generation strategies that can yield 80% of the results.

SEO Roadmap for B2B SaaS: How to Get Early Wins
Updated: March 23, 2021
Most agencies will tell you that SEO takes time to yield any kind of results. How long you can expect to wait depends on who you talk to. Many agencies…

How to Design B2B SaaS Blogs for Conversion
Updated: January 12, 2021
When it comes to the purpose of a blog, views are split into two camps in B2B SaaS industry. One camp sees blogs as primarily educational resources, and the other…

B2B SaaS Facebook Ads Case Study: Scaling MQLs to 60/Month for Titan GPS
Updated: January 6, 2021
In a previous article, we discussed how Facebook Ads work for most of our clients in some capacity, and yet many B2B SaaS companies write off Facebook Ads as a…

How to Get SaaS Leads Through Your Knowledge Base or Help Desk
Updated: November 24, 2020
Help desks or knowledge bases are typically managed by customer success and product teams. They’re mostly seen as a resource for existing customers, and a way to make customer support…

How Refreshing Content for ClickFunnels Led to a 9X Traffic Increase for One of Their Posts
Updated: November 13, 2020
When it comes to landing pages and marketing funnels, ClickFunnels is a household name. They’ve been in business since 2014, providing customers with drag-and-drop tools for building funnels that convert. Zero coding skills…

SaaS Payback Periods: The Ignored Metric Your Company Needs to Measure to Maximize Your Marketing
Updated: November 5, 2020
For many SaaS founders, payback periods are an afterthought. In our experience, plenty of them don’t measure this key SaaS metric at all. If they do, it’s often because they offer business-intelligence…