The B2B SaaS Marketing Blog

“If our website is functional, do we really need to do technical SEO?” This is a valid question. Many B2B SaaS companies realize that investing in technical SEO doesn’t necessarily…

Most SaaS marketers fall into one of two camps: they’re terrified of PPC for SaaS because they think it’s expensive – even if it sends great highly qualified leads to…

“What’s the difference, in terms of deliverables, ROI, and expectations, between a marketing consultant and a marketing agency?” This is a question we often receive from prospects considering third party…

Recently we hosted a webinar for B2B SaaS companies about how to crisis-proof your business during this COVID-19 outbreak and market downturn. We were joined by 30 SaaS leaders in our…

In today’s live town hall, we were joined by clients and the greater SaaS community to discuss strategies to combat Demo and Trial pipeline vanishing Customers cancelling and churning Marketing…

Between Moz, Backlinko, and Ahrefs, there are many great resources that explain the process for doing SaaS keyword research, but we’ve noticed that the majority of them skip what we…

There’s overwhelming evidence that links can help your content rank higher, which will ultimately make your overall strategy much more effective. The only problem is that many SaaS companies we…

There are typically three camps of companies who do SaaS content marketing: Those who produce occasional content with an unstructured approach. Those who produce regular content with a semi-structured approach…

In the intricate world of search engine optimization (SEO), we think learning about what not to do is particularly useful for achieving better results. This is because even if you’re following…

For B2B SaaS companies, “identifying your best customers” is often an ambiguous endeavor. At best, most will create SaaS buyer personas to base their marketing around — but there’s a lack…

You may be familiar with the concept of “crossing the chasm”, which describes the challenge of transitioning from only having “early adopters” as customers, to gaining traction with the “early…

The abstract, cerebral nature of positioning as a concept makes it difficult for many companies to approach defining it for their business. We know this because we continue to see…