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Author: Michael Smith

How to Optimize SaaS Integration Pages to Drive Organic Traffic and Leads

Integrations are commonplace in B2B SaaS, but companies rarely put thought into how to leverage them through marketing. In our experience, we’ve seen significant SEO opportunities for integration pages to acquire keyword rankings and drive high-quality organic traffic. For example, consider this organic search data from one of our clients:   Over the past year,

Conversion Rate Optimization