The B2B SaaS Marketing Blog

B2B SaaS Content Marketing Strategy: Mapping Pain Points to Product Features

B2B SaaS Content Marketing Strategy: Mapping Pain Points to Product Features

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Updated: July 24th, 2023

The typical “best practice” approach to developing an content marketing strategy and editorial calendar for a B2B SaaS website looks something like this: The marketing team brainstorms various topics of…

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Salesforce & HubSpot: How Using Both Tools Together Makes Marketing and Rev Ops More Effective

Salesforce & HubSpot: How Using Both Tools Together Makes Marketing and Rev Ops More Effective

Updated: July 19th, 2023

Salesforce is undoubtedly a powerful CRM, and its unlimited scalability makes it the best of the best for contact management. However, many users quickly discover that the trade-off for such…

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How Demand Generation Boosts Customer Acquisition and Profitability for B2B SaaS

How Demand Generation Boosts Customer Acquisition and Profitability for B2B SaaS

Updated: June 7th, 2023

Many SaaS companies invest heavily in marketing, but often, marketing teams don’t feel confident in the data that they’re getting from their marketing systems and struggle to tie revenue to…

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More than a robot copywriter: how AI unlocks hidden productivity gains in B2B SaaS

More than a robot copywriter: how AI unlocks hidden productivity gains in B2B SaaS

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Updated: May 3rd, 2023

Most SaaS marketers’ opinions on the use of AI in marketing range from maximalists, who believe it will change everything and replace all marketing jobs, to AI skeptics, who believe…

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The 3×10 Method: How to Improve Marketing ROI 89% Without Spending More

The 3×10 Method: How to Improve Marketing ROI 89% Without Spending More

Updated: May 3rd, 2023

Most B2B SaaS marketers are dealing with companies where the economic outlook is uncertain and they are being asked to achieve the same pipeline goals or improve marketing ROI but…

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Self-reported attribution doesn’t work. You need an attribution narrative instead.

Self-reported attribution doesn’t work. You need an attribution narrative instead.

Updated: September 9th, 2022

Many SaaS companies struggle with attributing the results they get to the marketing investments they make. A common scenario is that they’re paying a lot for qualified leads on a…

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Boring, unsexy, incredibly effective: How to improve your SaaS landing page conversion rate

Boring, unsexy, incredibly effective: How to improve your SaaS landing page conversion rate

Updated: January 19th, 2024

When we start working with SaaS companies, it’s not uncommon for us to find that their landing pages have extremely poor landing page conversion rates. Sometimes, these are as low…

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SaaS Research: ‘Talk to customers’ is good advice but it’s not enough

SaaS Research: ‘Talk to customers’ is good advice but it’s not enough

Updated: October 3rd, 2023

SaaS research is one of the most neglected opportunities for marketers. Most SaaS companies can appreciate that understanding their customers helps them provide a better product and service. But actually…

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How we run PPC for developer focused SaaS products

How we run PPC for developer focused SaaS products

Updated: May 30th, 2022

Marketing to the developer community is a notoriously difficult task for B2B SaaS companies. Some of the biggest challenges include choosing the right channels to reach them, since they aren’t as active in common social media platforms such as Facebook or LinkedIn (opting to spend more of their time on platforms such as StackOverflow and Reddit).

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The Lead Waterfall: How to measure your pace to goals (and what to do when it’s going wrong)

The Lead Waterfall: How to measure your pace to goals (and what to do when it’s going wrong)

Updated: January 19th, 2024

Planning and forecasting are a big part of SaaS marketing, and it’s vital to look ahead and build a strategy that gives you the best chance of achieving your growth…

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Why we use the four I method of reporting on marketing

Why we use the four I method of reporting on marketing

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Updated: October 3rd, 2023

Marketing can be one of the biggest expenses for a B2B SaaS, and if you don’t measure it correctly, you could be pouring that budget down the drain. Good reporting…

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B2B SaaS Marketing in a recession: How to make investments when the economy is rough

B2B SaaS Marketing in a recession: How to make investments when the economy is rough

Updated: October 27th, 2023

Over the past few years valuations have been rising, investment rounds have been raised hastily and B2B SaaS companies have mostly been in hypergrowth mode. Many companies have already started…

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