Learn B2B SaaS Marketing

Top Email Marketing Tools for B2B SaaS Teams

by 

Lauren O'Bryan

Last updated: February 5th, 2024

If you’re tired of sifting through endless lists of generic email marketing tools that don’t quite hit the mark for your B2B SaaS team, your quest stops here. We’ve selected the best SaaS email marketing tools that are best suited for demand generation marketers like you, so you can find the perfect fit for your campaigns.

Let’s dive in and discover the tools that will elevate your email marketing game.

Klaviyo

Klaviyo is a powerful SaaS email marketing tool that’s ideal for e-commerce businesses. It offers over 100 customizable templates and stands out for its user-friendly interface and intuitive features.

Feature highlights include:

• AI-generated content support
• Automated A/B split testing
• Dynamic recommendations tailored to each user
• In-built analytics
• Drag-and-drop email builder
• Customizable sign-up forms
• Detailed customer profiles

Pricing

There are two paid plans and one free plan available. Pricing depends on the number of contacts you need. For example, the email plan costs $ 45/month for 1000-1500 contacts, while the Email and SMS plan costs $ 60/month for the same number of contacts.

Mailerlite

Mailerlite offers an affordable email marketing tool that gives plenty of functionality and value for money.

Feature highlights include:

• Drag-and-drop editor
• AI email generator
• Image library
• Ability to automate campaigns
• Ability to segment your audience, including by timezone preferences
• Campaign analytics, including visual clickmaps

Pricing

Mailerlite has two regular paid plans, one free plan, and one enterprise option for businesses with over 100,000 email subscribers. As usual, the pricing runs along a sliding scale, depending on the number of subscribers you have. For an account with 1000 subscribers, you will pay $13.50/month for the growing Business plan or $27/month for the Advanced plan. You’ll have to speak with a sales representative for Enterprise plan pricing.

Mailchimp

Mailchimp is by far one of the most well-known SaaS email marketing tools available. Therefore, it comes as no surprise that it offers a user-friendly interface, competitive pricing, and a wide range of features.

Feature highlights include:

• Multivariate and A/B split testing
• Pre-built email templates
• 300+ integration opportunities
• Predictive segmentation
• Creative assistant
• Built-in conversion tools
• Robust analytics capabilities

Pricing

There are three paid plan options based on the number of contacts (500 – 250,000+). For example, for 1500 contacts, pricing starts from $26.50/month and goes up to $350/month, depending on the features included.

You are restricted to the number of emails you can send per month; with the lowest-paid plan, you are able to send 10x the number of contacts you have, and for the highest-paid plan that number increases to 15x. So, with a contact list of 1,500, you can send 15,000 monthly emails on the lowest plan.

Convertkit

Convertkit is an email marketing tool specifically designed for individuals and small businesses. It has a super simple user interface, so it’s great for beginners who are likely to get overwhelmed easily.

Feature highlights include:

• Unlimited email broadcasts
• Unlimited lead magnets
• Email template and image library
• A/B split testing
• Resend campaigns
• “Tip jar” that allows you to accept donations

Pricing

With 1000 subscribers, you’ll be paying $29/month for the lowest-tier plan, the Creator, or $59/month for the Creator Pro plan. There is also a forever-free plan, and the best part is the unlimited emails that come with all three plans.

Constant Contact

Constant Contact is another excellent choice for small businesses looking for an effective email marketing tool that’s also easy to use and affordable.

Feature highlights include:

• Drag-and-drop email builder
• A mobile app
• Email autoresponse set up
• Contact segmentation
• Built-in reporting
• A/B split testing

Pricing

There are three paid plans – Lite from $12/month, Standard from $35/month, or Premium from $80/month. The price will increase as your number of contacts increases and there are restrictions on storage and the number of emails you can send per month. For example, the Lite plan allows you to send emails equivalent to 10x the number of contacts you have and you get 1 GB of storage space.

Brevo

Brevo, previously known as Sendinblue, offers a range of CRM functionalities for small to medium-sized businesses, one of which is this email marketing tool.

Feature highlights include:

• Customize the design of your emails or use the templates provided
• Unlimited contacts
• Access to a shared email inbox for your whole team
• Send time optimization based on customer profiles
• Real-time email statistics
• Advanced reporting, including heat maps

Pricing

Brevo has one free plan, two paid plan options, and an enterprise option. All plans allow for unlimited contacts, but the paid plans have a starting amount of 20,000 email sends per month, whereas the free plan gives you a daily cap of 300 email sends. You can increase the number of email sends allowed per month but the pricing of the plan will also increase. The Starter plan begins at $25/month and the Business plan starts at $65/month.

AWeber

AWeber is an easy-to-use email marketing tool for businesses of all sizes. The simple pricing model means you can start with a free plan and gradually upgrade as needed.

