The Saas Marketing Blog

Articles by Marc Thomas

The 3×10 Method: How to Improve Marketing ROI 89% Without Spending More

The 3×10 Method: How to Improve Marketing ROI 89% Without Spending More

Updated: May 3rd, 2023

Most B2B SaaS marketers are dealing with companies where the economic outlook is uncertain and they are being asked to achieve the same pipeline goals or improve marketing ROI but…

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Self-reported attribution doesn’t work. You need an attribution narrative instead.

Self-reported attribution doesn’t work. You need an attribution narrative instead.

Updated: September 9th, 2022

Many SaaS companies struggle with attributing the results they get to the marketing investments they make. A common scenario is that they’re paying a lot for qualified leads on a…

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Boring, unsexy, incredibly effective: How to improve your SaaS landing page conversion rate

Boring, unsexy, incredibly effective: How to improve your SaaS landing page conversion rate

Updated: January 19th, 2024

When we start working with SaaS companies, it’s not uncommon for us to find that their landing pages have extremely poor landing page conversion rates. Sometimes, these are as low…

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SaaS Research: ‘Talk to customers’ is good advice but it’s not enough

SaaS Research: ‘Talk to customers’ is good advice but it’s not enough

Updated: October 3rd, 2023

SaaS research is one of the most neglected opportunities for marketers. Most SaaS companies can appreciate that understanding their customers helps them provide a better product and service. But actually…

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How we run PPC for developer focused SaaS products

How we run PPC for developer focused SaaS products

Updated: May 30th, 2022

Marketing to the developer community is a notoriously difficult task for B2B SaaS companies. Some of the biggest challenges include choosing the right channels to reach them, since they aren’t as active in common social media platforms such as Facebook or LinkedIn (opting to spend more of their time on platforms such as StackOverflow and Reddit).

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The Lead Waterfall: How to measure your pace to goals (and what to do when it’s going wrong)

The Lead Waterfall: How to measure your pace to goals (and what to do when it’s going wrong)

Updated: January 19th, 2024

Planning and forecasting are a big part of SaaS marketing, and it’s vital to look ahead and build a strategy that gives you the best chance of achieving your growth…

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B2B SaaS Marketing in a recession: How to make investments when the economy is rough

B2B SaaS Marketing in a recession: How to make investments when the economy is rough

Updated: October 27th, 2023

Over the past few years valuations have been rising, investment rounds have been raised hastily and B2B SaaS companies have mostly been in hypergrowth mode. Many companies have already started…

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How enterprise SaaS can pivot from a sales-led go-to-market to product-led GTM

How enterprise SaaS can pivot from a sales-led go-to-market to product-led GTM

Updated: April 4th, 2022

Enterprise level SaaS companies with sales-led go-to-market functions sometimes ask us how they can change their go-to-market strategy to be product-led. They’ve heard of enterprise businesses like Adobe and Heroku…

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How to make the migration to Google Analytics 4 a competitive advantage for your SaaS

How to make the migration to Google Analytics 4 a competitive advantage for your SaaS

Updated: July 10th, 2023

Google Analytics is changing: universal analytics (UA) is going away and is being replaced by Google Analytics 4 (GA4). GA4 represents a totally new way of thinking about analytics for…

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How to position a SaaS when there are multiple customer profiles (Plus: template for choosing the right market)

How to position a SaaS when there are multiple customer profiles (Plus: template for choosing the right market)

Updated: December 20th, 2021

It’s extremely difficult to speak to everyone at once — but that’s what a lot of B2B SaaS companies try to do when they have multiple customer profiles. As a…

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How to Diagnose a Sudden Drop in Leads in B2B SaaS

How to Diagnose a Sudden Drop in Leads in B2B SaaS

Updated: September 1st, 2021

July 2021 was one of the worst months in recent memory for B2B SaaS marketers. Almost everyone in my network was sharing horror stories about sudden drops in leads. It…

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How Rand Fishkin is changing the way he builds companies

How Rand Fishkin is changing the way he builds companies

Updated: August 25th, 2021

Most people in marketing know the name Rand Fishkin, but like all people in the public eye. There’s a lot more to Rand the person than they think. Rand was…

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