Jessica Boisvenue, Author at Powered by Search

How to diagnose a drop in paid media conversions

Jessica Boisvenue Updated: June 22, 2022

Many B2B SaaS companies will see a drop in conversions from PPC from time to time. In a previous article, we discussed how to diagnose a drop in leads – but nowhere is this scarier for a marketing team than when they’re investing large portions of their budget into a […]

PPC Marketing

How to Create Lead Magnet Thank You Pages That Convert to Trial and Demo Signups

Jessica Boisvenue Updated: April 26, 2021

Offering free lead magnets in exchange for contact information is one of the most common approaches for acquiring MQLs. B2B SaaS companies spend a lot of money on creating reports and white papers that are automatically sent via email when people fill out a form. Typically, prospects who fill out […]

Conversion Rate Optimization

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How to diagnose a drop in paid media conversions

How to Create Lead Magnet Thank You Pages That Convert to Trial and Demo Signups