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Author: Dev Basu
Dev Basu Last updated: April 19, 2021 Most B2B SaaS companies have a love-hate relationship with review sites. They recognize the importance of sites like G2, Capterra, and TrustRadius to their marketing mix. But they tend to see review sites from a limited scope. Reputation management and driving more reviews are often their sole objectives. This is especially the case for smaller, up-and-coming …
Dev Basu Last updated: April 8, 2021 Since the inception of Powered by Search, there is a scenario that has played out numerous times that depicts how our agency came to be horizontally focused, serving a variety of different verticals from real estate, to the financial services industry, to the SaaS and technology industry. Here’s an example of the scenario: we’d be working …
Dev Basu Last updated: December 18, 2020 When companies are trying to decide whether to hire an in-house marketer (or in-house marketing team) versus an agency, they often struggle with the decision. The process of hiring people in-house takes significant time and resources, but also results in full-time employees that are under their roof, aligned with their interests, and entirely dedicated to …
Dev Basu Last updated: December 18, 2020 There’s a tendency among B2B SaaS companies to switch off marketing to prospects once they’ve signed up for a demo. At this stage, it becomes the sales team’s responsibility to close them, and marketing continues to focus on getting more prospects into their pipeline. But especially in enterprise SaaS with many different decision-makers involved, all with …
Dev Basu Last updated: June 29, 2020 Most SaaS companies fall into two camps when it comes to competitor comparison landing pages. Camp 1 doesn’t make them because they think they’re an unethical potshot at their competitors. Camp 2 does create them, but they do so in a way that does a poor job of actually making a comparison (i.e., they’ll focus entirely on themselves, …
Dev Basu Last updated: August 17, 2020 When we talk to B2B SaaS founders and marketers who are considering working with us, one of the decisions many of them wrestle with is whether to get outside marketing help from an agency like us, or from a solo consultant. Yes, we are an agency, but we don’t think that means that every company …
Dev Basu Last updated: December 18, 2020 Recently we hosted a webinar for B2B SaaS companies about how to crisis-proof your business during this COVID-19 outbreak and market downturn. We were joined by 30 SaaS leaders in our network and to kick things off we asked them what the hardest part about this crisis has been for them. In summary, here’s what they …
Dev Basu Last updated: December 18, 2020 In today’s live town hall, we were joined by clients and the greater SaaS community to discuss strategies to combat Demo and Trial pipeline vanishing Customers cancelling and churning Marketing campaign ROI tanking We also share what we’re seeing across the board with the multiple SaaS companies we advise, including A Pipeline Stimulus Checklist …
Dev Basu Last updated: December 18, 2020 For B2B SaaS companies, “identifying your best customers” is often an ambiguous endeavor. At best, most will create SaaS buyer personas to base their marketing around — but there’s a lack of refinement that we believe can be the root cause of many marketing issues that companies struggle with. Some of these issues include (but are …
Dev Basu Last updated: December 18, 2020 You may be familiar with the concept of “crossing the chasm”, which describes the challenge of transitioning from only having “early adopters” as customers, to gaining traction with the “early majority”. We’ve noticed another “chasm” in B2B SaaS: the chasm that exists between people who sign up for a trial and people who become new customers …
