Explore Blog Topics:
Brandon Coward
Updated: June 29, 2021
In B2B SaaS, it’s not uncommon to have a relatively small number of companies that you sell to. For example, we have a client in the restaurant POS space and their ideal customer is chain restaurants in Canada with 10 or more stores. Well, there are only about 50 restaurant chains in Canada that meet …
Michael Smith
Updated: June 21, 2021
Integrations are commonplace in B2B SaaS, but companies rarely put thought into how to leverage them through marketing. In our experience, we’ve seen significant SEO opportunities for integration pages to acquire keyword rankings and drive high-quality organic traffic. For example, consider this organic search data from one of our clients: Over the past year, …
Jessica Tozer
Updated: June 3, 2021
Conversations with new clients often start with them saying: “We’re wasting money on PPC and we don’t know why.” This was the case for a B2B SaaS client that sells fitness business software. When they came to us, they were spending 180% of their PPC ad budget — almost double the amount they had budgeted. And …
Marc Thomas
Updated: May 19, 2021
Your company blog might seem like the logical place to announce new features. But doing so often causes more harm than good. Whether you’re a startup or an established B2B SaaS company, products are never static and features shift over time. Some shifts happen through a series of pivots; others result out of slow and …
Jessica Boisvenue
Updated: April 26, 2021
Offering free lead magnets in exchange for contact information is one of the most common approaches for acquiring MQLs. B2B SaaS companies spend a lot of money on creating reports and white papers that are automatically sent via email when people fill out a form. Typically, prospects who fill out the form are sent to …
Marc Thomas
Updated: May 18, 2021
Many B2B SaaS companies tend to analyze their metrics in a vacuum. They examine their KPIs independent of each other, unable to see the forest beyond the trees. But whether you’re measuring your cost per click or organic search rankings, your metrics are connected in ways that influence one another. That’s why it’s best to …
Brandon Coward
Updated: May 17, 2021
One of the biggest questions B2B SaaS companies have about paid marketing is their expected ROI. Essentially, they want the ability to forecast, “If we spend X dollars next quarter, we’ll get Y dollars in return.” But the majority of companies we speak with don’t have the necessary data to do accurate forecasting. Typically they’re missing …
Michael Smith
Updated: April 12, 2021
Table of Contents Positioning Your B2B SaaS Company Structuring Your Website for SaaS Demand Generation Success Homepages Product and Feature Pages 1. The Above the Fold Experience 2. The Trust Badge Banner 3. Detailed Feature Expansion 4. The Second Call to Action 5. Testimonials Blog Pages 1. Header Menu 2. Blog Post Date 3. …
Brandon Coward
Updated: April 6, 2021
Whenever we talk to prospects about what’s broken in their marketing efforts, 8 out of 10 tell us analytics and attribution. The reason for this is the disconnect between their data sources. In B2B SaaS marketing strategy, the conversation usually begins and ends with traffic and engagement analytics. CRM and product-usage data are managed by different stakeholders. …
Michael Smith
Updated: April 19, 2021
Most agencies will tell you that SEO takes time to yield any kind of results. How long you can expect to wait depends on who you talk to. Many agencies set a ballpark range of a year, sometimes even longer. That’s because what most agencies attack first is basic technical SEO. They usually run through …
