The Saas Marketing Blog

Articles by Dev Basu

The B2B SaaS Google Ads Search Campaigns Blueprint

The B2B SaaS Google Ads Search Campaigns Blueprint

by 

Updated: April 15th, 2024

Google Ads is a staple marketing channel in most B2B SaaS marketing strategies, yet many SaaS marketers are seeing diminishing returns year over year. Generating a strong ROI with Google…

Read more

Powered by Search Joins Forces with Wunderkind & Growth Gorilla to Create B2B SaaS Marketing Powerhouse

Powered by Search Joins Forces with Wunderkind & Growth Gorilla to Create B2B SaaS Marketing Powerhouse

by 

Updated: January 11th, 2024

We’re excited to officially announce two new partnerships to bolster Powered by Search as a B2B SaaS marketing powerhouse. Last year, we quietly joined forces with Wunderkind, a B2B SaaS…

Read more

More than a robot copywriter: how AI unlocks hidden productivity gains in B2B SaaS

More than a robot copywriter: how AI unlocks hidden productivity gains in B2B SaaS

by 

Updated: May 3rd, 2023

Most SaaS marketers’ opinions on the use of AI in marketing range from maximalists, who believe it will change everything and replace all marketing jobs, to AI skeptics, who believe…

Read more

Avoiding growth at all costs: Why we optimize lead quality before focusing on volume and cost

Avoiding growth at all costs: Why we optimize lead quality before focusing on volume and cost

by 

Updated: February 7th, 2022

When B2B SaaS companies take investment – particularly VC – it’s hard for them to resist spending incremental amounts on PPC without a thought to the quality of the leads…

Read more

The MQL isn’t dead, you’re just using them wrong (and how to turn them into customers)

The MQL isn’t dead, you’re just using them wrong (and how to turn them into customers)

by 

Updated: December 12th, 2023

People say that the MQL is dead. Most B2B SaaS companies have a process for collecting and defining marketing qualified leads (MQLs). But we often talk with SaaS companies who…

Read more

How to Leverage SaaS Customer Review Sites

How to Leverage SaaS Customer Review Sites

by 

Updated: May 13th, 2024

Most B2B SaaS companies realize that review sites like G2, Capterra, and TrustRadius heavily influence buying decisions, yet few companies know how to effectively leverage these sites to drive sales.…

Read more

Top 22 SaaS Marketing Agencies in 2024 (Plus: How to Choose the Right One)

Top 22 SaaS Marketing Agencies in 2024 (Plus: How to Choose the Right One)

by 

Updated: April 9th, 2024

Choosing a B2B SaaS marketing agency is tricky because, on the surface, they all seem similar. So when you Google “best SaaS marketing agencies” and see a list of 20…

Read more

How We Added Millions in ARR to Structure Studios’ Revenue

How We Added Millions in ARR to Structure Studios’ Revenue

by 

Updated: May 3rd, 2023

Structure Studios, based in Nevada, specializes in turning 2D drawings and blueprints into navigable 3D environments for landscaping contractors. When they first approached us, they’d been experiencing a number of…

Read more

B2B SaaS Marketing Agency vs In-House: The Biggest Differences That No One Talks About

B2B SaaS Marketing Agency vs In-House: The Biggest Differences That No One Talks About

by 

Updated: November 23rd, 2023

B2B SaaS companies are currently re-accelerating as demand picks up again in 2024, yet to achieve those goals, many of them need additional bench strength to aid their current team.…

Read more

4 Strategic Content Ideas to Speed Up Enterprise SaaS Deals

4 Strategic Content Ideas to Speed Up Enterprise SaaS Deals

by 

Updated: May 27th, 2024

There’s a tendency among B2B SaaS companies to switch off marketing to prospects once they’ve signed up for a demo. At this stage, it becomes the sales team’s responsibility to…

Read more

Competitor Comparison Landing Pages: A Strategic Approach for B2B SaaS

Competitor Comparison Landing Pages: A Strategic Approach for B2B SaaS

by 

Updated: February 6th, 2024

Most SaaS companies fall into two camps when it comes to competitor comparison landing pages. Camp 1 doesn’t make them because they think they’re an unethical potshot at their competitors. Camp…

Read more

Marketing Agency vs. Marketing Consultant: Common Misconceptions and Specific Use Cases for One or the Other

Marketing Agency vs. Marketing Consultant: Common Misconceptions and Specific Use Cases for One or the Other

by 

Updated: September 13th, 2023

When we talk to B2B SaaS founders and marketers who are considering working with us, one of the decisions many of them wrestle with is whether to get outside marketing…

Read more