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Author: Brandon Coward

How to Forecast Paid Marketing ROI for B2B SaaS

One of the biggest questions B2B SaaS companies have about paid marketing is their expected ROI. Essentially, they want the ability to forecast, “If we spend X dollars next quarter, we’ll get Y dollars in return.” But the majority of companies we speak with don’t have the necessary data to do […]

PPC Marketing

Beyond Traffic and Engagement: Why Your B2B Saas Marketing Analytics Must Also Include CRM and Product Data

Whenever we talk to prospects about what’s broken in their marketing efforts, 8 out of 10 tell us analytics and attribution. The reason for this is the disconnect between their data sources. In B2B SaaS marketing strategy, the conversation usually begins and ends with traffic and engagement analytics. CRM and product-usage data […]

Conversion Rate Optimization

Landing Pages vs Web Pages: A SaaS Company’s Guide for Choosing the Highest Converting Asset

Landing pages or web pages: where should you send traffic to during your next PPC marketing campaign? This is a common question we hear from SaaS companies we work with. In fact, it’s a question they sometimes agonize and obsess over. This is because the answer can often be more nuanced than […]

Conversion Rate OptimizationPPC MarketingWeb AnalyticsWeb Design

The “Boomerang Method” Remarketing Strategy for SaaS

While most SaaS companies think they are doing remarketing properly — for example, by having a “demo request” CTA follow site visitors around the web — they are not.  The core mistake they are making is that they use a one-size-fits-all approach that completely disregards the fact that their audiences […]

PPC Marketing