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How Structure Studios Grew Their Revenue from $8 Million to More Than $12 Million in 2 Years by Learning How to Communicate with Their Ideal Customers

B2B SaaS companies often approach business with the assumption that if they have an excellent product, the right audience⁠—their ideal customers⁠—will find them. It’s what we’ve come to think of as the Field of Dreams philosophy: If You Build It, They Will Come. Unfortunately, in marketing, as in life, things rarely pan out the way

Content Marketing

Stop Blaming Product-Market Fit for Your SaaS Growth Problems

Founders of B2B SaaS companies are uniformly concerned with optimizing what’s known as product-market fit: the ability and position of a company to serve a large market with a service that satisfies an urgently felt need or desire. Given that having a large, enthusiastic customer base, and products or services to satisfy and delight them,

Content MarketingConversion Rate OptimizationInbound Marketing

How TouchBistro Increased Their Leads by 200 Percent by Implementing the Intent Engine

Too often, B2B SaaS marketers think in terms that make it easy to forget that at the end of the day, every sale depends upon effectively addressing the specific needs of a specific person at a specific time and place. Bounce rates, page views, visits, channels—these are all well and good, worthy of careful analysis—but

Content MarketingConversion Rate Optimization

What Most SaaS Companies Get Wrong About Marketing Budgets⁠—and the Data-Based Method for Finding the Right One

At least until they reach a certain scale, B2B SaaS companies tend to be unsure of how to approach their paid marketing budget. By now, many of them are familiar with the 3:1 “Golden Ratio” for customer lifetime value (LTV) and customer acquisition cost (CAC). It’s a metric—widely attributed to Trello founder Joel Spolsky—to which

PPC Marketing

Why We’re Going Remote First

I’ve learned a lot over the last 15 years of running a consulting business. As a company, we learned many disciplines in marketing, advertising, data, and scaling, but personally, what I’ve learned the most about is how to work with people. We’ve been fortunate to work with many great people internally on our team, externally

Blog

Guide To Rank For The Google Answer Box

Often referred to as “position zero”, the answer box is a rich snippet feature by Google which provides an immediate answer to a users question appearing above the search results.  The answer box is selected from one of the results on the first page of Google which best answers the question asked. Within this article, we

BlogSearch Engine Optimization