Articles by Dev Basu

More than a robot copywriter: how AI unlocks hidden productivity gains in B2B SaaS
Updated: April 20, 2023
Most SaaS marketers’ opinions on the use of AI in marketing range from maximalists, who believe it will change everything and replace all marketing jobs, to AI skeptics, who believe…

Avoiding growth at all costs: Why we optimize lead quality before focusing on volume and cost
Updated: February 7, 2022
When B2B SaaS companies take investment – particularly VC – it’s hard for them to resist spending incremental amounts on PPC without a thought to the quality of the leads…

The MQL isn’t dead, you’re just using them wrong (and how to turn them into customers)
Updated: November 9, 2021
People say that the MQL is dead. Most B2B SaaS companies have a process for collecting and defining marketing qualified leads (MQLs). But we often talk with SaaS companies who…

How to Leverage SaaS Customer Review Sites
Updated: January 12, 2021
Most B2B SaaS companies have a love-hate relationship with review sites. They recognize the importance of sites like G2, Capterra, and TrustRadius to their marketing mix. But they tend to see…

12 Best SaaS Marketing Agencies (And an Evaluation Criteria)
Updated: October 12, 2020
Choosing a B2B SaaS marketing agency is tricky because, on the surface, they all seem similar. So when you Google “best SaaS marketing agencies” and see a list of 20…

How We Added Millions in ARR to Structure Studios’ Revenue
Updated: September 24, 2020
Structure Studios, based in Nevada, specializes in turning 2D drawings and blueprints into navigable 3D environments for landscaping contractors. When they first approached us, they’d been experiencing a number of…

Marketing Agency vs In-House: The Biggest Difference That No One Talks About
Updated: July 31, 2020
When companies are trying to decide whether to hire an in-house marketer (or in-house marketing team) versus an agency, they often struggle with the decision. The process of hiring people…

4 Strategic Content Ideas to Speed Up Enterprise SaaS Deals
Updated: July 17, 2020
There’s a tendency among B2B SaaS companies to switch off marketing to prospects once they’ve signed up for a demo. At this stage, it becomes the sales team’s responsibility to…

Competitor Comparison Landing Pages: A Strategic Approach for B2B SaaS
Updated: June 29, 2020
Most SaaS companies fall into two camps when it comes to competitor comparison landing pages. Camp 1 doesn’t make them because they think they’re an unethical potshot at their competitors. Camp…

Updated: April 7, 2020
When we talk to B2B SaaS founders and marketers who are considering working with us, one of the decisions many of them wrestle with is whether to get outside marketing…

A 16 Week Action Plan to Crisis Proof Your SaaS Business Right Now
Updated: April 1, 2020
Recently we hosted a webinar for B2B SaaS companies about how to crisis-proof your business during this COVID-19 outbreak and market downturn. We were joined by 30 SaaS leaders in our…

How to Crisis Proof Your SaaS Business [Video]
Updated: March 23, 2020
In today’s live town hall, we were joined by clients and the greater SaaS community to discuss strategies to combat Demo and Trial pipeline vanishing Customers cancelling and churning Marketing…