Posts Tagged: public relations

Content Marketing Meets Public Relations

Posted by & filed under Content Marketing, Marketing.

With the year quickly winding down, many experts are chiming in on their predictions for the upcoming year. Marketing Mag is no exception. They recently published an article featuring prominent Public Relations (PR) agencies with their 2014 predictions. The over-arching theme of post was the importance of content marketing. While I can’t say this is […]

Getting Started with Online Reputation Management

Posted by & filed under Business.

This blog post contains edited excerpts from our free whitepaper: The Marketer’s Guide to Online Reputation Management . Get the full guide for even more details on how to successfully implement an online reputation management strategy for your business. A reputation is a fragile thing. While it can take years to build up a positive reputation for your […]

Top Journalists Weigh In On How to Pitch the Media

Posted by & filed under Media Relations.

Conducting media relations in the digital age presents a paradox. The abundance of blogs, email, and social media has made it easier to be seen, but more difficult to be noticed. If you wanted to get press coverage for your business 20 years ago, you would send a press release or media kit to a […]