The B2B SaaS Marketing Blog

Structure Studios, based in Nevada, specializes in turning 2D drawings and blueprints into navigable 3D environments for landscaping contractors. When they first approached us, they’d been experiencing a number of…

During a recent conversation, a SaaS CEO was explaining to us that he’d just hired a new head of content, and the new hire wanted to create some white papers…

B2B SaaS companies are currently re-accelerating as demand picks up again in 2024, yet to achieve those goals, many of them need additional bench strength to aid their current team.…

Many B2B SaaS companies we talk to struggle to drive leads with their lead magnets. For prospects to convert into customers, they need to feel a sense of certainty that…

When it comes to making decisions about how to allocate marketing budget based on performance, understanding the conversion paths that prospects take on the way to becoming customers is essential. But during…

There’s a tendency among B2B SaaS companies to switch off marketing to prospects once they’ve signed up for a demo. At this stage, it becomes the sales team’s responsibility to…

There’s a lot of talk in the digital marketing world about the importance of better collaboration between paid advertising and search engine optimization (SEO) teams, but in the B2B SaaS…

Most SaaS companies fall into two camps when it comes to competitor comparison landing pages. Camp 1 doesn’t make them because they think they’re an unethical potshot at their competitors. Camp…

How to budget for search engine optimization (SEO) is a topic that’s been coming up a lot lately in our conversations with SaaS founders and marketing managers. And when we…

Most of the conversation in SEO is about how to get to the top, not about how to stay there. But for SaaS companies that do reach position one for…

While most SaaS companies think they are doing remarketing properly — for example, by having a “demo request” CTA follow site visitors around the web — they are not. The…

In this article, we provide an analysis of the paid search strategies of two best-in-class SaaS companies. We discuss what each company did well throughout their funnel, where we found…