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Unlock Your Landing Pages’ Potential at InboundTO on Nov. 20

Have you ever wanted to see higher conversion rates from your landing pages? Who am I kidding, of course you have! If you want to learn how, you don’t want to miss out on Powered by Search’s monthly meetup, InboundTO. We’re Hosting the Event You’ve Been Looking For InboundTO 21 : How to Create Amazing Landing Pages that

Events

Trick or Treat: Are You Delighting Your Customers?

The time-honoured tradition of having hordes of children running up to your door and yelling “trick or treat!” is upon us. It’s a day of fun and fright for all, so is there anything that we, as marketers,  can take away from it? Let’s get metaphorical. Pretend your business was a home and the candy

Events

Get Listed With Apple’s New Maps Connect

This past Tuesday Greg Sterling got the skinny from Apple, announcing that they have released Maps Connect, a self-serve local listing portal. Local businesses now have another opportunity to be found through listings with this service. Anyone who uses an iPhone, iPad or Mac desktop has access to Apple Maps, so getting listed and appearing

Search Engine Optimization

Google Penguin 3.0 Update: Where to from here?

After a whole year since the last update, Google has confirmed that they have finally released the Google Penguin 3.0 Update on October 18th. This news has ignited the digital space with comments ranging from, “what update?”, “It has destroyed all my sites”, to “I have finally seen some improvement.” With John Mueller just been

Search Engine Optimization

InboundCon 2014: An Illustrated Synopsis

It’s been nearly 1 month since Powered By Search hosted the second annual InboundCon event, Canada’s premier inbound marketing conference. I attended on behalf of e-commerce agency Le Site, to whom I brought back buckets of tips and tidbits to help elevate and innovate our online marketing strategies. The conference offered useful information on a

Events

13 Rapid Protoyping Tools for Designers

I’m a web designer with a lot of tools in my back pocket. At home, I work on at my own pace on freelance projects that can span months. At work, I’m required to deliver a quick turnaround of high-quality work to maximize the clients budget. The “Fast, Cheap or Good” rule is the trifecta that I struggle to balance

Web Design

12 Amazing Chrome Extensions Designers Need to Have

Need to free up some time? Are you wasting time on manually testing the responsiveness of a new website project? Or saving images and importing them to Adobe Photoshop, or another photo editor, to get pixel dimensions of an image? Or using spell check in Microsoft Word before drafting an email, article or post in your

Web Design

The Ultimate Experts Guide to SEO for Your Multi-Location Business

Are you looking to achieve high rankings through SEO for your multi-location business?  This article will provide you with an ultimate checklist to help you to determine if you are on-point with your Local SEO. This will ensure that your business is the highest top ranking business in Google’s index. The goal of SEO for

Inbound MarketingSearch Engine OptimizationWeb AnalyticsWeb Design