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6 Strategies for Writing Effective Web Copy

Writing effective web copy is both an art and a science. There’s a degree of artistry to a perfectly composed sentence that can’t be reduced to a set of simple instructions. However, when it comes to persuasive writing, certain strategies have a proven track record of success. If you want to write good copy that

Inbound Marketing

#InboundTO meetup recap: How to Win with Social Media Marketing

Last Thursday, Paul Crowe, Dev Basu, and Hamza Khan presented at the second Inbound Marketing Toronto meetup. Paul Crowe, Partner & Strategy Lead at BNOTIONS, spoke about demystifying the science of social design. Dev Basu, CEO of Powered by Search, talked about hacking social media marketing and lead generation. Hamza Khan, Digital Community Facilitator at Ryerson University, covered in his presentation social

Inbound Marketing

How to Write a Google Reconsideration Request that Gets Accepted [Example]

Recently we’ve been approached by prospects who haven’t had much success with getting their first Google Reconsideration request being accepted, including one brand who had 5 consecutive requests being turned down with the following Google Webmaster Tools message: Dear site owner or webmaster of http://www.REDACTED.com/, We received a request from a site owner to reconsider

Search Engine Optimization

How to Harness Actionable Feedback Online

As with everything in life there is a hard way and an easy way to harness feedback on your online and real world presence.  For the sake of this article we will focus on tackling the online beast, since that’s what I spend my working hours on. Before we start I recommend that you answer

Inbound Marketing

#InboundTO meetup recap: Supercharge Your Inbound Marketing in 2013

Last Thursay, Dev Basu, Hamza Khan, and I organized the first Inbound Marketing Toronto meetup. Hosted at the BNOTIONS office (thanks so much!) and attended by 30 inbound marketing professionals, the meetup was very well received: Here’s the “Supercharge Your Inbound Marketing in 2013” presentation that was delivered by Dev Basu (CEO of Powered by

Events

Pro Bono Consulting: 5 Nonprofits Chosen

Powered by Search is excited to announce the recipients of our nonprofit pro bono consulting services giveaway!  All of the applications we received were of high caliber: well-written, supported meaningful initiatives, and tangible ways that our SEM expertise could contribute to the ongoing success of their initiatives.  Maybe it was the holiday spirit, but most

Inbound MarketingPPC Marketing

Why You Should (or Shouldn’t ) Use List Blogs

In my quest for SEO knowledge I have created a list of blogs to monitor daily.  I have been watching them closely looking for similarities, soaking in expertise, and at times being overwhelmed by the creativity of bloggers.  Trying to discover the subtleties of search I stumbled upon one of my own patterns: I open

EventsInbound Marketing

Powered by Search Celebrates Success as it Turns Three (Media Release)

TORONTO, October 4, 2012  – Young and experienced is usually an oxymoron, but this is not the case for the internet marketing specialists at Powered by Search, an agency that’s turning three tomorrow. “We are thrilled that major corporations such as Public Storage, Delta Hotels, and Primus Telecommunications have come to rely on the company’s expertise,”

EventsInbound Marketing

The 30 Best Local SEO Citation Sources for The United States

The Local Ranking Algorithm is generally centered around the regular on-page and off-page factors attributed to traditional or organic SEO, in addition to an all important factor around local business citations. David Mihm provides a great explanation about why citation is the new link. As local search becomes increasingly more social, user reviews and local

Local SEO