Feature highlights include:

• Email templates
• Canva design integration
• A stock image library
• A drag-and-drop builder for emails and sign-up forms
• Automation
• Dynamic content based on customer segmentation
• A/B split testing
• Easy-to-understand reports

Pricing

AWeber has several pricing plan options, starting from $24.99/month for 500-2500 subscribers. This increases to $899/month for larger businesses that want the added benefit of being able to add more subscribers without paying additional fees. You could also make use of the Free plan, but once you acquire more than 500 subscribers, you’ll have to upgrade.

Omnisend

Omnisend is a straightforward and effective email marketing tool for fast-growing e-commerce businesses. They have streamlined the process of building email campaigns and even offer pre-designed templates for automated workflows.

Feature highlights include:

• Professionally designed library of email templates
• Include dynamic content blocks in emails
• Customer segmentation
• Intuitive campaign optimization tools
• A/B split testing
• Advanced reporting and campaign click maps

Pricing

Omnisend have two paid pricing options and one free option. For between 1000-1500 contacts, you’ll pay $25/month for the Standard plan or $59/month for the Pro plan. The Free plan is ideal for someone exploring the platform before making a commitment, however, the functionality is quite restrictive, only allowing up to 250 contacts and 500 email sends per month.
Outstanding Enterprise Email Marketing Tools

HubSpot

HubSpot offers marketing tools for a growing enterprise. You’ll get access to personalized onboarding, 24/7 support, as well as a dedicated customer success manager.

Specialty features and functionality includes:

• Team-based task management and partitioning.
• Personalize your email campaigns based on your HubSpot CRM database.
• Machine learning enhanced A/B testing.
• Customized data capture for business insights.
• Design professional marketing emails without the need for an IT expert.

You’ll also be able to set specific caps and settings for email marketing tasks, ensuring your team doesn’t stray into email overload. In addition, you’ll have a send limit of emails up to 20x the number of contacts you have.

Salesforce

Salesforce’s top-of-the-line enterprise offer gives you the ability to manage multiple businesses with ease. They provide multiple business unit support as well as all the advanced features available with the lower plans.

Specialty features and functionality includes:

• Big data segmentation and analysis.
• Custom user permissions.
• Fine-tune email personalization with AI.
• Integrate all your campaigns and automated messages under one platform.
• Utilize any of the many high-converting email templates.

ActiveCampaign

For enterprise-level marketing that allows for scalability, ActiveCampaign offers a great solution. They provide specialist onboarding support and strategy consultations. In addition, all support requests are assigned priority.

Specialty features and functionality includes:

• Extensive and flexible customization options.
• Send to a wide network with broadcast emails.
• Schedule emails and set up auto-responses for all your contacts or your segments.
• Professional design services.

You will also get unlimited email testing so you can be 100% satisfied with your email campaigns, and frequent deliverability testing. Any email deliverability issues will lead to prompt adjustments.

Brevo Plus

Brevo Plus gives you a customizable enterprise solution so you can stay agile and competitive. You’ll receive expert technical support to get started and get a tailored IP setup.

Specialty features and functionality includes:

• Expert advice in areas like implementation and email deliverability.
• Advanced security settings
• Customizable log retention.
• Advanced events tracking and email trigger functionality.

The Brevo Plus email API allows you to push millions of emails in seconds and guarantees a 99.9% uptime. They also include advanced functionality like automated email format conversions using an inbound parsing webhook.

What You Need in Your SaaS Email Marketing Toolbox

To choose the right tool, you should first have a well-defined email marketing strategy in place. Once you have that sorted, the next step is to ensure the email marketing tool you choose has the necessary features needed to effectively execute your strategy.

A good email marketing tool should have the following key features:

• Seamless integration with your tech stack.
• The ability to segment your audience based on factors like customer behavior, location, preferences, and demographics.
• Access to a variety of email templates that simplify the process of developing email campaigns.
• Automation settings.
• Email and content A/B split testing.
• A detailed reporting and analytics functionality.

In addition to having these essential features, there are several types of emails that are excellent for boosting conversions. We highly recommend incorporating the following email types into your strategy to increase conversions for SaaS trials:

• A welcome email
• A proactive support email
• New lead sequence email
• An unconverted trial email
• A converted trial email

In Summary

Email marketing is only as effective as the strategy that guides it, and that’s where demand generation comes in. By implementing a demand generation strategy, you ensure a steady flow of high-quality leads that you can move further along the sales funnel with email marketing.

We can help you develop your demand generation strategy, tailored to your specific needs and available resources. But, first, why not find out where your SaaS company stands concerning the competition? Take our SaaS scalability score and get an obligation-free assessment of how well you attract, engage, and convert customers.