The Saas Marketing Blog

Articles by Dev Basu

More than a robot copywriter: how AI unlocks hidden productivity gains in B2B SaaS

More than a robot copywriter: how AI unlocks hidden productivity gains in B2B SaaS

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Updated: April 20, 2023

Most SaaS marketers’ opinions on the use of AI in marketing range from maximalists, who believe it will change everything and replace all marketing jobs, to AI skeptics, who believe…

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Avoiding growth at all costs: Why we optimize lead quality before focusing on volume and cost

Avoiding growth at all costs: Why we optimize lead quality before focusing on volume and cost

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Updated: February 7, 2022

When B2B SaaS companies take investment – particularly VC – it’s hard for them to resist spending incremental amounts on PPC without a thought to the quality of the leads…

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The MQL isn’t dead, you’re just using them wrong (and how to turn them into customers)

The MQL isn’t dead, you’re just using them wrong (and how to turn them into customers)

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Updated: November 9, 2021

People say that the MQL is dead. Most B2B SaaS companies have a process for collecting and defining marketing qualified leads (MQLs). But we often talk with SaaS companies who…

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How to Leverage SaaS Customer Review Sites

How to Leverage SaaS Customer Review Sites

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Updated: January 12, 2021

Most B2B SaaS companies have a love-hate relationship with review sites. They recognize the importance of sites like G2, Capterra, and TrustRadius to their marketing mix. But they tend to see…

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12 Best SaaS Marketing Agencies (And an Evaluation Criteria)

12 Best SaaS Marketing Agencies (And an Evaluation Criteria)

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Updated: October 12, 2020

Choosing a B2B SaaS marketing agency is tricky because, on the surface, they all seem similar. So when you Google “best SaaS marketing agencies” and see a list of 20…

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How We Added Millions in ARR to Structure Studios’ Revenue

How We Added Millions in ARR to Structure Studios’ Revenue

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Updated: September 24, 2020

Structure Studios, based in Nevada, specializes in turning 2D drawings and blueprints into navigable 3D environments for landscaping contractors. When they first approached us, they’d been experiencing a number of…

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Marketing Agency vs In-House: The Biggest Difference That No One Talks About

Marketing Agency vs In-House: The Biggest Difference That No One Talks About

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Updated: July 31, 2020

When companies are trying to decide whether to hire an in-house marketer (or in-house marketing team) versus an agency, they often struggle with the decision. The process of hiring people…

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4 Strategic Content Ideas to Speed Up Enterprise SaaS Deals

4 Strategic Content Ideas to Speed Up Enterprise SaaS Deals

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Updated: July 17, 2020

There’s a tendency among B2B SaaS companies to switch off marketing to prospects once they’ve signed up for a demo. At this stage, it becomes the sales team’s responsibility to…

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Competitor Comparison Landing Pages: A Strategic Approach for B2B SaaS

Competitor Comparison Landing Pages: A Strategic Approach for B2B SaaS

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Updated: June 29, 2020

Most SaaS companies fall into two camps when it comes to competitor comparison landing pages. Camp 1 doesn’t make them because they think they’re an unethical potshot at their competitors. Camp…

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Marketing Agency vs. Marketing Consultant: Common Misconceptions and Specific Use Cases for One or the Other

Marketing Agency vs. Marketing Consultant: Common Misconceptions and Specific Use Cases for One or the Other

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Updated: April 7, 2020

When we talk to B2B SaaS founders and marketers who are considering working with us, one of the decisions many of them wrestle with is whether to get outside marketing…

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A 16 Week Action Plan to Crisis Proof Your SaaS Business Right Now

A 16 Week Action Plan to Crisis Proof Your SaaS Business Right Now

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Updated: April 1, 2020

Recently we hosted a webinar for B2B SaaS companies about how to crisis-proof your business during this COVID-19 outbreak and market downturn. We were joined by 30 SaaS leaders in our…

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How to Crisis Proof Your SaaS Business [Video]

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Updated: March 23, 2020

In today’s live town hall, we were joined by clients and the greater SaaS community to discuss strategies to combat Demo and Trial pipeline vanishing Customers cancelling and churning Marketing…

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