The Saas Marketing Blog

Google Ads is a staple marketing channel in most B2B SaaS marketing strategies, yet many SaaS marketers are seeing diminishing returns year over year. Generating a strong ROI with Google…

We’re excited to officially announce two new partnerships to bolster Powered by Search as a B2B SaaS marketing powerhouse. Last year, we quietly joined forces with Wunderkind, a B2B SaaS…

Most SaaS marketers’ opinions on the use of AI in marketing range from maximalists, who believe it will change everything and replace all marketing jobs, to AI skeptics, who believe…

When B2B SaaS companies take investment – particularly VC – it’s hard for them to resist spending incremental amounts on PPC without a thought to the quality of the leads…

People say that the MQL is dead. Most B2B SaaS companies have a process for collecting and defining marketing qualified leads (MQLs). But we often talk with SaaS companies who…

Most B2B SaaS companies realize that review sites like G2, Capterra, and TrustRadius heavily influence buying decisions, yet few companies know how to effectively leverage these sites to drive sales.…

Choosing a B2B SaaS marketing agency is tricky because, on the surface, they all seem similar. So when you Google “best SaaS marketing agencies” and see a list of 20…

Structure Studios, based in Nevada, specializes in turning 2D drawings and blueprints into navigable 3D environments for landscaping contractors. When they first approached us, they’d been experiencing a number of…

B2B SaaS companies are currently re-accelerating as demand picks up again in 2024, yet to achieve those goals, many of them need additional bench strength to aid their current team.…

There’s a tendency among B2B SaaS companies to switch off marketing to prospects once they’ve signed up for a demo. At this stage, it becomes the sales team’s responsibility to…

Most SaaS companies fall into two camps when it comes to competitor comparison landing pages. Camp 1 doesn’t make them because they think they’re an unethical potshot at their competitors. Camp…

“What’s the difference, in terms of deliverables, ROI, and expectations, between a marketing consultant and a marketing agency?” This is a question we often receive from prospects considering third party…