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Michael Smith Last updated: June 19, 2020 How to budget for search engine optimization (SEO) is a topic that’s been coming up a lot lately in our conversations with SaaS founders and marketing managers. And when we looked at the existing articles on this topic, we realized essentially all of them omit the thing these SaaS companies are trying to understand: how do …
Michael Smith Last updated: June 19, 2020 Most of the conversation in SEO is about how to get to the top, not about how to stay there. But for SaaS companies that do reach position one for their bottom of the funnel keywords, very often they’ll shift their focus away from those terms to tackle other terms higher in the funnel. The …
Brandon Coward Last updated: April 12, 2021 While most SaaS companies think they are doing remarketing properly — for example, by having a “demo request” CTA follow site visitors around the web — they are not. The core mistake they are making is that they use a one-size-fits-all approach that completely disregards the fact that their audiences are made up of people …
Brandon Coward Last updated: May 25, 2020 In this article, we provide an analysis of the paid search strategies of two best-in-class SaaS companies. We discuss what each company did well throughout their funnel, where we found mistakes and missed opportunities, and what we’d do differently if they were our client (including mocked up examples of how we’d update their landing page …
Michael Smith Last updated: May 25, 2020 For many of the B2B SaaS companies we work with, the technical side of search engine optimization (SEO) takes a backseat to the other, more commonly understood areas of SEO like content marketing or doing backlink outreach. And who can blame them? The language and process of doing technical SEO is, well, technical. Often companies go along paying minimal …
Brandon Coward Last updated: May 25, 2020 We’ve noticed that many SaaS companies make changes to their PPC campaigns too soon, and without ever having established a baseline to measure performance. They’ll wait a period of time — a day, a week, or sometimes a few hours — and say it’s not working because they’re not getting enough clicks, or the clicks …
Dev Basu Last updated: August 17, 2020 When we talk to B2B SaaS founders and marketers who are considering working with us, one of the decisions many of them wrestle with is whether to get outside marketing help from an agency like us, or from a solo consultant. Yes, we are an agency, but we don’t think that means that every company …
Dev Basu Last updated: December 18, 2020 Recently we hosted a webinar for B2B SaaS companies about how to crisis-proof your business during this COVID-19 outbreak and market downturn. We were joined by 30 SaaS leaders in our network and to kick things off we asked them what the hardest part about this crisis has been for them. In summary, here’s what they …
Dev Basu Last updated: December 18, 2020 In today’s live town hall, we were joined by clients and the greater SaaS community to discuss strategies to combat Demo and Trial pipeline vanishing Customers cancelling and churning Marketing campaign ROI tanking We also share what we’re seeing across the board with the multiple SaaS companies we advise, including A Pipeline Stimulus Checklist …
Michael Smith Last updated: May 25, 2020 Between Moz, Backlinko, and Ahrefs, there are many great resources that explain the process for doing SaaS keyword research, but we’ve noticed that the majority of them skip what we see as the first crucial step. The first step is to talk to the people in your company who talk to customers (sales and customer success teams). …
