Articles by Taylor Najjar

Whitepaper Wednesdays Week 3: The Marketer’s Guide to SEO
Updated: February 26th, 2014
I remember when I first started learning about SEO. I started with some beginner guides, implemented some of their basic techniques and called it a day. The thing was, when…

Updated: February 25th, 2014
If you’re going to put the effort into optimizing your site, you should make sure to optimize it for mobile as well. Mobile SEO is becoming absolutely necessary. Do you…

7 Reasons You Need The Marketer’s Guide To LinkedIn
Updated: February 10th, 2014
LinkedIn is a great professional tool, for not only individuals but businesses as well. Here are 7 reasons to download The Marketer’s Guide to LinkedIn and start incorporating the professional…

The Beginner’s Guide to PPC Advertising
Updated: January 23rd, 2014
This blog post contains edited excerpts from our free whitepaper: The Beginner’s Guide to PPC Advertising. Get the full guide for more details on how to implement a successful PPC…

The Ultimate Guide to Lead Generation
Updated: January 21st, 2014
This blog post contains edited excerpts from our free whitepaper: The Ultimate Guide to Lead Generation. Get the full guide for more details on how to generate leads and grow…

Why You Need The Marketer’s Guide to Facebook
Updated: January 15th, 2014
Doubtless you already know of Facebook’s advertising opportunities, if not in detail then at least generally. Even if your own brand isn’t on Facebook, you likely know from personal experience…

Why You Need The Beginner’s Guide To Twitter
Updated: January 13th, 2014
When George Clooney said that famous people on Twitter were morons, he clearly hadn’t done his research. Twitter can be a powerful tool, for celebrities and businesses alike. If you’re…

7 Reasons You Need The Marketer’s Guide To Google+
Updated: January 9th, 2014
You probably use Google, whether for your searches, PPC campaigns, email, video streaming, or any number of other things. These are all immensely useful tools for marketers. So is Google+,…

The Ultimate Guide to Inbound Email Marketing
Updated: January 6th, 2014
This blog post contains edited excerpts from our free whitepaper: The Ultimate Guide to Inbound Email Marketing. Get the full guide for more details on how to successfully incorporate email…

The Marketer’s Guide to Pinterest
Updated: January 2nd, 2014
This blog post contains edited excerpts from our free whitepaper: The Marketer’s Guide to Pinterest. Get the full guide for more details on how to successfully incorporate Pinterest into your social media marketing strategy.…

The 7 Marketing Metrics That Matter
Updated: November 28th, 2013
The number of social media followers, the number of press release impressions, or the number of site visitors are useful and important diagnostic tools for your marketing team and can…

The 6 Keys for Effective Calls to Action
Updated: November 21st, 2013
You want to know what the best calls to action (CTAs) have in common and how you can take advantage of those strategies for your own CTAs? You’ve come to…