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Free Local SEO Report Card

Local SEO continues to evolve, so how do you stay on top of your game? With frequent changes to search engine algorithms and services, there’s always a lot elements to consider. With our Local SEO Report Card, you’ll be able to grade your efforts and learn all of the latest local tips and tricks. Don’t

Search Engine Optimization

How To Prepare for Canada’s Anti-Spam Law (CASL)

On July 1st, 2014 there will be more than just Canada Day on the minds of Canadian marketers. Aside from celebrating the birthday of our beloved nation, July 1st also marks the day the Canada’s Anti-Spam Legislation (CASL) comes into effect. Although CASL may be the cause of headaches for marketers nationwide, it is actually

Marketing Automation

InboundTO 17 Recap: Industry Experts on UX & CRO

On June 18 2014, the 17th InboundTO event took place at the BNOTIONS headquarters in downtown Toronto. Sponsored by Powered by Search, this month’s InboundTO featured discussions and presentations on UX design and conversion rate optimization. Genco Cebecioglu, CEO & Creative Director at Junction Design, kicked off the evening with a wonderfully engaging talk on

Conversion Rate Optimization

The Starter Guide to PPC Optimization

Managing a PPC account can be overwhelming. VERY overwhelming. There are so many levers and switches that can be adjusted in your account, many of which can have their own articles written about exclusively on their optimization. Buckle up as we dive in to the various different ways you can make the best of your PPC

PPC Marketing

5 Worst Inbound Marketing Practices

It should be apparent that inbound marketing is advantageous for your business. Take it as a fact that it’s as beneficial for your business as breathing is to your very existence. Assuming then that your company has been implementing inbound marketing, you probably have two questions. How do you use inbound effectively and what are

Events

The Worst SEO Advice: 17 SEO Experts Weigh In

The internet is a mysterious black hole of half truths, whole lies, and what often seems more bad than good. Many misconceptions regarding SEO are floating around the internet, which create a lot of confusion about correct best practices that will actually help to achieve results. What better way to clear the air, than with the help of 16

Search Engine Optimization