The Saas Marketing Blog

Lately, all of the news about Facebook has been about how they are squeezing publishers by making them “pay to play”. Unless publishers are paying to boost their reach, they…

If you’re using Facebook for your product, service, or organization: congratulations, you’ve found a great way to get your message to a targeted audience. Unfortunately, your content is also competing…

Marketing without without carefully targeting your prospects is basically just guesswork. If you’re speaking to the wrong people, you’re just wasting your marketing budget. Don’t get lost in the dark, here’s…

You know the saying “Silence is golden”?  Well … the exact opposite is true for Facebook. There is nothing worse than putting great content on Facebook and getting silence in return.…