The B2B SaaS Marketing Blog

Technical SEO Services for B2B SaaS: Our Process and #1 Learning

Technical SEO Services for B2B SaaS: Our Process and #1 Learning

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Updated: April 17th, 2020

For many of the B2B SaaS companies we work with, the technical side of search engine optimization (SEO) takes a backseat to the other, more commonly understood areas of SEO like…

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SaaS PPC Campaigns Falling Flat? Here’s Our Exact SaaS PPC Optimization Process

SaaS PPC Campaigns Falling Flat? Here’s Our Exact SaaS PPC Optimization Process

Updated: February 15th, 2024

Most SaaS marketers fall into one of two camps: they’re terrified of PPC for SaaS because they think it’s expensive – even if it sends great highly qualified leads to…

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Marketing Agency vs. Marketing Consultant: Common Misconceptions and Specific Use Cases for One or the Other

Marketing Agency vs. Marketing Consultant: Common Misconceptions and Specific Use Cases for One or the Other

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Updated: September 13th, 2023

When we talk to B2B SaaS founders and marketers who are considering working with us, one of the decisions many of them wrestle with is whether to get outside marketing…

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A 16 Week Action Plan to Crisis Proof Your SaaS Business Right Now

A 16 Week Action Plan to Crisis Proof Your SaaS Business Right Now

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Updated: April 1st, 2020

Recently we hosted a webinar for B2B SaaS companies about how to crisis-proof your business during this COVID-19 outbreak and market downturn. We were joined by 30 SaaS leaders in our…

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How to Crisis Proof Your SaaS Business [Video]

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Updated: May 3rd, 2023

In today’s live town hall, we were joined by clients and the greater SaaS community to discuss strategies to combat Demo and Trial pipeline vanishing Customers cancelling and churning Marketing…

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The Crucial Step Often Missed in B2B SaaS Keyword Research (Plus Our 5-Step Research Process)

The Crucial Step Often Missed in B2B SaaS Keyword Research (Plus Our 5-Step Research Process)

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Updated: April 26th, 2024

Between Moz, Backlinko, and Ahrefs, there are many great resources that explain the process for doing SaaS keyword research, but we’ve noticed that the majority of them skip what we…

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B2B SaaS Link Building Strategies That Actually Work In 2024

B2B SaaS Link Building Strategies That Actually Work In 2024

Updated: May 27th, 2024

There’s overwhelming evidence that links can help your content rank higher, which will ultimately make your overall strategy much more effective. The only problem is that many SaaS companies we…

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B2B SaaS Content Strategy: How to Map Your Content to Each Phase of the Funnel

B2B SaaS Content Strategy: How to Map Your Content to Each Phase of the Funnel

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Updated: April 26th, 2024

There are typically three camps of companies who do SaaS content marketing: Those who produce occasional content with an unstructured approach. Those who produce regular content with a semi-structured approach…

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SaaS SEO Mistakes: 9 Areas Where B2B Companies Can Fumble Without Knowing It

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Updated: April 26th, 2024

In the intricate world of search engine optimization (SEO), we think learning about what not to do is particularly useful for achieving better results. This is because even if you’re following…

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How to Identify Your Best Customers: A Systematic Process for B2B SaaS Companies

How to Identify Your Best Customers: A Systematic Process for B2B SaaS Companies

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Updated: October 3rd, 2023

For B2B SaaS companies, “identifying your best customers” is often an ambiguous endeavor. At best, most will create SaaS buyer personas to base their marketing around — but there’s a lack…

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How to Increase Conversions in B2B SaaS Trials: 6 Must-Have Customer Lifecycle Emails

How to Increase Conversions in B2B SaaS Trials: 6 Must-Have Customer Lifecycle Emails

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Updated: January 19th, 2024

You may be familiar with the concept of “crossing the chasm”, which describes the challenge of transitioning from only having “early adopters” as customers, to gaining traction with the “early…

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B2B SaaS Positioning Canvas: Clarify Positioning with This Tool (Before You Blame Product-Market Fit)

B2B SaaS Positioning Canvas: Clarify Positioning with This Tool (Before You Blame Product-Market Fit)

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Updated: September 19th, 2023

The abstract, cerebral nature of positioning as a concept makes it difficult for many companies to approach defining it for their business. We know this because we continue to see…

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