The B2B SaaS Marketing Blog

Why You Need The Marketer’s Guide to Facebook

Updated: January 15th, 2014

Doubtless you already know of Facebook’s advertising opportunities, if not in detail then at least generally. Even if your own brand isn’t on Facebook, you likely know from personal experience…

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Why You Need The Beginner’s Guide To Twitter

Updated: January 13th, 2014

When George Clooney said that famous people on Twitter were morons, he clearly hadn’t done his research. Twitter can be a powerful tool, for celebrities and businesses alike. If you’re…

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7 Reasons You Need The Marketer’s Guide To Google+

Updated: January 9th, 2014

You probably use Google, whether for your searches, PPC campaigns, email, video streaming, or any number of other things. These are all immensely useful tools for marketers. So is Google+,…

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Consumer Psychology Behind the E-Commerce Checkout [Infographic]

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E-Commerce has become a significant revenue stream for companies across the globe, but how much do we really know about the consumer’s psychology when they purchase goods over the web? Research has…

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The Ultimate Guide to Inbound Email Marketing

Updated: January 6th, 2014

This blog post contains edited excerpts from our free whitepaper: The Ultimate Guide to Inbound Email Marketing. Get the full guide for more details on how to successfully incorporate email…

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The Marketer’s Guide to Pinterest

Updated: January 2nd, 2014

This blog post contains edited excerpts from our free whitepaper: The Marketer’s Guide to Pinterest. Get the full guide for more details on how to successfully incorporate Pinterest into your social media marketing strategy.…

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Content Marketing Meets Public Relations

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Updated: December 13th, 2013

With the year quickly winding down, many experts are chiming in on their predictions for the upcoming year. Marketing Mag is no exception. They recently published an article featuring prominent…

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Types of Google’s Navigational Snippets: How to Get More Out of Your Search Position

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Updated: December 4th, 2013

Traditionally Google had the cleanest search interface ever: Users could only see the linked title, two-line description of the target page, URL and search query in bold. Then Google decided…

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The Big List Of Guides For PPC Advertising

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Updated: November 29th, 2013

This list originally started as just a few bookmarks on some awesome posts that I’ve found while stumbling around on Google. Having just been introduced to paid search a few…

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The 7 Marketing Metrics That Matter

The 7 Marketing Metrics That Matter

Updated: November 28th, 2013

The number of social media followers, the number of press release impressions, or the number of site visitors are useful and important diagnostic tools for your marketing team and can…

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#InboundTO Meetup Recap: Cross-Channel Marketing Like a Boss

Updated: May 4th, 2023

Last Thursday’s Inbound Marketing Toronto meetup featured presentations from myself and Samuel Iannucci, Creative Director at Brand Surgeons. Sponsored by Powered by Search and hosted by BNOTIONS, the event was highly engaging and…

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The 6 Keys for Effective Calls to Action

Updated: November 21st, 2013

You want to know what the best calls to action (CTAs) have in common and how you can take advantage of those strategies for your own CTAs? You’ve come to…

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