The B2B SaaS Marketing Blog

    Converting Leads with Email Marketing – a Human Approach at InboundTO 23

    Last updated: February 3rd, 2015

    InboundTO Hero image


    Emails are usually the very first interaction between your company and your customers. They give you the chance to really ‘WOW’ a lead by standing out and being different from your competitors. Some people think email marketing is dead. However if you look at the statistics, email marketing is 40 times more effective than Facebook and Twitter combined, according to McKinsey research.

    Email Stats

    InboundTO 23

    This month’s meet up, Converting Leads with Email Marketing – a Human Approach, will teach you how to increase subscribers, open rates, and clicks to your email marketing campaigns by setting up your campaigns to be more ‘human like.’ Our experts will show you actionable strategies and tactics they are currently using so that you can apply the same formula to your campaigns.

    RSVP here – InboundTO 23 is $10.00 to attend, but seating is limited.

    This Month’s Talk

    Making People Laugh For Fun & Profit – Presented by Jon Spenceley, Community Marketing Manager at Vidyard

    As usual, we’ll have a catered networking break and Q & A periods. Make sure you join our Meetup group and bring your business card for a chance to win a copy of Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales with Email Marketing.

    Jon Spenceley


    Jon is the Community Marketing Manager at Vidyard, and is passionate about helping companies get the most out of their video. He’s also cocktail connoisseur, amateur longboarder, and ismoderately popular on Twitter.

    When & Where

    InboundTO 22 will be taking place on Thursday, February 19 at BNOTIONS headquarters, 106 Front St. East, Suite 200. The event will start at 6:15 PM and last for about 2 hours. Doors close at 6:15 PM due to limited seating and high demand. Please arrive at the venue around 6:00 PM to get a seat.

    RSVP early to reserve your spot for the meetup. InboundTO charges a $10.00 admission fee.

    This Month’s Book Giveaway

    Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales with Email Marketing.

     Email Marketing Book

    Free Email Marketing Resource

    If you want to get a head start on learning more about email marketing, be sure to check out our Free Ebook: Ultimate Guide to Inbound Email Marketing.

    What you should do now

    Whenever you’re ready…here are 4 ways we can help you grow your B2B software or technology business:

    1. Claim your Free Marketing Plan. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE Marketing Plan. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to hit your pipeline targets with certainty and predictability.
    2. If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.
    3. If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.
    4. If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.