Ryan LeClaire Last updated: August 27, 2019 Are your mobile ads intrusive? If so, it’s time to change that. Google’s new mobile Interstitials Penalty takes effect today and will impact how advertisers position their mobile ads. “Starting today, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as high,” announced …
Ryan LeClaire Last updated: August 27, 2019 A Facebook-commissioned Nielsen study of global Facebook data found that 1 billion people use Messenger each month. The same study also found that 56% of those surveyed would rather message than call customer service. Earlier this year, Google made it easier for your customers to send you a message, by adding the ability to message …
Matthew Hunt Last updated: August 27, 2019 A Google Business page listing can make the difference between a customer discovering your company and your firm remaining in obscurity. Over the past year, Google has been tinkering with the Business listings – over the summer, the search engine giant reduced the number of local results displayed from seven to just three. In the …
Matthew Hunt Last updated: December 16, 2016 The holiday gift-giving season has come a couple of weeks early. This week, AdWords announced that it’s releasing AdWords scripts support for TrueView and six-second bumper ads. Some of you reading this might be saying, “Wow, that’s great news!” Others might be scratching their heads and wondering how this news applies to them. Read on …
Rachel Levy Sarfin Last updated: August 27, 2019 You know having a website isn’t enough anymore. You most likely have at least one website, a mobile website, and perhaps even an app. These digital properties offer customers a way to find you easily and quickly online. Having more than one website can be tricky to track, though. To see the visibility statistics for …
Allie Bell Last updated: August 27, 2019 Bad news. Your Google Analytics Traffic Referrals report may be useless. Right now we’re seeing a rise in traffic referral spam attacks, which is frustrating business owners and webmasters. While some hackers find this hilarious, the rest of us just aren’t laughing. Referrer spam is falsifying sales leads, spreading malware, and creating phishing sites. What …
PbS Staff Last updated: December 5, 2016 With 2017 just around the corner, we’ve seen a roll-out of new capabilities from AdWords that’s sure to crank up the performance of any PPC campaign. Straddling the line between programming and feed-based advertising, AdWords’ new ad customizer features offer brand new ways to streamline your web campaign. Now, customizers are not a new thing …
PbS Staff Last updated: August 27, 2019 If you’re a business owner looking for a better way to keep your customers close, Google might have just the tool for you. The tech giant is rolling out a new direct-to-business messaging feature on its search engine this holiday season: Google My Business will now make it possible for consumers to message businesses in …
Ryan LeClaire Last updated: August 27, 2019 LinkedIn is making it easier for you to send sponsored direct messages, which gets you directly into your target market’s inbox at a scaleable price. Previously, you could send sponsored direct messages via LinkedIn. But you had to go through a LinkedIn account representative who would create a Sponsored InMail. Now, you can send them …
Matthew Hunt Last updated: November 12, 2016 It looks like Google is testing a new local ads format in the search results and it could be a game changer. What Google is testing is captured below with a screenshot: You can see they added 3 local paid ad listings above the fold with a map. This new local sponsored ads Google is testing …
