Articles by Mike Smith

The 4 Futures Model: How to take control of your 2024 B2B SaaS marketing plan
Updated: October 27th, 2023
As 2023 draws to a close, you already know where you stand for the short term. The bigger question is how your current trajectory will impact your marketing results six…

How B2B SaaS Companies Can Leverage a Hub & Spoke Content Strategy
Updated: September 20th, 2023
The hub and spoke content model is well known for its SEO benefits – namely, helping your website: Earn topical authority Rank for long-tail keywords Improve search engine crawlability. However,…

B2B SaaS Marketing Re-Acceleration Strategies to Hit Your 2024 Goals
Updated: November 27th, 2023
Many B2B SaaS marketers we’ve talked to recently are reflecting on the struggle of hitting 2023’s targets, and are now faced with a tall order to catch up in 2024.…

B2B SaaS Content Marketing Strategy: Mapping Pain Points to Product Features
Updated: July 24th, 2023
The typical “best practice” approach to developing an content marketing strategy and editorial calendar for a B2B SaaS website looks something like this: The marketing team brainstorms various topics of…

Why we use the four I method of reporting on marketing
Updated: October 3rd, 2023
Marketing can be one of the biggest expenses for a B2B SaaS, and if you don’t measure it correctly, you could be pouring that budget down the drain. Good reporting…

Precursor marketing — How to use templates to get SaaS trials and demos
Updated: October 3rd, 2023
When you’re trying to solve a problem, it can be difficult to know where to start, and it’s very easy to feel overwhelmed. This is the same whether you’re trying…

How to get the most out of hiring a B2B SaaS marketing agency (and avoid common pitfalls)
Updated: November 23rd, 2023
A lot of B2B SaaS companies will hire a marketing agency to help them fix their pipeline and revenue. They think it’ll be plain sailing once they find the right…

The Long-term SEO Playbook for B2B SaaS Companies
Updated: August 18th, 2021
B2B SaaS companies that prioritize SEO often reach a point where they aren’t sure what to do next. This typically happens when they’ve taken the base level actions to improve…

How to Optimize SaaS Integration Pages to Drive Organic Traffic and Leads
Updated: June 9th, 2021
Integrations are commonplace in B2B SaaS, but companies rarely put thought into how to leverage them through marketing. In our experience, we’ve seen significant SEO opportunities for integration pages to…

How to Build a B2B SaaS Demand Generation Flywheel
Updated: November 8th, 2023
This article will help you understand the steps you can take to create your own flywheel. We’re going to teach you the 20% of SaaS demand generation strategies that can yield 80% of the results.

SEO Roadmap for B2B SaaS: How to Get Early Wins
Updated: March 23rd, 2021
Most agencies will tell you that SEO takes time to yield any kind of results. How long you can expect to wait depends on who you talk to. Many agencies…

How to Design B2B SaaS Blogs for Conversion
Updated: September 13th, 2023
When it comes to the purpose of a blog, views are split into two camps in B2B SaaS industry. One camp sees blogs as primarily educational resources, and the other…