The Saas Marketing Blog

  In B2B SaaS, it’s not uncommon to have a relatively small number of companies that you sell to. For example, we have a client in the restaurant POS space…

One of the biggest questions B2B SaaS companies have about paid marketing is their expected ROI. Essentially, they want the ability to forecast, “If we spend X dollars next quarter, we’ll…

Whenever we talk to prospects about what’s broken in their marketing efforts, 8 out of 10 tell us analytics and attribution. The reason for this is the disconnect between their data…

  When B2B SaaS companies struggle to succeed running Google ads, they tend to frame it as a problem with budgets and targeting. Don’t get us wrong: these elements can…

When building lookalike audiences for Facebook ad campaigns, many SaaS companies rely on limited sources of data. They tend to settle for custom audience data based on all their website’s…

Landing pages or web pages: where should you send traffic to during your next PPC marketing campaign? This is a common question we hear from SaaS companies we work with. In fact,…

For prospects to convert into customers, they need to feel a sense of certainty that the monetary and time investments involved with adapting a new system into their business will…

When it comes to making decisions about how to allocate marketing budget based on performance, understanding the conversion paths that prospects take on the way to becoming customers is essential. But during…

In this article, we provide an analysis of the paid search strategies of two best-in-class SaaS companies. We discuss what each company did well throughout their funnel, where we found…

Most SaaS marketers fall into one of two camps: they’re terrified of PPC for SaaS because they think it’s expensive – even if it sends great highly qualified leads to…

Many companies will write off Facebook ads for SaaS as a viable channel for reaching potential customers. Frequently, they’ve either tried running a Facebook ads campaign that hasn’t worked or…

While we agree with the commonly accepted guidelines for crafting landing pages, there is an additional layer to setting up SaaS landing pages that seems to go under the radar.…