The B2B SaaS Marketing Blog

B2B SaaS Link Building Strategies That Actually Work In 2024

B2B SaaS Link Building Strategies That Actually Work In 2024

Updated: May 27th, 2024

There’s overwhelming evidence that links can help your content rank higher, which will ultimately make your overall strategy much more effective. The only problem is that many SaaS companies we…

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B2B SaaS Content Strategy: How to Map Your Content to Each Phase of the Funnel

B2B SaaS Content Strategy: How to Map Your Content to Each Phase of the Funnel

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Updated: April 26th, 2024

There are typically three camps of companies who do SaaS content marketing: Those who produce occasional content with an unstructured approach. Those who produce regular content with a semi-structured approach…

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SaaS SEO Mistakes: 9 Areas Where B2B Companies Can Fumble Without Knowing It

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Updated: April 26th, 2024

In the intricate world of search engine optimization (SEO), we think learning about what not to do is particularly useful for achieving better results. This is because even if you’re following…

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How to Identify Your Best Customers: A Systematic Process for B2B SaaS Companies

How to Identify Your Best Customers: A Systematic Process for B2B SaaS Companies

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Updated: October 3rd, 2023

For B2B SaaS companies, “identifying your best customers” is often an ambiguous endeavor. At best, most will create SaaS buyer personas to base their marketing around — but there’s a lack…

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How to Increase Conversions in B2B SaaS Trials: 6 Must-Have Customer Lifecycle Emails

How to Increase Conversions in B2B SaaS Trials: 6 Must-Have Customer Lifecycle Emails

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Updated: January 19th, 2024

You may be familiar with the concept of “crossing the chasm”, which describes the challenge of transitioning from only having “early adopters” as customers, to gaining traction with the “early…

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B2B SaaS Positioning Canvas: Clarify Positioning with This Tool (Before You Blame Product-Market Fit)

B2B SaaS Positioning Canvas: Clarify Positioning with This Tool (Before You Blame Product-Market Fit)

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Updated: September 19th, 2023

The abstract, cerebral nature of positioning as a concept makes it difficult for many companies to approach defining it for their business. We know this because we continue to see…

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Our 5 Step Account Based Marketing Strategy for B2B SaaS (Plus 10 Mistakes to Avoid)

Our 5 Step Account Based Marketing Strategy for B2B SaaS (Plus 10 Mistakes to Avoid)

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Updated: March 28th, 2025

ABM may be the primary marketing strategy for many enterprise B2B SaaS companies, but plenty of marketers still struggle to generate a positive ROI. Your first reaction is probably to…

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Facebook Ads for B2B SaaS: Creating Advanced Audiences and the 80/20 of Messaging That Works

Facebook Ads for B2B SaaS: Creating Advanced Audiences and the 80/20 of Messaging That Works

Updated: June 13th, 2025

Most B2B SaaS companies dismiss Facebook ads, as the platform is primarily used for personal connections rather than product research or professional recommendations. Yet this belief also means Facebook ads…

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B2B SaaS Content Marketing: 10 Principles to Generate Leads Through SEO

B2B SaaS Content Marketing: 10 Principles to Generate Leads Through SEO

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Updated: August 1st, 2025

For B2B SaaS companies struggling to realize results through SEO, the most common frustrations we hear of in our conversations are: They’re investing resources to produce SEO content and they’d…

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Customer-Content Fit and Journey-Offer Fit Workshops: Examples of What It’s like to Work with Powered by Search

Customer-Content Fit and Journey-Offer Fit Workshops: Examples of What It’s like to Work with Powered by Search

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Updated: December 9th, 2019

If you’re going to allocate serious budget to an agency to handle your digital marketing, you should have a clear idea of what it would actually be like to work…

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SEO Strategy for B2B SaaS: Tying KPIs to Revenue and Prioritizing Actions That Drive Results

SEO Strategy for B2B SaaS: Tying KPIs to Revenue and Prioritizing Actions That Drive Results

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Updated: August 1st, 2025

Effective SEO strategy for B2B SaaS companies is not about jumping in and doing everything under the sun. Yes, your site needs to: Be technically healthy for search engines to…

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Creating the Perfect SaaS Landing Page Isn’t Enough. Here’s How to Map Your Pages to Your Sales Funnel.

Creating the Perfect SaaS Landing Page Isn’t Enough. Here’s How to Map Your Pages to Your Sales Funnel.

Updated: November 7th, 2019

While we agree with the commonly accepted guidelines for crafting landing pages, there is an additional layer to setting up SaaS landing pages that seems to go under the radar.…

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