We run paid media, SEO, content, and RevOps in lock-step, so you finally get demo requests from CISOs and IT leaders that sales can convert into revenue.
Your marketing is in good hands with our team who work on Cybersecurity brands like
“We had worked with different vendors, but you don’t want a partner who will waste your time and energy. We provide very specific cybersecurity solutions and Powered by Search understood our offerings quickly and then helped us zero in on the market, increasing improvement in SQLs year-over-year.”
Mike Devine
CMO, Fortra
Pipeline growth
Strong pipeline starts with audiences defined by threat profile, compliance pressure, and buying authority.
Together we map the exact roles that shape a security deal, refine targeting to that list, and deliver high-intent demos that move straight into technical validation instead of stalling at “educational” clicks.
Understand long buying cycles
Our marketing playbooks are built to work across channels so that you’re getting in front of the entire buying committee to build awareness over time.
When they’re ready to convert, choosing your SaaS will be an easy choice for them.
Revenue first forecasting
We’re deeply focused on growth of your business, not just on marketing metrics.
That’s why we give you forecasts for growth including expected traction, acquisition cost estimates, and business cases for appropriate funding.
Client Story
“Everyone talks about mapping content to the buyer stages, but few people, few agencies can really execute on the actual content that will actually drive next step demo requests in a way that Powered by Search can.”
Neil DuPaul, Senior Director Demand Gen, ThreatX
We drive results with omni-channel paid media, combined with deep understanding of customer pain points, content strategy focused on building buyer awareness, and clear, results focused reporting fit for the C-Suite.
MAKE IT EFFICIENT
We begin with a rigorously qualified account list, segment by industry regulations and threat surface, then tailor ads and content to each decision-maker’s priorities. The result is consistent engagement from the right personas and fewer demos with unqualified buyers.
DON’T WASTE TIME
Security buyers expect proof, not promises. Our campaigns integrate third-party certifications, detailed case studies, and technical deep-dives throughout ads, landing pages, and nurture assets. We answer security-review concerns before they reach your sales team.
CONVERSION DRIVEN
Maybe you’ve been burned by agencies reporting on vanity metrics like impressions or CTR in the past. We don’t work like that.
We’re focused on driving improvement in bottom line metrics first and foremost. Trials, activations, closed deals. That’s what we care about.
AWARENESS ALIGNED
Our strategies align reflect the realities of enterprise security purchases. So, we’re always on top of mind for your prospects, even in long evaluations with high financial stakes. Budget pacing, nurture flows, and KPI targets are set against the milestones you’d need to win over CISOs and IT directors.
CLEAR VISIBILITY
Our RevOps team rebuilds HubSpot and Salesforce schemas so every touch, from first click to final legal sign-off, rolls up to clear revenue reporting. Marketing can demonstrate ARR impact, and finance gains confidence in forecast accuracy.
Scale demos for your Cybersecurity SaaS. On demand.
We publish all our docs so that anyone can take the strategies that have made hundreds of millions of dollars for our clients.
FAQs
You’ve probably got a lot of questions. The best way to get them answered is to book a SaaS Scale Session. But here’s the answers to some of the most common questions just in case.
How long does it take to see meaningful pipeline impact?
You’ll notice early indicators, qualified account engagement, lower CPL, clearer attribution, within the first 30 days. 2X – 3X opportunity lift typically appears from months 2 and 4, in line with the longer security buying cycle we model for every client.
How do you quantify influence when six or more contacts touch the deal?
Our multi-touch attribution model assigns weighted credit across channels, contacts, and time-to-close. Dashboards break down impact by persona and tactic, so your leadership sees exactly how marketing accelerates consensus inside complex committees.
How do you balance technical depth with executive-level messaging in campaigns?
We segment every program by persona and buying-stage. Content for CISOs and IT leaders highlights risk reduction, compliance, and ROI, while assets for practitioners dive into architecture diagrams, latency benchmarks, and integration details. Each touchpoint is tailored in tone and depth, yet all roll up to your single narrative that drives business.
How do your campaigns stay relevant through long, security-focused buying cycles?
We begin each engagement by mapping your offer to the stages a security purchase actually travels – early threat awareness, technical validation, risk review, and final sign-off.
That roadmap guides every asset: practitioner pieces reference frameworks, executive briefs translate exposure reduction into board-level metrics, and nurture flows surface compliance proof just as vendor-risk teams step in.
The result is messaging that stays useful and trusted no matter how many months or stakeholders the deal requires.
Speak to one of our growth advisors to find out how we can help you scale your SaaS trials and demos at record breaking pace.
