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What Do Changes to Google Business Filtering Mean for You?

A Google Business page listing can make the difference between a customer discovering your company and your firm remaining in obscurity. Over the past year, Google has been tinkering with the Business listings – over the summer, the search engine giant reduced the number of local results displayed from seven to just three. In the

BlogLocal SEO

AdWords’ Holiday Gift: Scripts Are Now Available for YouTube

The holiday gift-giving season has come a couple of weeks early. This week, AdWords announced that it’s releasing AdWords scripts support for TrueView and six-second bumper ads. Some of you reading this might be saying, “Wow, that’s great news!” Others might be scratching their heads and wondering how this news applies to them. Read on

BlogSearch Engine OptimizationWeb Analytics

Why Your Site’s Jump in Traffic Referrals May Be Spam

Bad news. Your Google Analytics Traffic Referrals report may be useless. Right now we’re seeing a rise in traffic referral spam attacks, which is frustrating business owners and webmasters. While some hackers find this hilarious, the rest of us just aren’t laughing. Referrer spam is falsifying sales leads, spreading malware, and creating phishing sites. What

Web Analytics

How Google’s Ad Customizer Toolbox Can Boost Your CTR

With 2017 just around the corner, we’ve seen a roll-out of new capabilities from AdWords that’s sure to crank up the performance of any PPC campaign. Straddling the line between programming and feed-based advertising, AdWords’ new ad customizer features offer brand new ways to streamline your web campaign. Now, customizers are not a new thing

BlogPPC Marketing

Game Changer – Google’s New Local Ads

It looks like Google is testing a new local ads format in the search results and it could be a game changer.   What Google is testing is captured below with a screenshot: You can see they added 3 local paid ad listings above the fold with a map.  This new local sponsored ads Google is testing

Local SEO