Matthew Hunt Last updated: August 27, 2019 Do you want to know how your AdWords marketing stacks up to the savviest PPC marketers? Do you want to know how healthy your AdWords campaigns are? Then you are going to want to take this 3-minute AdWords quiz. Finally, you’ll discover whether you are a PPC laggard or PPC market leader by taking our “AdWords …
Matthew Hunt Last updated: September 9, 2017 Does Your Website Need SSL Certificate? The short answer is EVERY website needs an SSL certificate and needs to be migrated from HTTP to HTTPS as soon as possible. You may be asking questions like: Does my website need a SSL? Why is my website showing up as not being secure on Google chrome? …
Ryan LeClaire Last updated: September 8, 2019 Are you getting sucky results from your AdWords campaigns? You’re not alone. It’s been estimated that 98% of all PPC campaigns are wasting money. So what is that other 2% doing that you’re not? What separates the successful campaigns from the sucky ones? Most often, the failure is an event, not a “bad” company. In …
Kevin Kai Last updated: October 24, 2019 Two sides to the circle of re-targeting: On-Site re-targeting Website – If someone completes an action on your website they are more likely to buy. This is why for most website’s returning visitors convert higher than first time visitors. User completes an action like a purchase User abandons the shopping cart User browses a product …
Ryan LeClaire Last updated: October 24, 2019 Ryan LeClaire Last updated: August 27, 2019 Merchants added more than290 million products to Shopify last year. So how do you make sure search engines can find your products in all that noise? Shopify’s premier package, Shopify Plus, is enormously popular for the ease-of-use and customization it offers. Yet, some sellers feel that their products haven’t been shown any new love from …
Ryan LeClaire Last updated: September 8, 2019 Will using Adobe Enterprise Manager (AEM) help your search engine optimization? Yes. But, will implementing it in the wrong way cost you your SEO ranking, and undo everything you’ve already achieved? Absolutely. Failing to invest the time, thought, and data into your transition can cost you hundreds of thousands of dollars in re-work. It can …
Ryan LeClaire Last updated: May 15, 2017 The Problem: Getting Google to Recognize a Household Name It’s hard to imagine Google not recognizing a name that everybody knows. But that’s exactly what was happening to RE/MAX. You see their signs on lawns and billboards everywhere around town, but if you Googled realtors in your city, the name RE/MAX was nowhere to be …
Ryan LeClaire Last updated: September 8, 2019 Did you know that less than half (44%) of surveyed businesses can measure their paid search ROI? Measuring the impact of any digital marketing is essential, because success is “maintained,” not “achieved.” It’s like going to the gym. You don’t stop once you’ve seen results. You have to keep going just to maintain them. Most …
Matthew Hunt Last updated: May 10, 2017 Is your franchise NOT getting as many phone calls as you need it to? Not getting enough phone leads is a major problem for many franchisors. When they struggle to not get enough leads it makes it harder to prove ROI and to sell new franchises, which leads to stunted growth. Even worse, when your …
