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The Crucial Step Often Missed in B2B SaaS Keyword Research (Plus Our 5-Step Research Process)

Between Moz, Backlinko, and Ahrefs, there are many great resources that explain the process for doing SaaS keyword research, but we’ve noticed that the majority of them skip what we see as the first crucial step. The first step is to talk to the people in your company who talk to customers (sales and customer success teams).

PPC MarketingSearch Engine Optimization

B2B SaaS Content Strategy: How to Map Your Content to Each Phase of the Funnel

There are typically three camps of companies who do SaaS content marketing: Those who produce occasional content with an unstructured approach. Those who produce regular content with a semi-structured approach (eg. use a content calendar). Those who produce content within the context of a holistic content strategy. If your SaaS company has been doing content marketing for

Content MarketingConversion Rate OptimizationSearch Engine Optimization

SaaS SEO Mistakes: 9 Areas Where B2B Companies Can Fumble Without Knowing It

In the intricate world of search engine optimization (SEO), we think learning about what not to do is particularly useful for achieving better results. This is because even if you’re following the majority of SEO best practices (eg. writing great meta descriptions, optimizing title tags, etc.), your SEO efforts can still underperform if you get certain

Search Engine Optimization

How to Identify Your Best Customers: A Systematic Process for B2B SaaS Companies

For B2B SaaS companies, “identifying your best customers” is often an ambiguous endeavor. At best, most will create SaaS buyer personas to base their marketing around — but there’s a lack of refinement that we believe can be the root cause of many marketing issues that companies struggle with. Some of these issues include (but are

Inbound MarketingMarketing TeamPPC MarketingWeb Analytics

How to Increase Conversions in B2B SaaS Trials: 6 Must-Have Customer Lifecycle Emails

You may be familiar with the concept of “crossing the chasm”, which describes the challenge of transitioning from only having “early adopters” as customers, to gaining traction with the “early majority”. We’ve noticed another “chasm” in B2B SaaS: the chasm that exists between people who sign up for a trial and people who become new customers

Inbound MarketingMarketing AutomationMarketing Team

B2B SaaS Positioning Canvas: Clarify Positioning with This Tool (Before You Blame Product-Market Fit)

The abstract, cerebral nature of positioning as a concept makes it difficult for many companies to approach defining it for their business. We know this because we continue to see companies miss with their SaaS positioning (even ones that have grown to substantial ARR). Scenarios in which they have a product positioning problem without realizing it

Marketing Team

Facebook Ads for B2B SaaS: Creating Advanced Audiences and the 80/20 of Messaging That Works

There is an occasional tendency among B2B SaaS companies to write off Facebook as a viable channel for reaching potential customers. Often, they’ve either tried using Facebook ads that haven’t worked or they’ve opted not to try them at all. But this tendency stands in contrast to what we see in our day to day

Content MarketingConversion Rate OptimizationMarketing AutomationPPC Marketing

B2B SaaS Content Marketing: 10 Principles to Generate Leads Through SEO

For B2B SaaS companies struggling to realize results through SEO, the most common frustrations we hear of in our conversations are: They’re investing resources to produce SEO content and they’d love to see their content performing well, but progress with moving up the search rankings and bringing in traffic and leads has been stagnant. Their

Content MarketingConversion Rate OptimizationSearch Engine Optimization