Kevin Kai Last updated: October 24, 2019 Two sides to the circle of re-targeting: On-Site re-targeting Website – If someone completes an action on your website they are more likely to buy. This is why for most website’s returning visitors convert higher than first time visitors. User completes an action like a purchase User abandons the shopping cart User browses a product …
Ryan LeClaire Last updated: October 24, 2019 Ryan LeClaire Last updated: August 27, 2019 Merchants added more than290 million products to Shopify last year. So how do you make sure search engines can find your products in all that noise? Shopify’s premier package, Shopify Plus, is enormously popular for the ease-of-use and customization it offers. Yet, some sellers feel that their products haven’t been shown any new love from …
Ryan LeClaire Last updated: September 8, 2019 Will using Adobe Enterprise Manager (AEM) help your search engine optimization? Yes. But, will implementing it in the wrong way cost you your SEO ranking, and undo everything you’ve already achieved? Absolutely. Failing to invest the time, thought, and data into your transition can cost you hundreds of thousands of dollars in re-work. It can …
Ryan LeClaire Last updated: May 15, 2017 The Problem: Getting Google to Recognize a Household Name It’s hard to imagine Google not recognizing a name that everybody knows. But that’s exactly what was happening to RE/MAX. You see their signs on lawns and billboards everywhere around town, but if you Googled realtors in your city, the name RE/MAX was nowhere to be …
Ryan LeClaire Last updated: September 8, 2019 Did you know that less than half (44%) of surveyed businesses can measure their paid search ROI? Measuring the impact of any digital marketing is essential, because success is “maintained,” not “achieved.” It’s like going to the gym. You don’t stop once you’ve seen results. You have to keep going just to maintain them. Most …
Matthew Hunt Last updated: May 10, 2017 Is your franchise NOT getting as many phone calls as you need it to? Not getting enough phone leads is a major problem for many franchisors. When they struggle to not get enough leads it makes it harder to prove ROI and to sell new franchises, which leads to stunted growth. Even worse, when your …
Matthew Hunt Last updated: May 10, 2017 Many people DO NOT realize all the amazing targeting options available in AdWords. AdWords has put a lot effort to keep up with all the options available with Facebook advertising. Look at the AdWords targeting options infographic below to see all the different options available. From our experience, most advertisers are not leveraging these options …
Ryan LeClaire Last updated: February 17, 2017 Sometimes, you’re lucky enough to meet people who inspire you to do more. That’s what happened when I met the people from Furniture Bank. Powered By Search encourages its team to get involved with charities. So a few of us started looking for a charity who needed help with their website or social media. And …
Ryan LeClaire Last updated: August 27, 2019 Are your mobile ads intrusive? If so, it’s time to change that. Google’s new mobile Interstitials Penalty takes effect today and will impact how advertisers position their mobile ads. “Starting today, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as high,” announced …
