The Saas Marketing Blog

As 2023 draws to a close, you already know where you stand for the short term. The bigger question is how your current trajectory will impact your marketing results six…

The hub and spoke content model is well known for its SEO benefits – namely, helping your website: Earn topical authority Rank for long-tail keywords Improve search engine crawlability. However,…

Many B2B SaaS marketers we’ve talked to recently are reflecting on the struggle of hitting 2023’s targets, and are now faced with a tall order to catch up in 2024.…

The typical “best practice” approach to developing an content marketing strategy and editorial calendar for a B2B SaaS website looks something like this: The marketing team brainstorms various topics of…

Marketing can be one of the biggest expenses for a B2B SaaS, and if you don’t measure it correctly, you could be pouring that budget down the drain. Good reporting…

When you’re trying to solve a problem, it can be difficult to know where to start, and it’s very easy to feel overwhelmed. This is the same whether you’re trying…

A lot of B2B SaaS companies will hire a marketing agency to help them fix their pipeline and revenue. They think it’ll be plain sailing once they find the right…

B2B SaaS companies that prioritize SEO often reach a point where they aren’t sure what to do next. This typically happens when they’ve taken the base level actions to improve…

Integrations are commonplace in B2B SaaS, but companies rarely put thought into how to leverage them through marketing. In our experience, we’ve seen significant SEO opportunities for integration pages to…

This article will help you understand the steps you can take to create your own flywheel. We’re going to teach you the 20% of SaaS demand generation strategies that can yield 80% of the results.

Most agencies will tell you that SEO takes time to yield any kind of results. How long you can expect to wait depends on who you talk to. Many agencies…

When it comes to the purpose of a blog, views are split into two camps in B2B SaaS industry. One camp sees blogs as primarily educational resources, and the other…