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Google Penguin 3.0 Update: Where to from here?

After a whole year since the last update, Google has confirmed that they have finally released the Google Penguin 3.0 Update on October 18th. This news has ignited the digital space with comments ranging from, “what update?”, “It has destroyed all my sites”, to “I have finally seen some improvement.” With John Mueller just been

Search Engine Optimization

InboundCon 2014: An Illustrated Synopsis

It’s been nearly 1 month since Powered By Search hosted the second annual InboundCon event, Canada’s premier inbound marketing conference. I attended on behalf of e-commerce agency Le Site, to whom I brought back buckets of tips and tidbits to help elevate and innovate our online marketing strategies. The conference offered useful information on a

Events

13 Rapid Protoyping Tools for Designers

I’m a web designer with a lot of tools in my back pocket. At home, I work on at my own pace on freelance projects that can span months. At work, I’m required to deliver a quick turnaround of high-quality work to maximize the clients budget. The “Fast, Cheap or Good” rule is the trifecta that I struggle to balance

Web Design

12 Amazing Chrome Extensions Designers Need to Have

Need to free up some time? Are you wasting time on manually testing the responsiveness of a new website project? Or saving images and importing them to Adobe Photoshop, or another photo editor, to get pixel dimensions of an image? Or using spell check in Microsoft Word before drafting an email, article or post in your

Web Design

The Ultimate Experts Guide to SEO for Your Multi-Location Business

Are you looking to achieve high rankings through SEO for your multi-location business?  This article will provide you with an ultimate checklist to help you to determine if you are on-point with your Local SEO. This will ensure that your business is the highest top ranking business in Google’s index. The goal of SEO for

Inbound MarketingSearch Engine OptimizationWeb AnalyticsWeb Design

Learn Closely Guarded Paid Search Secrets at InboundTO

Have you ever been intimidated by the sheer concept of paid search marketing? Maybe you think the paid search approach won’t really benefit your company. Or maybe you’re not really sure how it works! We’re Hosting the Perfect Event for You – and It’s FREE Our 20th InbooundTO meet up, Learn Closely Guarded Paid Search

PPC Marketing

How To Make Your Facebook Photos Rise Above the Noise

If you’re using Facebook for your product, service, or organization: congratulations, you’ve found a great way to get your message to a targeted audience. Unfortunately, your content is also competing with Facebook posts from friends, pages, apps, notifications, etc. What happens if the content you’re putting out on Facebook is just getting drowned out by

Inbound Marketing

Number 6 On Twitter: The InboundCon 2014 Recap

We have just finished InboundCon 2014 and we are already getting prepared and excited about InboundCon 2015. Why? Because of the great turn out and awesome response we have received from our guests last week, we want to continue to build Canada’s Premier Inbound Marketing Conference into an event every marketer should attend! InboundCon 2014

Events

Top InboundCon 2014 Tweets

When something is successful people want to make sure everyone knows about it, and that was certainly the case at InboundCon 2014! Up against trends like Ed Sheeran, iPhone6, and #ScotlandDecides, it was unbelievable that #inboundcon got up to #6 on Twitter’s trending topics in all of Canada and reached over 150,000 people. Although there were

Events