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Author: Dev Basu
Dev Basu
Updated: July 14, 2021
For growth private equity firms, there’s often a gap in time between when they acquire a company and when it begins to grow rapidly. The overarching problem they consistently face is: that gap in time is too long. Growth private equity firms typically have no more than five to seven years to exit their portfolio …
Dev Basu
Updated: April 19, 2021
Most B2B SaaS companies have a love-hate relationship with review sites. They recognize the importance of sites like G2, Capterra, and TrustRadius to their marketing mix. But they tend to see review sites from a limited scope. Reputation management and driving more reviews are often their sole objectives. This is especially the case for smaller, up-and-coming …
Dev Basu
Updated: September 24, 2021
TL;DR – Unlike other agencies, Powered by Search brings deep B2B SaaS marketing knowledge combined with an understanding of the strategic levers for business and revenue growth. This enables us to deliver on our Predictable Growth Framework and scale trials and demos at will for our clients. B2B SaaS companies who have grown through outbound …
Dev Basu
Updated: May 21, 2021
When companies are trying to decide whether to hire an in-house marketer (or in-house marketing team) versus an agency, they often struggle with the decision. The process of hiring people in-house takes significant time and resources, but also results in full-time employees that are under their roof, aligned with their interests, and entirely dedicated to …
Dev Basu
Updated: May 18, 2021
There’s a tendency among B2B SaaS companies to switch off marketing to prospects once they’ve signed up for a demo. At this stage, it becomes the sales team’s responsibility to close them, and marketing continues to focus on getting more prospects into their pipeline. But especially in enterprise SaaS with many different decision-makers involved, all with …
Dev Basu
Updated: June 29, 2020
Most SaaS companies fall into two camps when it comes to competitor comparison landing pages. Camp 1 doesn’t make them because they think they’re an unethical potshot at their competitors. Camp 2 does create them, but they do so in a way that does a poor job of actually making a comparison (i.e., they’ll focus entirely on themselves, …
Dev Basu
Updated: August 17, 2020
When we talk to B2B SaaS founders and marketers who are considering working with us, one of the decisions many of them wrestle with is whether to get outside marketing help from an agency like us, or from a solo consultant. Yes, we are an agency, but we don’t think that means that every company …
Dev Basu
Updated: December 18, 2020
Recently we hosted a webinar for B2B SaaS companies about how to crisis-proof your business during this COVID-19 outbreak and market downturn. We were joined by 30 SaaS leaders in our network and to kick things off we asked them what the hardest part about this crisis has been for them. In summary, here’s what they …
Dev Basu
Updated: December 18, 2020
In today’s live town hall, we were joined by clients and the greater SaaS community to discuss strategies to combat Demo and Trial pipeline vanishing Customers cancelling and churning Marketing campaign ROI tanking We also share what we’re seeing across the board with the multiple SaaS companies we advise, including A Pipeline Stimulus Checklist …
Dev Basu
Updated: December 18, 2020
For B2B SaaS companies, “identifying your best customers” is often an ambiguous endeavor. At best, most will create SaaS buyer personas to base their marketing around — but there’s a lack of refinement that we believe can be the root cause of many marketing issues that companies struggle with. Some of these issues include (but are …
