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Author: Alex Rascanu

#InboundTO Meetup Recap: Inbound Marketing and the Future of eCommerce

Last Thursday’s Inbound Marketing Toronto meetup featured a presentation from Demac Media on why inbound marketing is the future of eCommerce and one from Canada Post on Canadian eShopper Insights. Sponsored by Powered by Search and BNOTIONS, the meetup was very well received.     Katie Hudson, Marketing Manager at Demac Media, spoke about […]

Events

#InboundTO meetup recap: What Your Brand Needs: Voice and Visibility

Last Thursday’s Inbound Marketing Toronto meetup featured four presentations on how you can give your brand a differentiated voice and widen its reach within your target market. I spoke about inbound marketing and how we should earn our customers’ attention rather than buy it. Khalid Mokhtarzada, Partner at Pixel Dreams, spoke about branding, visual […]

Events

#InboundTO meetup recap: How to Win with Social Media Marketing

Last Thursday, Paul Crowe, Dev Basu, and Hamza Khan presented at the second Inbound Marketing Toronto meetup. Paul Crowe, Partner & Strategy Lead at BNOTIONS, spoke about demystifying the science of social design. Dev Basu, CEO of Powered by Search, talked about hacking social media marketing and lead generation. Hamza Khan, Digital Community Facilitator at Ryerson […]

Inbound Marketing

#InboundTO meetup recap: Supercharge Your Inbound Marketing in 2013

Last Thursay, Dev Basu, Hamza Khan, and I organized the first Inbound Marketing Toronto meetup. Hosted at the BNOTIONS office (thanks so much!) and attended by 30 inbound marketing professionals, the meetup was very well received: Here’s the “Supercharge Your Inbound Marketing in 2013” presentation that was delivered by Dev […]

Events

Pro Bono Consulting: 5 Nonprofits Chosen

Powered by Search is excited to announce the recipients of our nonprofit pro bono consulting services giveaway!  All of the applications we received were of high caliber: well-written, supported meaningful initiatives, and tangible ways that our SEM expertise could contribute to the ongoing success of their initiatives.  Maybe it was […]

Inbound MarketingPPC Marketing