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Google May Be Focusing More on Mobile Sites. Should You?

56% of all the web’s browsing now comes from our mobile devices. So predictably, Google recently announced that they have started testing a mobile-first index. This is a big shift that would see Google starting with your mobile site, and then looking at the desktop site when there is no mobile. “To make our results


Instagram Shopping Will Soon Bring Users to Your Online Store

Instagram knows that 84% of smartphone users in the US browse, research or compare products on their phones. They want to be the bridge that connects them to your store, so they’re experimenting with the tools to do so. “Starting next week, we’re testing a way for our community to learn more about the items


InboundCon 2016 Decks & Notes

Thank you to all that attended InboundCon 2016. It was a huge success and we couldn’t have done it without all attendees, speakers and the amazing Powered by Search team. Below are the notes we took on each speaker’s talk + their decks for InboundCon 2016. Lots of love went into compiling these epic notes


Three Google Updates, and How They Impact Your TV Ads and Foot Traffic

Google is now giving advertisers the ability to track their TV and Youtube campaigns with the same tool. They are also helping businesses close the loop between online ads and on-site sales. “Mobile phones have created new ways for consumers to engage with brands, often blurring the physical and digital worlds. People research products online

Conversion Rate Optimization

What the Latest Google Updates Will Mean for Your Yelp Reviews

You take pride in your business’ good name and strong reviews. But are you about to lose them? Google recently announced updates to their local reviews schema guidelines. The biggest change business owners should take note of is only reviews that are “directly produced by your site” can have local reviews markup. These changes also

Local SEO