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Jessica Tozer
Updated: March 23, 2022
When your ad campaigns are going well and you’ve established a good lead quality, the obvious next step is to look at how you can scale them. It should be simple, right? You’re already getting profitable leads at a good CPL (cost per lead), so all you need to do […]
Dev Basu
Updated: April 1, 2022
When B2B SaaS companies take investment – particularly VC – it’s hard for them to resist spending incremental amounts on PPC without a thought to the quality of the leads that they’re winning. In fact, most B2B SaaS companies focus scaling paid media completely backwards and the result is bad […]
Marc Thomas
Updated: January 21, 2022
It’s extremely difficult to speak to everyone at once — but that’s what a lot of B2B SaaS companies try to do when they have multiple customer profiles. As a result, they create one-size-fits-all marketing that doesn’t speak to anyone. Many companies have products with good traction that serve […]
Michael Smith
Updated: May 24, 2022
When you’re trying to solve a problem, it can be difficult to know where to start, and it’s very easy to feel overwhelmed. This is the same whether you’re trying to solve it yourself, or trying to use a tool to solve it for you. This is why templates can […]
Dev Basu
Updated: April 5, 2022
People say that the MQL is dead. Most B2B SaaS companies have a process for collecting and defining marketing qualified leads (MQLs). But we often talk with SaaS companies who haven’t got a process for turning those Marketing Qualified Leads (MQLs) into trials and demos. The result is that they […]
Jessica Boisvenue
Updated: June 22, 2022
Many B2B SaaS companies will see a drop in conversions from PPC from time to time. In a previous article, we discussed how to diagnose a drop in leads – but nowhere is this scarier for a marketing team than when they’re investing large portions of their budget into a […]
Michael Smith
Updated: April 1, 2022
A lot of SaaS companies will hire a marketing agency to help them fix their acquisition model or positioning. They think it’ll be plain sailing once they find the right agency and that soon they’ll be able to reliably scale trials and demos. But the reality is not always so […]
Marc Thomas
Updated: April 4, 2022
July 2021 was one of the worst months in recent memory for B2B SaaS marketers. Almost everyone in my network was sharing horror stories about sudden drops in leads. It brought up the same set of questions for many businesses: What led to this? How long will this last? Is […]
Marc Thomas
Updated: August 25, 2021
Most people in marketing know the name Rand Fishkin, but like all people in the public eye. There’s a lot more to Rand the person than they think. Rand was one of the early voices in digital marketing making the case for SEO. Back in 2004, he started writing about […]
Michael Smith
Updated: June 22, 2022
B2B SaaS companies that prioritize SEO often reach a point where they aren’t sure what to do next. This typically happens when they’ve taken the base level actions to improve their website’s SEO: Optimized their core website pages Ensured their site doesn’t have technical issues Started to publish regularly on […]
