The B2B SaaS Marketing Blog

How enterprise SaaS can pivot from a sales-led go-to-market to product-led GTM

How enterprise SaaS can pivot from a sales-led go-to-market to product-led GTM

Updated: April 4th, 2022

Enterprise level SaaS companies with sales-led go-to-market functions sometimes ask us how they can change their go-to-market strategy to be product-led. They’ve heard of enterprise businesses like Adobe and Heroku…

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How to make the migration to Google Analytics 4 a competitive advantage for your SaaS

How to make the migration to Google Analytics 4 a competitive advantage for your SaaS

Updated: July 10th, 2023

Google Analytics is changing: universal analytics (UA) is going away and is being replaced by Google Analytics 4 (GA4). GA4 represents a totally new way of thinking about analytics for…

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Why cost per lead increases (and how to decrease your CPL)

Why cost per lead increases (and how to decrease your CPL)

Updated: November 23rd, 2023

If your budget was slashed but you still need to hit numbers, reducing your cost per lead is an obvious solution, though it’s easier said than done. Many B2B SaaS…

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Avoiding growth at all costs: Why we optimize lead quality before focusing on volume and cost

Avoiding growth at all costs: Why we optimize lead quality before focusing on volume and cost

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Updated: February 7th, 2022

When B2B SaaS companies take investment – particularly VC – it’s hard for them to resist spending incremental amounts on PPC without a thought to the quality of the leads…

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How to position a SaaS when there are multiple customer profiles (Plus: template for choosing the right market)

How to position a SaaS when there are multiple customer profiles (Plus: template for choosing the right market)

Updated: December 20th, 2021

It’s extremely difficult to speak to everyone at once — but that’s what a lot of B2B SaaS companies try to do when they have multiple customer profiles. As a…

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Precursor Marketing — How to use templates to get SaaS trials and demos

Precursor Marketing — How to use templates to get SaaS trials and demos

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Updated: March 29th, 2024

When you’re trying to solve a problem, it can be difficult to know where to start, and it’s very easy to feel overwhelmed. This is the same whether you’re trying…

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The MQL isn’t dead, you’re just using them wrong (and how to turn them into customers)

The MQL isn’t dead, you’re just using them wrong (and how to turn them into customers)

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Updated: December 12th, 2023

People say that the MQL is dead. Most B2B SaaS companies have a process for collecting and defining marketing qualified leads (MQLs). But we often talk with SaaS companies who…

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How to diagnose a drop in paid media conversions

How to diagnose a drop in paid media conversions

Updated: October 8th, 2021

Many B2B SaaS companies will see a drop in conversions from PPC from time to time. In a previous article, we discussed how to diagnose a drop in leads –…

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How to get the most out of hiring a B2B SaaS marketing agency (and avoid common pitfalls)

How to get the most out of hiring a B2B SaaS marketing agency (and avoid common pitfalls)

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Updated: November 23rd, 2023

A lot of B2B SaaS companies will hire a marketing agency to help them fix their pipeline and revenue. They think it’ll be plain sailing once they find the right…

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How to Diagnose a Sudden Drop in Leads in B2B SaaS

How to Diagnose a Sudden Drop in Leads in B2B SaaS

Updated: September 1st, 2021

July 2021 was one of the worst months in recent memory for B2B SaaS marketers. Almost everyone in my network was sharing horror stories about sudden drops in leads. It…

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How Rand Fishkin is changing the way he builds companies

How Rand Fishkin is changing the way he builds companies

Updated: August 25th, 2021

Most people in marketing know the name Rand Fishkin, but like all people in the public eye. There’s a lot more to Rand the person than they think. Rand was…

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The Long-term SEO Playbook for B2B SaaS Companies

The Long-term SEO Playbook for B2B SaaS Companies

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Updated: December 12th, 2023

B2B SaaS companies that prioritize SEO often reach a point where they aren’t sure what to do next. This typically happens when they’ve taken the base level actions to improve…

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