The B2B SaaS Marketing Blog

21 Tools To Help Distribute Your Content

21 Tools To Help Distribute Your Content

Updated: January 31st, 2014

When it comes to content marketing, distributing said content is a pretty obvious part of the equation. It’s not enough to just create (and curate) stellar content, you’ve got to…

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The Nine Laws Of Inbound Sales Success

Updated: January 29th, 2014

There has recently been a notable shift in best practice for B2B sales. Inbound selling is meant to appeal to the upcoming generation of buyers. Listed below are nine rules for…

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The Beginner’s Guide to PPC Advertising

The Beginner’s Guide to PPC Advertising

Updated: January 23rd, 2014

This blog post contains edited excerpts from our free whitepaper: The Beginner’s Guide to PPC Advertising. Get the full guide for more details on how to implement a successful PPC…

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SaaS PPC Advertising ROI Calculator and Metrics You Should Concentrate On

SaaS PPC Advertising ROI Calculator and Metrics You Should Concentrate On

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Calculating return on investment is one of the most important parts of conducting SaaS pay per click marketing campaigns. Yet, many advertisers don’t give it much thought. If you aren’t…

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The Ultimate Guide to Lead Generation

Updated: January 21st, 2014

This blog post contains edited excerpts from our free whitepaper: The Ultimate Guide to Lead Generation. Get the full guide for more details on how to generate leads and grow…

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Why You Need The Marketer’s Guide to Facebook

Updated: January 15th, 2014

Doubtless you already know of Facebook’s advertising opportunities, if not in detail then at least generally. Even if your own brand isn’t on Facebook, you likely know from personal experience…

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Why You Need The Beginner’s Guide To Twitter

Updated: January 13th, 2014

When George Clooney said that famous people on Twitter were morons, he clearly hadn’t done his research. Twitter can be a powerful tool, for celebrities and businesses alike. If you’re…

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7 Reasons You Need The Marketer’s Guide To Google+

Updated: January 9th, 2014

You probably use Google, whether for your searches, PPC campaigns, email, video streaming, or any number of other things. These are all immensely useful tools for marketers. So is Google+,…

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Consumer Psychology Behind the E-Commerce Checkout [Infographic]

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E-Commerce has become a significant revenue stream for companies across the globe, but how much do we really know about the consumer’s psychology when they purchase goods over the web? Research has…

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The Ultimate Guide to Inbound Email Marketing

Updated: January 6th, 2014

This blog post contains edited excerpts from our free whitepaper: The Ultimate Guide to Inbound Email Marketing. Get the full guide for more details on how to successfully incorporate email…

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The Marketer’s Guide to Pinterest

Updated: January 2nd, 2014

This blog post contains edited excerpts from our free whitepaper: The Marketer’s Guide to Pinterest. Get the full guide for more details on how to successfully incorporate Pinterest into your social media marketing strategy.…

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Content Marketing Meets Public Relations

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Updated: December 13th, 2013

With the year quickly winding down, many experts are chiming in on their predictions for the upcoming year. Marketing Mag is no exception. They recently published an article featuring prominent…

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