Articles by Jessica Boisvenue
How to diagnose a drop in paid media conversions
by
Updated: March 17th, 2026
Many B2B SaaS companies will see a drop in conversions from PPC from time to time. In a previous article, we discussed how to diagnose a drop in leads –…
How to Create Lead Magnet Thank You Pages That Convert to Trial and Demo Signups
by
Updated: March 17th, 2026
Offering free lead magnets in exchange for contact information is one of the most common approaches for acquiring MQLs. B2B SaaS companies spend a lot of money on creating reports…
The “Boomerang Method” Remarketing Strategy for SaaS
by
Updated: March 17th, 2026
Remarketing used to be easy, but it’s now much more challenging to get predictable results as cookies are being depreciated, privacy laws are becoming stricter, and ad platforms, web browsers,…
B2B SaaS LinkedIn Ads: Why Your Campaigns Aren’t Working and What to Do About It
by
Updated: March 17th, 2026
LinkedIn ads are certainly more expensive than they were several years ago and many of the SaaS marketers that come to us are disappointed by their ROI. However, we’ve found…