Michael Smith Last updated: May 25, 2020 In the intricate world of search engine optimization (SEO), we think learning about what not to do is particularly useful for achieving better results. This is because even if you’re following the majority of SEO best practices (eg. writing great meta descriptions, optimizing title tags, etc.), your SEO efforts can still underperform if you get certain …
Dev Basu Last updated: May 25, 2020 For B2B SaaS companies, “identifying your best customers” is often an ambiguous endeavor. At best, most will create SaaS buyer personas to base their marketing around — but there’s a lack of refinement that we believe can be the root cause of many marketing issues that companies struggle with. Some of these issues include (but are …
Dev Basu Last updated: June 2, 2020 You may be familiar with the concept of “crossing the chasm”, which describes the challenge of transitioning from only having “early adopters” as customers, to gaining traction with the “early majority”. We’ve noticed another “chasm” in B2B SaaS: the chasm that exists between people who sign up for a trial and people who become new customers …
Dev Basu Last updated: May 25, 2020 The abstract, cerebral nature of positioning as a concept makes it difficult for many companies to approach defining it for their business. We know this because we continue to see companies miss with their SaaS positioning (even ones that have grown to substantial ARR). Scenarios in which they have a product positioning problem without realizing it …
Dev Basu Last updated: May 25, 2020 In this article, you’ll get our 7-step account based marketing (ABM) strategy for B2B SaaS, including: How to segment your target account lists based on your customer personas. How to break your list down into quartiles based on the value of prospects so you can allocate more budget to high value accounts than lower value accounts. …
Brandon Coward Last updated: May 25, 2020 There is an occasional tendency among B2B SaaS companies to write off Facebook as a viable channel for reaching potential customers. Often, they’ve either tried using Facebook ads that haven’t worked or they’ve opted not to try them at all. But this tendency stands in contrast to what we see in our day to day …
Michael Smith Last updated: May 25, 2020 For B2B SaaS companies struggling to realize results through SEO, the most common frustrations we hear of in our conversations are: They’re investing resources to produce SEO content and they’d love to see their content performing well, but progress with moving up the search rankings and bringing in traffic and leads has been stagnant. Their …
Dev Basu Last updated: May 25, 2020 If you’re going to allocate serious budget to an agency to handle your digital marketing, you should have a clear idea of what it would actually be like to work with them. This is one of the primary functions of our SaaS Marketing Blog — to document our approach and provide you with a detailed picture of …
Michael Smith Last updated: May 25, 2020 Effective SEO strategy for B2b SaaS companies is not about jumping in and doing everything under the sun. Yes, your site needs to: Be technically healthy for search engines to crawl and index Have high-quality content that answers the intent of your customers’ search queries Attract links from other relevant and authoritative sites But working …
Brandon Coward Last updated: May 25, 2020 While we agree with the commonly accepted guidelines for crafting landing pages, there is an additional layer to setting up SaaS landing pages that seems to go under the radar. The best practices for landing page structure (inspired by Oli Gardner’s “Attention Ratio”) still stand: The ratio of links on a landing page to the …
