Articles by Dev Basu
A 16 Week Action Plan to Crisis Proof Your SaaS Business Right Now
Updated: April 1st, 2020
Recently we hosted a webinar for B2B SaaS companies about how to crisis-proof your business during this COVID-19 outbreak and market downturn. We were joined by 30 SaaS leaders in our…
How to Crisis Proof Your SaaS Business [Video]
Updated: May 3rd, 2023
In today’s live town hall, we were joined by clients and the greater SaaS community to discuss strategies to combat Demo and Trial pipeline vanishing Customers cancelling and churning Marketing…
How to Identify Your Best Customers: A Systematic Process for B2B SaaS Companies
Updated: October 3rd, 2023
For B2B SaaS companies, “identifying your best customers” is often an ambiguous endeavor. At best, most will create SaaS buyer personas to base their marketing around — but there’s a lack…
How to Increase Conversions in B2B SaaS Trials: 6 Must-Have Customer Lifecycle Emails
Updated: January 19th, 2024
You may be familiar with the concept of “crossing the chasm”, which describes the challenge of transitioning from only having “early adopters” as customers, to gaining traction with the “early…
Updated: September 19th, 2023
The abstract, cerebral nature of positioning as a concept makes it difficult for many companies to approach defining it for their business. We know this because we continue to see…
Our 7 Step Account Based Marketing Strategy for B2B SaaS (Plus 10 Mistakes to Avoid)
Updated: January 8th, 2024
In this article, you’ll get our 7-step account based marketing (ABM) strategy for B2B SaaS, including: How to segment your target account lists based on your customer personas. How to break…
Updated: December 9th, 2019
If you’re going to allocate serious budget to an agency to handle your digital marketing, you should have a clear idea of what it would actually be like to work…
Customer-Channel Fit: How to Identify the Right B2B SaaS Marketing Channels
Updated: September 19th, 2023
In our experience, many B2B SaaS companies abandon their paid media channels too early, without fully exploring all the options available to them, and based on hunches instead of data. We’ve…
Updated: September 30th, 2019
Hiring great marketers is almost always one of the top challenges our prospects and clients bring up in conversations with us. Over the last decade talking to SaaS companies about…
Having Trouble Scaling Your SaaS Google Ads Campaigns? Here’s What You’re Likely Missing
Updated: July 4th, 2023
Are your B2B SaaS Google Ads campaigns tapping out after a specific budget threshold? If every time you try spending more your conversion quality tanks and your cost per demo…
The Anatomy of the Ideal SaaS Website: Best Practices from Our Authority Architecture Framework
Updated: July 17th, 2023
Is updating your website really going to meaningfully boost conversions? Many marketers don’t know when they should invest in a website redesign as it can often seem like a vanity…
Stop Blaming Product-Market Fit for Your SaaS Growth Problems
Updated: August 21st, 2019
Founders of B2B SaaS companies are uniformly concerned with optimizing what’s known as product-market fit: the ability and position of a company to serve a large market with a service…