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Author: Goran Popovic

7 Revealing Signs That You Need a Marketing Agency

At Powered by Search, we’ve been lucky enough to speak with thousands of companies interested in growing their business. We’ve noticed that a lot of managers and C-Level execs aren’t sure when to invest in a digital marketing agency. This usually stems from an incomplete understanding of what agencies are capable of, and how they

Inbound Marketing

InboundTO 34 Recap: Enterprise SEO Panel

Our 34th InboundTO event was a blast! An excited audience filled our office with a palpable energy and engaged with a fantastic panel composed of SEO experts from Workopolis, Kobo, Expedia, Staples, and PbS. They didn’t hold back and shared actionable SEO advice that that you’d usually pay thousands of dollars for! Some of the

Events

Learn the Secrets of Running Successful AdWords Campaigns for Multi-Location Businesses

Optimizing an AdWords campaign can be a tricky proposition for multi-location businesses. There have been times where you’ve probably wondered if your company is maximizing its ROI. Though every business will have different needs, here are the best tips your company should follow to ensure the success of its AdWords campaigns: Learn the Secrets of Running Successful AdWords

PPC Marketing

InboundCon Video – Optimization Advice You’ll Actually Use

During last year’s InboundCon, Chris Stolz (Manager of eCommerce Web Analytics & Optimization) gave some amazing CRO tips in his talk, Optimization Advice You’ll Actually Use. Chris created the entire analytics operation from scratch at Hudon’s Bay and Lord & Taylor, so don’t miss out on his enlightening CRO talk below. Also, make sure you don’t miss out on

Events

Video – Think You Know AdWords? 4 Experts Share & Debate Their Tips

If you missed our AdWords webinar last week, don’t worry, we’ve got the full recording below. With world class marketers such as Brad Geddes, Mike Rhodes, John Rampton, and Terry Whalen sharing and debating their best tips, you won’t want to miss this video if you’re interested in generating leads for your business. And don’t forget that we have more webinars

PPC Marketing

InboundTO 23 Recap: Email Marketing Tips You Can’t Ignore

Last week, we hosted our 23rd monthly meet up called InboundTO and had a great time networking with Toronto’s top marketers! If you couldn’t make it out to our packed event (it was -30° after all), here’s the full recap. Making People Laugh for Fun & Profit Vidyard’s Community Marketing Manager Jon Spenceley gave this

Events

10 CRO Tips to Intuitively Boost Conversions

If you weren’t at our InboundTO meetup last month, you missed out on some great advice and a chance to network with Toronto’s awesome digital marketing community. Tiffany Da Silva, our Director of Digital Strategy gave a fantastic CRO talk titled Your Clients are Irrational – 10 CRO Tips to Intuitively Boost Conversions. For everyone who

Conversion Rate Optimization