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Author: Dev Basu

Building an Engine for Predictable Growth: How We Help Private Equity Firms Generate Better Returns on Their B2B SaaS Investments

For growth private equity firms, there’s often a gap in time between when they acquire a company and when it begins to grow rapidly. The overarching problem they consistently face is: that gap in time is too long. Growth private equity firms typically have no more than five to seven years to exit their portfolio

Inbound Marketing

How to Leverage SaaS Customer Review Sites

Most B2B SaaS companies have a love-hate relationship with review sites. They recognize the importance of sites like G2, Capterra, and TrustRadius to their marketing mix. But they tend to see review sites from a limited scope. Reputation management and driving more reviews are often their sole objectives. This is especially the case for smaller, up-and-coming

Marketing AutomationPPC MarketingSearch Engine Optimization

Why we’re widely considered to be a leading SaaS marketing agency

TL;DR – Unlike other agencies, Powered by Search brings deep B2B SaaS marketing knowledge combined with an understanding of the strategic levers for business and revenue growth. This enables us to deliver on our Predictable Growth Framework and scale trials and demos at will for our clients. B2B SaaS companies who have grown through outbound

Content MarketingConversion Rate OptimizationInbound MarketingMarketing AutomationPPC MarketingSearch Engine OptimizationWeb Design

4 Strategic Content Ideas to Speed Up Enterprise SaaS Deals

There’s a tendency among B2B SaaS companies to switch off marketing to prospects once they’ve signed up for a demo. At this stage, it becomes the sales team’s responsibility to close them, and marketing continues to focus on getting more prospects into their pipeline. But especially in enterprise SaaS with many different decision-makers involved, all with

Content Marketing

Marketing Agency vs. Marketing Consultant: Common Misconceptions and Specific Use Cases for One or the Other

When we talk to B2B SaaS founders and marketers who are considering working with us, one of the decisions many of them wrestle with is whether to get outside marketing help from an agency like us, or from a solo consultant. Yes, we are an agency, but we don’t think that means that every company

Marketing AutomationPPC MarketingSearch Engine Optimization

How to Crisis Proof Your SaaS Business [Video]

In today’s live town hall, we were joined by clients and the greater SaaS community to discuss strategies to combat Demo and Trial pipeline vanishing Customers cancelling and churning Marketing campaign ROI tanking   We also share what we’re seeing across the board with the multiple SaaS companies we advise, including A Pipeline Stimulus Checklist

Content Marketing

How to Identify Your Best Customers: A Systematic Process for B2B SaaS Companies

For B2B SaaS companies, “identifying your best customers” is often an ambiguous endeavor. At best, most will create SaaS buyer personas to base their marketing around — but there’s a lack of refinement that we believe can be the root cause of many marketing issues that companies struggle with. Some of these issues include (but are

Inbound MarketingPPC MarketingWeb Analytics