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Author: Marc Thomas
Marc Thomas
Updated: January 17, 2023
Most B2B SaaS marketers are dealing with companies where the economic outlook is uncertain and they are being asked to achieve the same pipeline goals or improve marketing ROI but with less budget. It’s only natural that companies are trying to outweather economic turmoil by reducing costs and, as we […]
Marc Thomas
Updated: October 10, 2022
Many SaaS companies struggle with attributing the results they get to the marketing investments they make. A common scenario is that they’re paying a lot for qualified leads on a platform like LinkedIn Ads but they’re not really sure how important that investment is for their acquisition of new customers. […]
Marc Thomas
Updated: July 19, 2022
When we start working with SaaS companies, it’s not uncommon for us to find that their landing pages have extremely poor landing page conversion rates. Sometimes, these are as low as 0.5-1%. The downstream effect of this is that it’s significantly harder to get good-fit customers to connect with your […]
Marc Thomas
Updated: July 27, 2022
SaaS research is one of the most neglected opportunities for marketers. Most SaaS companies can appreciate that understanding their customers helps them provide a better product and service. But actually doing the work to understand customers can often be challenging for SaaS marketers which leads to marketing output that lacks […]
Marc Thomas
Updated: May 30, 2022
Marketing to the developer community is a notoriously difficult task for B2B SaaS companies. Some of the biggest challenges include choosing the right channels to reach them, since they aren’t as active in common social media platforms such as Facebook or LinkedIn (opting to spend more of their time on platforms such as StackOverflow and Reddit).
Marc Thomas
Updated: June 27, 2022
Planning and forecasting are a big part of SaaS marketing, and it’s vital to look ahead and build a strategy that gives you the best chance of achieving your growth goals. If you have a good enough understanding of your analytics, and have a clear idea of where you want […]
Marc Thomas
Updated: May 17, 2022
Winter is coming. The economy is, sooner or later, going to go into recession. This will be rough for SaaS companies. Over the past few years valuations have been rising, investment rounds have been raised hastily and B2B SaaS companies have mostly been in hypergrowth mode. Many companies have already […]
Marc Thomas
Updated: April 19, 2022
Enterprise level SaaS companies with sales-led go-to-market functions sometimes ask us how they can change their go-to-market strategy to be product-led. They’ve heard of enterprise businesses like Adobe and Heroku who moved from sales-led to product-led and are convinced that if they could only make that happen, they too would […]
Marc Thomas
Updated: April 1, 2022
Google Analytics is changing: universal analytics (UA) is going away and is being replaced by Google Analytics 4 (GA4). GA4 represents a totally new way of thinking about analytics for everyone. It’s a scary change for many because from July 2023, their current analytics setup will no longer collect additional […]
Marc Thomas
Updated: January 21, 2022
It’s extremely difficult to speak to everyone at once — but that’s what a lot of B2B SaaS companies try to do when they have multiple customer profiles. As a result, they create one-size-fits-all marketing that doesn’t speak to anyone. Many companies have products with good traction that serve […]
