The B2B SaaS Marketing Blog

Our 7 Step Account Based Marketing Strategy for B2B SaaS (Plus 10 Mistakes to Avoid)

Our 7 Step Account Based Marketing Strategy for B2B SaaS (Plus 10 Mistakes to Avoid)

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Updated: January 8th, 2024

In this article, you’ll get our 7-step account based marketing (ABM) strategy for B2B SaaS, including: How to segment your target account lists based on your customer personas. How to break…

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Facebook Ads for B2B SaaS: Creating Advanced Audiences and the 80/20 of Messaging That Works

Facebook Ads for B2B SaaS: Creating Advanced Audiences and the 80/20 of Messaging That Works

Updated: January 3rd, 2020

Many companies will write off Facebook ads for SaaS as a viable channel for reaching potential customers. Frequently, they’ve either tried running a Facebook ads campaign that hasn’t worked or…

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B2B SaaS Content Marketing: 10 Principles to Generate Leads Through SEO

B2B SaaS Content Marketing: 10 Principles to Generate Leads Through SEO

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Updated: April 26th, 2024

For B2B SaaS companies struggling to realize results through SEO, the most common frustrations we hear of in our conversations are: They’re investing resources to produce SEO content and they’d…

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Customer-Content Fit and Journey-Offer Fit Workshops: Examples of What It’s like to Work with Powered by Search

Customer-Content Fit and Journey-Offer Fit Workshops: Examples of What It’s like to Work with Powered by Search

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Updated: December 9th, 2019

If you’re going to allocate serious budget to an agency to handle your digital marketing, you should have a clear idea of what it would actually be like to work…

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SEO Strategy for B2B SaaS: Tying KPIs to Revenue and Prioritizing Actions That Drive Results

SEO Strategy for B2B SaaS: Tying KPIs to Revenue and Prioritizing Actions That Drive Results

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Updated: February 15th, 2024

Effective SEO strategy for B2B SaaS companies is not about jumping in and doing everything under the sun. Yes, your site needs to: Be technically healthy for search engines to…

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Creating the Perfect SaaS Landing Page Isn’t Enough. Here’s How to Map Your Pages to Your Sales Funnel.

Creating the Perfect SaaS Landing Page Isn’t Enough. Here’s How to Map Your Pages to Your Sales Funnel.

Updated: November 7th, 2019

While we agree with the commonly accepted guidelines for crafting landing pages, there is an additional layer to setting up SaaS landing pages that seems to go under the radar.…

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How to build B2B SaaS Buyer Personas – and our system for fixing bad personas

How to build B2B SaaS Buyer Personas – and our system for fixing bad personas

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Updated: January 8th, 2024

  Here’s a common scenario we see: you’ve gone to the effort and expense to develop your SaaS buyer personas. You’ve created content for your ads and web pages that’s…

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Customer-Channel Fit: How to Identify the Right B2B SaaS Marketing Channels

Customer-Channel Fit: How to Identify the Right B2B SaaS Marketing Channels

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Updated: September 19th, 2023

In our experience, many B2B SaaS companies abandon their paid media channels too early, without fully exploring all the options available to them, and based on hunches instead of data. We’ve…

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B2B SaaS LinkedIn Ads: Why Your Campaigns Aren’t Working and What to Do About It

B2B SaaS LinkedIn Ads: Why Your Campaigns Aren’t Working and What to Do About It

Updated: May 27th, 2024

LinkedIn ads are certainly more expensive than they were several years ago and many of the SaaS marketers that come to us are disappointed by their ROI. However, we’ve found…

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You Don’t Need an All-Star Marketer to Achieve Your SaaS Growth Goals. You Need Talent-Trajectory Fit.

You Don’t Need an All-Star Marketer to Achieve Your SaaS Growth Goals. You Need Talent-Trajectory Fit.

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Updated: September 30th, 2019

Hiring great marketers is almost always one of the top challenges our prospects and clients bring up in conversations with us. Over the last decade talking to SaaS companies about…

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Having Trouble Scaling Your SaaS Google Ads Campaigns? Here’s What You’re Likely Missing

Having Trouble Scaling Your SaaS Google Ads Campaigns? Here’s What You’re Likely Missing

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Updated: July 4th, 2023

Are your B2B SaaS Google Ads campaigns tapping out after a specific budget threshold? If every time you try spending more your conversion quality tanks and your cost per demo…

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The Anatomy of the Ideal SaaS Website: Best Practices from Our Authority Architecture Framework

The Anatomy of the Ideal SaaS Website: Best Practices from Our Authority Architecture Framework

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Updated: July 17th, 2023

Is updating your website really going to meaningfully boost conversions? Many marketers don’t know when they should invest in a website redesign as it can often seem like a vanity…

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