Articles by Jessica Boisvenue
How to diagnose a drop in paid media conversions
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Updated: October 8th, 2021
Many B2B SaaS companies will see a drop in conversions from PPC from time to time. In a previous article, we discussed how to diagnose a drop in leads –…
How to Create Lead Magnet Thank You Pages That Convert to Trial and Demo Signups
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Updated: November 23rd, 2023
Offering free lead magnets in exchange for contact information is one of the most common approaches for acquiring MQLs. B2B SaaS companies spend a lot of money on creating reports…
B2B SaaS LinkedIn Ads: Why Your Campaigns Aren’t Working and What to Do About It
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Updated: May 27th, 2024
LinkedIn ads are certainly more expensive than they were several years ago and many of the SaaS marketers that come to us are disappointed by their ROI. However, we’ve found…