Articles by Dev Basu

Updated: November 27th, 2023
We’re excited to officially announce two new partnerships to bolster Powered by Search as a B2B SaaS marketing powerhouse. Last year, we quietly joined forces with Wunderkind, a B2B SaaS…

More than a robot copywriter: how AI unlocks hidden productivity gains in B2B SaaS
Updated: May 3rd, 2023
Most SaaS marketers’ opinions on the use of AI in marketing range from maximalists, who believe it will change everything and replace all marketing jobs, to AI skeptics, who believe…

Avoiding growth at all costs: Why we optimize lead quality before focusing on volume and cost
Updated: February 7th, 2022
When B2B SaaS companies take investment – particularly VC – it’s hard for them to resist spending incremental amounts on PPC without a thought to the quality of the leads…

The MQL isn’t dead, you’re just using them wrong (and how to turn them into customers)
Updated: November 9th, 2021
People say that the MQL is dead. Most B2B SaaS companies have a process for collecting and defining marketing qualified leads (MQLs). But we often talk with SaaS companies who…

How to Leverage SaaS Customer Review Sites
Updated: January 12th, 2021
Most B2B SaaS companies have a love-hate relationship with review sites. They recognize the importance of sites like G2, Capterra, and TrustRadius to their marketing mix. But they tend to see…

Top 12 SaaS Marketing Agencies in 2024 (Plus: How to Choose the Right One)
Updated: November 23rd, 2023
Choosing a B2B SaaS marketing agency is tricky because, on the surface, they all seem similar. So when you Google “best SaaS marketing agencies” and see a list of 20…

How We Added Millions in ARR to Structure Studios’ Revenue
Updated: May 3rd, 2023
Structure Studios, based in Nevada, specializes in turning 2D drawings and blueprints into navigable 3D environments for landscaping contractors. When they first approached us, they’d been experiencing a number of…

B2B SaaS Marketing Agency vs In-House: The Biggest Differences That No One Talks About
Updated: November 23rd, 2023
B2B SaaS companies are currently re-accelerating as demand picks up again in 2024, yet to achieve those goals, many of them need additional bench strength to aid their current team.…

4 Strategic Content Ideas to Speed Up Enterprise SaaS Deals
Updated: July 17th, 2020
There’s a tendency among B2B SaaS companies to switch off marketing to prospects once they’ve signed up for a demo. At this stage, it becomes the sales team’s responsibility to…

Competitor Comparison Landing Pages: A Strategic Approach for B2B SaaS
Updated: September 13th, 2023
Most SaaS companies fall into two camps when it comes to competitor comparison landing pages. Camp 1 doesn’t make them because they think they’re an unethical potshot at their competitors. Camp…

Updated: September 13th, 2023
When we talk to B2B SaaS founders and marketers who are considering working with us, one of the decisions many of them wrestle with is whether to get outside marketing…

A 16 Week Action Plan to Crisis Proof Your SaaS Business Right Now
Updated: April 1st, 2020
Recently we hosted a webinar for B2B SaaS companies about how to crisis-proof your business during this COVID-19 outbreak and market downturn. We were joined by 30 SaaS leaders in our…