How are your landing pages performing? Are they lean, mean, lead-generating machines? Or are they just kind of sitting there, underperforming and underwhelming? Crafting the perfect landing page is an art and a science. You need to combine stylish and intuitive design elements, with every single element in place to push people to contact you. […]
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Use SCENT to Match Landing Pages to Ad Creative A confused mind never buys. When a user is directed to your website, they aren’t thinking. One of the most preventable mistakes businesses make is the poor connection between their ads and their landing pages. At the end of the day, the connection between the ad and the […]
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They say if you want to go fast, go alone. If you want to go far, go together. In the world of digital marketing, there’s no substitute for the value of being around other creative people. You get new ideas, make new contacts, and go back to work, ready to kick some serious ADDTHIS . […]
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They say bosses only listen to “WIIFM”… What’s in it for me? If you’re wondering how to convince your boss to send you to InboundCon, you simply have to show them the benefits and make a business case for the return on investment. That’s speaking their language. To help you make that case, we’ve provided […]
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6 months ago, Google announced its Accelerated Mobile Pages Project (AMP) and it’s move towards faster mobile versions of webpages in the “Top Stories” section of search results. This week, they released an early preview of expanded AMP support across the entire search results pages. You’ll now notice AMPs in the blue links next to […]
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Google has released 3 much-hyped AdWords updates that they’re calling “the biggest update to our ad creative since we introduced AdWords more than 15 years ago.” The updates are designed to meet advertisers needs, as the global shift towards mobile-first search continues to dominate the market. This latest update includes: Expanded Text Ads Responsive Display […]
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Google My Business revealed a new graphical import summary screen that helps you, “review a summary of your spreadsheet’s changes in the simplified import preview screen.” This can potentially be a massive time-saver and streamlined way to manage multiple locations. “We’re excited about the transparency Google My Business is providing in helping multi-location brands understand […]
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Ever wonder how many of your customers start a sale on their phone, then switch to a tablet? Should that count as a dropped conversion? Well, now you don’t have to wonder. Google recently announced that cross-device conversions will be automatically included in the Conversions column. Cross-device conversions: What Have You Been Missing? This is […]
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