The B2B SaaS Marketing Blog

When we start working with SaaS companies, it’s not uncommon for us to find that their landing pages have extremely poor landing page conversion rates. Sometimes, these are as low…

SaaS research is one of the most neglected opportunities for marketers. Most SaaS companies can appreciate that understanding their customers helps them provide a better product and service. But actually…

Marketing to the developer community is a notoriously difficult task for B2B SaaS companies. Some of the biggest challenges include choosing the right channels to reach them, since they aren’t as active in common social media platforms such as Facebook or LinkedIn (opting to spend more of their time on platforms such as StackOverflow and Reddit).

Planning and forecasting are a big part of SaaS marketing, and it’s vital to look ahead and build a strategy that gives you the best chance of achieving your growth…

Marketing can be one of the biggest expenses for a B2B SaaS, and if you don’t measure it correctly, you could be pouring that budget down the drain. Good reporting…

Over the past few years valuations have been rising, investment rounds have been raised hastily and B2B SaaS companies have mostly been in hypergrowth mode. Many companies have already started…

How do you improve SEO performance when there are so many factors that can make a big difference to how effective it is? Because the answer to this question isn’t…

Enterprise level SaaS companies with sales-led go-to-market functions sometimes ask us how they can change their go-to-market strategy to be product-led. They’ve heard of enterprise businesses like Adobe and Heroku…

Google Analytics is changing: universal analytics (UA) is going away and is being replaced by Google Analytics 4 (GA4). GA4 represents a totally new way of thinking about analytics for…

If your budget was slashed but you still need to hit numbers, reducing your cost per lead is an obvious solution, though it’s easier said than done. Many B2B SaaS…

When B2B SaaS companies take investment – particularly VC – it’s hard for them to resist spending incremental amounts on PPC without a thought to the quality of the leads…

It’s extremely difficult to speak to everyone at once — but that’s what a lot of B2B SaaS companies try to do when they have multiple customer profiles. As a…