The Saas Marketing Blog

If a lead doesn’t close, most B2B SaaS marketers either abandon it altogether, or their attempts to close it in the future without keeping the lead warm in the meantime…

B2B SaaS marketers often dedicate significant time, effort, and resources into attracting and engaging right-fit traffic only for most of it to never advance beyond the lead stage. When this…

Continuously improving your B2B SaaS marketing results means running tests, learning from those tests, then running more. However, you could lose time, money, and opportunity if you test the wrong…

The complexity of user journeys can make it challenging to tie every marketing activity to directly related outcomes. However, when you dedicate a significant percentage of your budget to an…

B2B Enterprise SaaS marketers can often feel pressure to justify their day-to-day activities and investments when an MQL may be months or quarters away from becoming an SQL, and a…

As 2023 draws to a close, you already know where you stand for the short term. The bigger question is how your current trajectory will impact your marketing results six…

The hub and spoke content model is well known for its SEO benefits – namely, helping your website: Earn topical authority Rank for long-tail keywords Improve search engine crawlability. However,…

Many B2B SaaS marketers we’ve talked to recently are reflecting on the struggle of hitting 2023’s targets, and are now faced with a tall order to catch up in 2024.…

The typical “best practice” approach to developing an content marketing strategy and editorial calendar for a B2B SaaS website looks something like this: The marketing team brainstorms various topics of…

Marketing can be one of the biggest expenses for a B2B SaaS, and if you don’t measure it correctly, you could be pouring that budget down the drain. Good reporting…

When you’re trying to solve a problem, it can be difficult to know where to start, and it’s very easy to feel overwhelmed. This is the same whether you’re trying…

A lot of B2B SaaS companies will hire a marketing agency to help them fix their pipeline and revenue. They think it’ll be plain sailing once they find the right…