The Crucial Step Often Missed in B2B SaaS Keyword Research (Plus Our 5-Step Research Process)
Updated: October 3rd, 2023
Between Moz, Backlinko, and Ahrefs, there are many great resources that explain the process for doing SaaS keyword research, but we’ve noticed that the majority of them skip what we…
Backlink Strategy: A Focused Guide for B2B SaaS Companies
Updated: October 3rd, 2023
When we discuss backlink strategy with our clients, they’ve typically been feeling a number of the following pain points related to backlinks: No one on their team has built backlinks before They…
B2B SaaS Content Strategy: How to Map Your Content to Each Phase of the Funnel
Updated: December 14th, 2023
There are typically three camps of companies who do SaaS content marketing: Those who produce occasional content with an unstructured approach. Those who produce regular content with a semi-structured approach…
SaaS SEO Mistakes: 9 Areas Where B2B Companies Can Fumble Without Knowing It
Updated: October 3rd, 2023
In the intricate world of search engine optimization (SEO), we think learning about what not to do is particularly useful for achieving better results. This is because even if you’re following…
How to Identify Your Best Customers: A Systematic Process for B2B SaaS Companies
Updated: October 3rd, 2023
For B2B SaaS companies, “identifying your best customers” is often an ambiguous endeavor. At best, most will create SaaS buyer personas to base their marketing around — but there’s a lack…
How to Increase Conversions in B2B SaaS Trials: 6 Must-Have Customer Lifecycle Emails
Updated: January 19th, 2024
You may be familiar with the concept of “crossing the chasm”, which describes the challenge of transitioning from only having “early adopters” as customers, to gaining traction with the “early…
Updated: September 19th, 2023
The abstract, cerebral nature of positioning as a concept makes it difficult for many companies to approach defining it for their business. We know this because we continue to see…
Our 7 Step Account Based Marketing Strategy for B2B SaaS (Plus 10 Mistakes to Avoid)
Updated: January 8th, 2024
In this article, you’ll get our 7-step account based marketing (ABM) strategy for B2B SaaS, including: How to segment your target account lists based on your customer personas. How to break…
Facebook Ads for B2B SaaS: Creating Advanced Audiences and the 80/20 of Messaging That Works
Updated: January 3rd, 2020
Many companies will write off Facebook ads for SaaS as a viable channel for reaching potential customers. Frequently, they’ve either tried running a Facebook ads campaign that hasn’t worked or…
B2B SaaS Content Marketing: 10 Principles to Generate Leads Through SEO
Updated: December 14th, 2023
For B2B SaaS companies struggling to realize results through SEO, the most common frustrations we hear of in our conversations are: They’re investing resources to produce SEO content and they’d…
Updated: December 9th, 2019
If you’re going to allocate serious budget to an agency to handle your digital marketing, you should have a clear idea of what it would actually be like to work…
SEO Strategy for B2B SaaS: Tying KPIs to Revenue and Prioritizing Actions That Drive Results
Updated: February 15th, 2024
Effective SEO strategy for B2B SaaS companies is not about jumping in and doing everything under the sun. Yes, your site needs to: Be technically healthy for search engines to…