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Author: Marc Thomas

Building an Engine for Predictable Growth: How We Help VC & Private Equity Firms Generate Better Returns on Their B2B SaaS Investments

For growth private equity firms, there’s often a gap in time between when they acquire a company and when it begins to grow rapidly. The overarching problem they consistently face is: that gap in time is too long. Growth private equity firms typically have no more than five to seven years to exit their portfolio

Inbound Marketing

Fractional CMO for B2B SaaS: Get Predictable Growth

There are two common scenarios we see among B2B SaaS companies who look for a Fractional CMO: They can afford a team for execution OR a full-time CMO, but not both. Their executive team (often including their CMO) wants an outside perspective to understand additional opportunities for growth. Recently, we’ve begun offering the service equivalent of

Marketing Automation

How to Tackle SaaS Homepage Design for Your B2B SaaS Company

Your SaaS website’s homepage is where the relationship with your customers begins. Having a homepage that’s clear about who you are and what you do is critical for gaining trust with prospects. But when it comes to B2B SaaS homepage design, many companies waste time chasing the latest design elements and templates rather than thinking

Conversion Rate OptimizationSearch Engine OptimizationWeb Design