The Saas Marketing Blog

Articles by Dev Basu

Paid Media Case Study: How We Grew TouchBistro’s SQL’s to over 135 Demos per Month through Facebook Ads

Paid Media Case Study: How We Grew TouchBistro’s SQL’s to over 135 Demos per Month through Facebook Ads

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Updated: August 2nd, 2019

When they came to us a few years back, TouchBistro, which is based in Toronto, had an elegant, dynamic product that was already in use in restaurants around the world. …

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What Most SaaS Companies Get Wrong About Marketing Budgets⁠—and the Data-Based Method for Finding the Right One [Plus: calculator for your own budget]

What Most SaaS Companies Get Wrong About Marketing Budgets⁠—and the Data-Based Method for Finding the Right One [Plus: calculator for your own budget]

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Updated: July 9th, 2019

At least until they reach a certain scale, B2B SaaS companies tend to be unsure of how to approach their paid marketing budget. By now, many of them are familiar…

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Why We’re Going Remote First

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Updated: May 8th, 2019

I’ve learned a lot over the last 15 years of running a consulting business. As a company, we learned many disciplines in marketing, advertising, data, and scaling, but personally, what…

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How to Write a Google Reconsideration Request that Gets Accepted [Example]

How to Write a Google Reconsideration Request that Gets Accepted [Example]

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Updated: February 25th, 2013

Recently we’ve been approached by prospects who haven’t had much success with getting their first Google Reconsideration request being accepted, including one brand who had 5 consecutive requests being turned…

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The 30 Best Local SEO Citation Sources for The United States

The 30 Best Local SEO Citation Sources for The United States

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Updated: March 19th, 2010

The Local Ranking Algorithm is generally centered around the regular on-page and off-page factors attributed to traditional or organic SEO, in addition to an all important factor around local business…

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How To Create Effective Local Business Landing Pages

How To Create Effective Local Business Landing Pages

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Updated: September 9th, 2008

Why a Local Landing Page for Each Location Every local business I’ve worked with wishes to rank for multiple city + service oriented terms for each of their locations, but…

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