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Michael Smith
Updated: April 12, 2021
Table of Contents Positioning Your B2B SaaS Company Structuring Your Website for SaaS Demand Generation Success Homepages Product and Feature Pages 1. The Above the Fold Experience 2. The Trust Badge Banner 3. Detailed Feature Expansion 4. The Second Call to Action 5. Testimonials Blog Pages 1. Header Menu 2. Blog Post Date 3. …
Brandon Coward
Updated: April 6, 2021
Whenever we talk to prospects about what’s broken in their marketing efforts, 8 out of 10 tell us analytics and attribution. The reason for this is the disconnect between their data sources. In B2B SaaS marketing strategy, the conversation usually begins and ends with traffic and engagement analytics. CRM and product-usage data are managed by different stakeholders. …
Michael Smith
Updated: April 19, 2021
Most agencies will tell you that SEO takes time to yield any kind of results. How long you can expect to wait depends on who you talk to. Many agencies set a ballpark range of a year, sometimes even longer. That’s because what most agencies attack first is basic technical SEO. They usually run through …
Marc Thomas
Updated: March 30, 2021
There are two common scenarios we see among B2B SaaS companies who look for a Fractional CMO: They can afford a team for execution OR a full-time CMO, but not both. Their executive team (often including their CMO) wants an outside perspective to understand additional opportunities for growth. Recently, we’ve begun offering the service equivalent of …
Marc Thomas
Updated: April 12, 2021
Your SaaS website’s homepage is where the relationship with your customers begins. Having a homepage that’s clear about who you are and what you do is critical for gaining trust with prospects. But when it comes to B2B SaaS homepage design, many companies waste time chasing the latest design elements and templates rather than thinking …
Marc Thomas
Updated: April 26, 2021
If you’re looking to improve your B2B SaaS product pages (also known as feature pages), there are three key elements to pay attention to: page structure, imagery, and copy. The conversion performance of your products can suffer if you ignore any of these three elements. And there are several implications that can stem from this …
Marc Thomas
Updated: March 24, 2021
Twitter is an afterthought for most B2B SaaS companies. Behind Facebook, Google, and even LinkedIn, it ranks as one of the last channels they leverage in their marketing efforts. Among our clients, only two out of 10 even entertain the idea of running ads on Twitter. But if used appropriately, we think that Twitter Ads …
Brandon Coward
Updated: May 17, 2021
When B2B SaaS companies struggle to succeed running Google ads, they tend to frame it as a problem with budgets and targeting. Don’t get us wrong: these elements can be factors. But there’s another piece to the puzzle that we think deserves more attention: ad creative. Here’s why: From an emotional standpoint, ad creative …
Brandon Coward
Updated: March 23, 2021
When building lookalike audiences for Facebook ad campaigns, many SaaS companies rely on limited sources of data. They tend to settle for custom audience data based on all their website’s visitors or other low-purchase intent criteria. But this practice often results in ad campaigns that are less effective than they could be. That’s because their …
Dev Basu
Updated: April 19, 2021
Most B2B SaaS companies have a love-hate relationship with review sites. They recognize the importance of sites like G2, Capterra, and TrustRadius to their marketing mix. But they tend to see review sites from a limited scope. Reputation management and driving more reviews are often their sole objectives. This is especially the case for smaller, up-and-coming …
