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How to Optimize SaaS Integration Pages to Drive Organic Traffic and Leads

Integrations are commonplace in B2B SaaS, but companies rarely put thought into how to leverage them through marketing. In our experience, we’ve seen significant SEO opportunities for integration pages to acquire keyword rankings and drive high-quality organic traffic. For example, consider this organic search data from one of our clients:   Over the past year,

Conversion Rate Optimization

How to Forecast Paid Marketing ROI for B2B SaaS

One of the biggest questions B2B SaaS companies have about paid marketing is their expected ROI. Essentially, they want the ability to forecast, “If we spend X dollars next quarter, we’ll get Y dollars in return.” But the majority of companies we speak with don’t have the necessary data to do accurate forecasting. Typically they’re missing

PPC Marketing

How to Build a B2B SaaS Demand Generation Flywheel

  Table of Contents Positioning Your B2B SaaS Company Structuring Your Website for SaaS Demand Generation Success Homepages Product and Feature Pages 1. The Above the Fold Experience 2. The Trust Badge Banner 3. Detailed Feature Expansion 4. The Second Call to Action 5. Testimonials Blog Pages 1. Header Menu 2. Blog Post Date 3.

Marketing Automation

Beyond Traffic and Engagement: Why Your B2B Saas Marketing Analytics Must Also Include CRM and Product Data

Whenever we talk to prospects about what’s broken in their marketing efforts, 8 out of 10 tell us analytics and attribution. The reason for this is the disconnect between their data sources. In B2B SaaS marketing strategy, the conversation usually begins and ends with traffic and engagement analytics. CRM and product-usage data are managed by different stakeholders.

Conversion Rate Optimization