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Author: Dev Basu
Dev Basu
Updated: April 1, 2022
When B2B SaaS companies take investment – particularly VC – it’s hard for them to resist spending incremental amounts on PPC without a thought to the quality of the leads that they’re winning. In fact, most B2B SaaS companies focus scaling paid media completely backwards and the result is bad […]
Dev Basu
Updated: April 5, 2022
People say that the MQL is dead. Most B2B SaaS companies have a process for collecting and defining marketing qualified leads (MQLs). But we often talk with SaaS companies who haven’t got a process for turning those Marketing Qualified Leads (MQLs) into trials and demos. The result is that they […]
Dev Basu
Updated: April 19, 2021
Most B2B SaaS companies have a love-hate relationship with review sites. They recognize the importance of sites like G2, Capterra, and TrustRadius to their marketing mix. But they tend to see review sites from a limited scope. Reputation management and driving more reviews are often their sole objectives. This is especially […]
Dev Basu
Updated: June 30, 2022
TL;DR – Unlike other agencies, Powered by Search brings deep B2B SaaS marketing knowledge combined with an understanding of the strategic levers for business and revenue growth. This enables us to deliver on our Predictable Growth Framework and scale trials and demos at will for our clients. B2B SaaS companies […]
Dev Basu
Updated: June 22, 2022
Structure Studios, based in Nevada, specializes in turning 2D drawings and blueprints into navigable 3D environments for landscaping contractors. When they first approached us, they’d been experiencing a number of issues with their paid media and SEO efforts. And like many of the B2B SaaS companies we’d worked with, the […]
Dev Basu
Updated: May 21, 2021
When companies are trying to decide whether to hire an in-house marketer (or in-house marketing team) versus an agency, they often struggle with the decision. The process of hiring people in-house takes significant time and resources, but also results in full-time employees that are under their roof, aligned with their […]
Dev Basu
Updated: May 18, 2021
There’s a tendency among B2B SaaS companies to switch off marketing to prospects once they’ve signed up for a demo. At this stage, it becomes the sales team’s responsibility to close them, and marketing continues to focus on getting more prospects into their pipeline. But especially in enterprise SaaS with many […]
Dev Basu
Updated: July 27, 2022
Most SaaS companies fall into two camps when it comes to competitor comparison landing pages. Camp 1 doesn’t make them because they think they’re an unethical potshot at their competitors. Camp 2 does create them, but they do so in a way that does a poor job of actually making a comparison (i.e., […]
Dev Basu
Updated: August 17, 2020
When we talk to B2B SaaS founders and marketers who are considering working with us, one of the decisions many of them wrestle with is whether to get outside marketing help from an agency like us, or from a solo consultant. Yes, we are an agency, but we don’t think […]
Dev Basu
Updated: December 18, 2020
Recently we hosted a webinar for B2B SaaS companies about how to crisis-proof your business during this COVID-19 outbreak and market downturn. We were joined by 30 SaaS leaders in our network and to kick things off we asked them what the hardest part about this crisis has been for them. […]
