The CMO’s Guide to Pay Per Click Advertising
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There is a lot of PPC noise out there, that many executives are not sure what the best PPC strategies are to pursue. In this guide, you'll learn:
- What the top PPC myths & misconceptions that you need to watch out for so you can avoid wasting money on media buys that drive no results.
- What are the best enterprise PPC tools to use so you can be more agile like a startup.
- What attribution model is best for PPC so you can make the right decisions on where budgets need to go.
- How to prove PPC ROI so you can get the budgets you need to hit your goals.
- The exact framework we use to help many Fortune 500 companies scale their PPC campaigns beyond the CEO's expectations.