#InboundTO meetup recap: What Your Brand Needs: Voice and Visibility
by
Last updated: April 24th, 2013
Last Thursday’s Inbound Marketing Toronto meetup featured four presentations on how you can give your brand a differentiated voice and widen its reach within your target market.
I spoke about inbound marketing and how we should earn our customers’ attention rather than buy it.
Khalid Mokhtarzada, Partner at Pixel Dreams, spoke about branding, visual identify, and changing culture.
Shelley Pringle, Principal at Polaris PR, talked about how to get media coverage for your business without resorting to bugging or begging or looking like a fool.
Derek Rider, Business Development Director at Media One Creative, spoke about: 1. using video as a tool to increase engagement in a campaign, 2. a structured and strategic approach to video, and 3. allocating budget – finding the sweet spot between investing in creative and production vs. media buying.
Inbound Marketing: Don’t buy your customers’ attention. Earn it. presentation by Alex Rascanu
The Inbound Marketing Toronto meetup group brings together Toronto`s Digital Marketing, SEO, Social Media, Content Marketing, Media Relations, Start-up Founders, and Online Business Development professionals. Our Twitter hashtag is #InboundTO.
We’d love to have you join us for one of our upcoming monthly meetups. Check out the Inbound Marketing Toronto meetup group for more details.
Do you have a topic or speaker suggestion for the upcoming meetups? Let us know in the comments section below.
If you missed our InboundTO, don’t miss out on our Free 25 minute marketing assessment with us.
What you should do now
Whenever you’re ready…here are 4 ways we can help you grow your B2B software or technology business:
- Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.
- If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.
- If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.
- If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.
