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Marc Thomas
Updated: July 27, 2021
One of the biggest objections that B2B SaaS companies hear from potential customers is the issue of switching risk. Switching risk involves a number of significant concerns: Whether your software will improve the current performance of an existing tool it replaces. The time and effort required to learn a new tool and incorporate it into …
Marc Thomas
Updated: July 14, 2021
Many B2B SaaS companies that have broad feature sets position themselves as all-in-one solutions for their customers. On the surface, this might seem like the right approach because there are many acute problems you can solve for customers. But more often than not, all-in-one positioning hinders — rather than benefits — the appeal of your …
Dev Basu
Updated: November 19, 2021
For growth private equity firms, there’s often a gap in time between when they acquire a company and when it begins to grow rapidly. The overarching problem they consistently face is: that gap in time is too long. Growth private equity firms typically have no more than five to seven years to exit their portfolio …
Brandon Coward
Updated: April 1, 2022
In B2B SaaS, it’s not uncommon to have a relatively small number of companies that you sell to. For example, we have a client in the restaurant POS space and their ideal customer is chain restaurants in Canada with 10 or more stores. Well, there are only about 50 restaurant chains in Canada that …
Michael Smith
Updated: June 21, 2021
Integrations are commonplace in B2B SaaS, but companies rarely put thought into how to leverage them through marketing. In our experience, we’ve seen significant SEO opportunities for integration pages to acquire keyword rankings and drive high-quality organic traffic. For example, consider this organic search data from one of our clients: Over the past year, …
Jessica Tozer
Updated: June 3, 2021
Conversations with new clients often start with them saying: “We’re wasting money on PPC and we don’t know why.” This was the case for a B2B SaaS client that sells fitness business software. When they came to us, they were spending 180% of their PPC ad budget — almost double the amount they had budgeted. And …
Marc Thomas
Updated: May 19, 2021
Your company blog might seem like the logical place to announce new features. But doing so often causes more harm than good. Whether you’re a startup or an established B2B SaaS company, products are never static and features shift over time. Some shifts happen through a series of pivots; others result out of slow and …
Jessica Boisvenue
Updated: April 26, 2021
Offering free lead magnets in exchange for contact information is one of the most common approaches for acquiring MQLs. B2B SaaS companies spend a lot of money on creating reports and white papers that are automatically sent via email when people fill out a form. Typically, prospects who fill out the form are sent to …
Marc Thomas
Updated: May 18, 2021
Many B2B SaaS companies tend to analyze their metrics in a vacuum. They examine their KPIs independent of each other, unable to see the forest beyond the trees. But whether you’re measuring your cost per click or organic search rankings, your metrics are connected in ways that influence one another. That’s why it’s best to …
Brandon Coward
Updated: May 17, 2021
One of the biggest questions B2B SaaS companies have about paid marketing is their expected ROI. Essentially, they want the ability to forecast, “If we spend X dollars next quarter, we’ll get Y dollars in return.” But the majority of companies we speak with don’t have the necessary data to do accurate forecasting. Typically they’re missing …
