The Saas Marketing Blog

How to Create Pain Point Content That Converts for B2B SaaS

How to Create Pain Point Content That Converts for B2B SaaS

Updated: July 27, 2021

Most B2B SaaS companies are aware of the importance of speaking to customer pain points through their marketing. But they often have no practical ideas for how to actually do…

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Why Switching Risk Is a Common Objection in B2B SaaS (and How to Overcome It)

Why Switching Risk Is a Common Objection in B2B SaaS (and How to Overcome It)

Updated: July 20, 2021

One of the biggest objections that B2B SaaS companies hear from potential customers is the issue of switching risk. Switching risk involves a number of significant concerns: Whether your software…

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Why B2B SaaS Companies Should Avoid All-in-One Positioning (And What You Can Do Instead)

Why B2B SaaS Companies Should Avoid All-in-One Positioning (And What You Can Do Instead)

Updated: July 14, 2021

Many B2B SaaS companies that have broad feature sets position themselves as all-in-one solutions for their customers. On the surface, this might seem like the right approach because there are…

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Building an Engine for Predictable Growth: How We Help VC & Private Equity Firms Generate Better Returns on Their B2B SaaS Investments

Building an Engine for Predictable Growth: How We Help VC & Private Equity Firms Generate Better Returns on Their B2B SaaS Investments

Updated: July 6, 2021

For growth private equity firms, there’s often a gap in time between when they acquire a company and when it begins to grow rapidly. The overarching problem they consistently face…

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3 Tactics for Overcoming Low Paid Search Volume as a B2B SaaS Company

3 Tactics for Overcoming Low Paid Search Volume as a B2B SaaS Company

Updated: June 21, 2021

  In B2B SaaS, it’s not uncommon to have a relatively small number of companies that you sell to. For example, we have a client in the restaurant POS space…

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How to Optimize SaaS Integration Pages to Drive Organic Traffic and Leads

How to Optimize SaaS Integration Pages to Drive Organic Traffic and Leads

Updated: June 9, 2021

Integrations are commonplace in B2B SaaS, but companies rarely put thought into how to leverage them through marketing. In our experience, we’ve seen significant SEO opportunities for integration pages to…

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B2B SaaS Case Study: How We Improved Sales by 5% with 30% Less Ad Spend

B2B SaaS Case Study: How We Improved Sales by 5% with 30% Less Ad Spend

Updated: May 26, 2021

Conversations with new clients often start with them saying: “We’re wasting money on PPC and we don’t know why.” This was the case for a B2B SaaS client that sells…

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How to Announce New Features for Your B2B SaaS Product (and How Not to)

How to Announce New Features for Your B2B SaaS Product (and How Not to)

Updated: April 28, 2021

Your company blog might seem like the logical place to announce new features. But doing so often causes more harm than good. Whether you’re a startup or an established B2B…

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How to Create Lead Magnet Thank You Pages That Convert to Trial and Demo Signups

How to Create Lead Magnet Thank You Pages That Convert to Trial and Demo Signups

Updated: April 26, 2021

Offering free lead magnets in exchange for contact information is one of the most common approaches for acquiring MQLs. B2B SaaS companies spend a lot of money on creating reports…

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The Key to Understanding Your B2B SaaS Marketing Metrics (Hint: It’s the Relationships between Them That Matter)

The Key to Understanding Your B2B SaaS Marketing Metrics (Hint: It’s the Relationships between Them That Matter)

Updated: April 21, 2021

Many B2B SaaS companies tend to analyze their metrics in a vacuum. They examine their KPIs independent of each other, unable to see the forest beyond the trees. But whether…

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How to Forecast Paid Marketing ROI for B2B SaaS

How to Forecast Paid Marketing ROI for B2B SaaS

Updated: April 15, 2021

One of the biggest questions B2B SaaS companies have about paid marketing is their expected ROI. Essentially, they want the ability to forecast, “If we spend X dollars next quarter, we’ll…

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How to Build a B2B SaaS Demand Generation Flywheel

How to Build a B2B SaaS Demand Generation Flywheel

Updated: April 6, 2021

This article will help you understand the steps you can take to create your own flywheel. We’re going to teach you the 20% of SaaS demand generation strategies that can yield 80% of the results.

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