Articles by Alex Rascanu

InboundTO Meetup Recap: BIG brands, BIG time SEO results. A panel discussion
Updated: May 4th, 2023
Last Thursday, we organized a panel discussion for InboundTO titled BIG Brands, BIG Time SEO Results as part of our Inbound Marketing Toronto event series. Dev Basu, CEO of Powered…

Enterprise SEO interview with Kareem Bonner
Updated: March 21st, 2014
Yesterday I had the pleasure of interviewing Kareem Bonner, who served for 4 years as Business Development Marketing Manager at Dell Canada. Kareem worked with Dell for a total of 12…

#InboundTO Meetup Recap: Develop the Marketing Leader within You
Updated: May 4th, 2023
Last night, we organized the 13th Inbound Marketing Toronto meetup, titled Develop the Marketing Leader within You! We were honoured to have Trina Boos present and answer a wealth of question…

#InboundTO Meetup Recap: Cross-Channel Marketing Like a Boss
Updated: May 4th, 2023
Last Thursday’s Inbound Marketing Toronto meetup featured presentations from myself and Samuel Iannucci, Creative Director at Brand Surgeons. Sponsored by Powered by Search and hosted by BNOTIONS, the event was highly engaging and…

The Dodo Brand: How We Must Adapt to Survive the Future of Marketing – InboundCon
Updated: May 4th, 2023
In his keynote presentation at InboundCon, Fab Dolan (Product Marketing Manager at Google) challenged our assumptions about and provided us with guidance on how to survive the future of marketing.…

#InboundTO Meetup Recap: How to Trend Your Brand for 2014
Updated: September 20th, 2013
Yesterday’s Inbound Marketing Toronto meetup featured presentations from Lannie Le, Creative Director & Partner at Pixel Dreams, and Samuel Iannucci, Creative Director at Brand Surgeons. Sponsored by Powered by Search and hosted by BNOTIONS, the event was…

The 16 Inbound Marketers You Shouldn’t Miss at InboundCon
Updated: August 23rd, 2013
Is your company’s website failing to generate the traffic, leads, and revenues your want? Join us for InboundCon, Canada’s first inbound marketing conference. 4 reasons to get your InboundCon ticket now: 1.…

#InboundTO Meetup Recap: Killer Business Insights from Web Analytics
Updated: August 16th, 2013
Yesterday’s Inbound Marketing Toronto meetup featured presentations from Matthew Hunt (Search Engine Marketing Consultant at Small Business Online Coach), Troy Boileau (SEO & Inbound Marketing Specialist at Powered by Search), and James Standen,…

#InboundTO Meetup Recap: Inbound Marketing and the Future of eCommerce
Updated: June 27th, 2013
Last Thursday’s Inbound Marketing Toronto meetup featured a presentation from Demac Media on why inbound marketing is the future of eCommerce and one from Canada Post on Canadian eShopper Insights. Sponsored by Powered…

#InboundTO meetup recap: What Your Brand Needs: Voice and Visibility
Updated: April 24th, 2013
Last Thursday’s Inbound Marketing Toronto meetup featured four presentations on how you can give your brand a differentiated voice and widen its reach within your target market. I spoke about inbound marketing and…

#InboundTO meetup recap: How to Win with Social Media Marketing
Updated: February 26th, 2013
Last Thursday, Paul Crowe, Dev Basu, and Hamza Khan presented at the second Inbound Marketing Toronto meetup. Paul Crowe, Partner & Strategy Lead at BNOTIONS, spoke about demystifying the science of social…

#InboundTO meetup recap: Supercharge Your Inbound Marketing in 2013
Updated: January 22nd, 2013
Last Thursay, Dev Basu, Hamza Khan, and I organized the first Inbound Marketing Toronto meetup. Hosted at the BNOTIONS office (thanks so much!) and attended by 30 inbound marketing professionals,…