Infographics are a marvellous way of displaying data, knowledge, and analysis in a flashy bite-sized manner. They make learning fun and are easy to share with your network. Infographics are also great in breaking down intricate concepts such as inbound marketing and presenting them to newcomers in a friendly fashion. I’ve crawled around the web and compiled a list of 15 awesome and informative infographics about the world of inbound marketing for those who wish to familiarize themselves with it.
Pro tip: you can click on any infographic to view it in its full and glorious size.
1. The Five Elements of Inbound Marketing
This great infographic from AXZM explains inbound marketing in a nutshell. The ultimate goal of the inbound method is to attract strangers to your brand and convert them into advocates by actually producing content which is likely to interest them.
2. 22 Ways to Create Compelling Content
Quality content reigns supreme when it comes to inbound marketing, but it’s not always easy to get super creative. Copyblogger made this infographic to help you when you just can’t quite put your finger on that fantastic idea that’s been forming at the back of your head.
3. The New Multi-Screened World
The mobile revolution has changed the way content is experienced. As this infographic from Google shows, a vast majority of media consumption is screen-based, and a variety of goals are achieved across multiple devices. The addition of a second and even third screen to our daily lives has changed the way customers approach the likes of entertainment media, shopping, and even banking.
4. Storytelling one Frame at a Time
It’s been a long time since the internet was completely text based, and M Booth’s infographic epitomizes the trend towards visual content. Engaging visitors doesn’t have to be boring and formulaic; there are nearly endless ways of organizing information in a fun and visual way.
5. Mobile Marketing
Mobile internet continues to grow, as demonstrated by Microsoft Tag. Devices such as smartphones and tablets are constantly receiving hardware and functionality updates which influence their various uses. With usability reaching almost desktop levels, mobile platforms will continue to change media consumption.
6. Should You Hire or Contract Your Marketing Department?
Every organization has different needs, especially when it comes to marketing. Mavenlink has created a very informative resource for determining whether your business should look to contract or hire a marketing department.
7. Impact of Online Reviews
As Milo demonstrates in this infographic, online reviews matter for many customers. Reviews influence purchasing decisions and can help foster relationships between brands and audiences. If you’re thinking reviews aren’t too important or are simply unsure , this infographic will definitely convince you of their value.
8. The Art of Getting Retweets
You probably already know that Twitter is a huge social media platform, and that Retweeting is a great way to spread brand awareness. This excellent guide by Quick Sprout explores the process of getting Retweeted by exploring the various elements that make up an easily-to-share Tweet.
9. Is Bigger Always Better?
This infographic from Mogreet examines the differences between engaging a highly targeted audience compared to a large population. Targeted marketing allows you to generate better leads and can actually pay off in a much more significant fashion compared to chasing big numbers.
10. Using Pinterest for Business
Pinterest was unleashed on planet Earth in 2010 and has taken the web by storm. In this infographic, SyneCore explains how your business could benefit from a presence on Pinterest. It gives great general tips and even lists examples of brands that have been successful on the platform.
11. How LinkedIn Works
LinkedIn can be a powerful tool for individual professionals as well as entire companies, and Infographics Labs decided to explain how and why LinkedIn is used.
12. 6 Step Facebook Business Page Timeline Cheat Sheet
Your company’s Facebook profile should be filled out in order to appeal to visitors, and there are several key elements to consider. This lovely HubSpot infographic details what you need to make your Facebook page shine., and how to go about it.
13. Responsive Web Design
There are a million ways to design a website but only a few that will attract and convert visitors. Responsive web design will ensure that your site displays correctly on a variety of devices, and as you now know, customers split their goals across many platforms. In this infographic, Hall Internet Marketing breaks down exactly what responsive web design is.
14. Website Testing: Move Beyond the Landing Page
The web is dynamic and ever-evolving, and websites should reflect this notion. There is no such thing as a perfect site and there will always be new ways to improve. Monetate’s awesome infographic explores various ways in which websites can continuously test new pages and items in order to provide the best user experience.
15. The History of Marketing
HubsSpot and BlueGlass teamed up to tell the story of the marketing world thus far. This tremendous infographic covers the shift from outbound marketing (starting with the 15th century) to the more modern rise of the inbound methodology.
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